 | MARKETING & MEDIA
[Gordon Cook] How decent, healthy and authentic are our brands? Are we sufficiently activistic about those which are dishonest or even harmful?... |
 | MARKETING & MEDIA  [Gordon Geldenhuys] Over the past decade, the consumer landscape has shifted as customers have become more empowered to find and share information about the brands they interact with every day.
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 | MARKETING & MEDIA
[Louise Burgers] Savvy marketers know just how to tug on consumers' heartstrings to build brand loyalty to effect sales. But you need to also know how to leverage their guilt, grab the attention of the new hipsters, and work with bacteria and bugs... |
 | MARKETING & MEDIA  [Charlie Wannell] Looking back on 2014, it's clear that we are living in an era of converged media where the consumer has a voice, content lives on dozens of scattered platforms, and traditional media is having to move at a lightning pace...
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| MARKETING & MEDIA
[Louise Burgers] Kim Kullmann has been appointed business director of Saints Branding at the Cape Town studio with responsibility for operations, strategy and key client management... |
 | MARKETING & MEDIA
[Leslie Pascaud] 'Big data' and 'social good' may be the yin and yang of tomorrow's most successful brands. Both are recognised as important components of contemporary marketing strategy, yet they are not typically thought of as bedmates. That is changing... |
 | MARKETING & MEDIA
[Leigh Andrews] A Bizcommunity journalist was embedded with the Loeries' team to get a sense of what Durban can expect from the Loeries this August, and what the Loeries hopes to get out of Durban... |
 | LIFESTYLE & ENTERTAINMENT
[Daniel Dercksen] Al Pacino astounds as Danny Collins, an ageing rock star who receives a life-changing letter and decides to find out what his life could have been like. |
| LIFESTYLE & ENTERTAINMENT
[Daniel Dercksen] With humour and compassion, the enchanting The Cobbler shows that sometimes walking in another man's shoes is the only way to find out who you really are. |
| MARKETING & MEDIA
[Leigh Andrews] This year's Loerie Awards are being held in Durban in August to best make use of the weather - that means you may have less time than you thought to sort out your entries, accommodation and ticket purchases... |
| MARKETING & MEDIA
[Leigh Andrews] To get employer branding right you need to think like your employees, not like your customers. But whose task is it, really? Employer Branding SA's Celeste Sirin unpacked the topic in a full-day masterclass on Thursday, 19 March... |
 | LIFESTYLE & ENTERTAINMENT
[Eugene Yiga] Fifty years ago, the Three Leaf Awards had six categories and 17 productions. Now, five decades later, the Fleur du Cap Theatre Awards honoured excellence in theatre by dishing out prizes in 18 categories to 74 eligible productions. |
| LIFESTYLE & ENTERTAINMENT
[Daniel Dercksen] All the beauty, grace and magic of the ballet will soon be enjoyed on the big screen with a season of five famous ballets, thanks to a screening partnership between Cinema Nouveau and The Royal Ballet in London, launching with Alice's Adventures In Wonderland on 28 March. |
 | MARKETING & MEDIA
[Mogorosi Mashilo] In recapping part 1 of my 2-part discussion about unlocking the human truth behind the trend, we must always remember that consumers are actually human beings... |
| MARKETING & MEDIA
[Mogorosi Mashilo] First and foremost, it is imperative to understand what an insight is and not confuse it with an observation or a trend... |
 | MARKETING & MEDIA
[Brendan Seery] Radio has always been a difficult medium through which to convey an advertising or marketing message... |
 | LIFESTYLE & ENTERTAINMENT
[Sikhumbuzo Thabede] Kelly Khumalo is by far the most talented vocalist of our time. As a matter of fact she is arguable Mzansi's best vocalist. It is very rare to find singers who can cut across different genres and types of music effortlessly. |
 | IT & TELECOMMUNICATIONS
[Anamika Budree] The world is becoming more and more digital. Even in smaller companies not directly operating in the technology industry, a great amount of data is created for every single process... |
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