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Gordon Cook

Gordon Cook

Director at UCT Graduate School of Business
Location:Cape Town, South Africa

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Gordon Cook is the director of Strategic Brand Marketing for Thinkers at the UCT Graduate School of Business and the Navigator of Vega School of Brand Management.
Gordon Cook
Reputation comes from trust unbroken

Reputation and trust have become the most important resources for the longevity of a business. Businesses should endeavour to maintain trust and build positive reputations.

By Gordon Cook 9 Oct 2012 07:03

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