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Gordon Cook

Director at UCT Graduate School of Business
Location:Cape Town, South Africa

Profile

Gordon Cook is the director of Strategic Brand Marketing for Thinkers at the UCT Graduate School of Business and the Navigator of Vega School of Brand Management.
Let us encourage brand activism

How decent, healthy and authentic are our brands? Are we sufficiently activistic about those which are dishonest or even harmful?...

By Gordon Cook 27 Mar 2015 13:34

Reputation comes from trust unbroken

Reputation and trust have become the most important resources for the longevity of a business. Businesses should endeavour to maintain trust and build positive reputations.

By Gordon Cook 9 Oct 2012 07:03

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