HUMAN RESOURCES & MANAGEMENT HR, is it strategically supporting your organisation?[Deirdre Elphick-Moore] There is an increasing emphasis among business leaders on leveraging organisational capabilities in order to be more competitive... | |
MARKETING & MEDIA [Trends 2015] What to expect from 2015[Jaco Pienaar] Business has now resumed at its normal frenetic pace and thoughts have turned to how the local media landscape will change in 2015... | |
MARKETING & MEDIA Four social networks that will rival Facebook and Twitter in 2015[Owen Andrew] After years of domination by a few big names, social media is now expected to undergo some significant shifts and changes in the new year... | |
MARKETING & MEDIA Do you actually know who the influencers are or is your influencer marketing a joke?[Walter Pike] Amanda Sevasti is a well-known commentator on all things digital and a judge at the Bookmark Awards for 2015. She's been sharing her judging experience on Twitter... | |
MARKETING & MEDIA [TrendTalk] Illuminating dark social[Louise Burgers] In this online 'sharing economy', the currency is in measuring consumer activity. But with 'dark social' becoming the primary habitat of consumer-sharing globally, almost 60% of online user activity can't be tracked easily... | |
MARKETING & MEDIA Persuasive power - ethos, pathos and logos[James Hurford] 2300 years ago, the Greek philosopher Aristotle wrote down the secret to being a persuasive speaker. This secret forms the basis of nearly every public speaking book written since... | |
AUTOMOTIVE CLS is the Helen Flanagan of motoring[Henrie Geyser] When Mercedes-Benz launched the CLS 10 years ago it was dubbed Claudia Schiffer because at the time it was one of the sexiest non-supercars car on the planet. Now in its 10th year the latest CLS is even more striking... | |
MARKETING & MEDIA Fly advertising above consumers' heads for max retention[Leigh Andrews] Would you rather spend R15,000 on a thirty-second radio spot on a single station during prime time, or cover an entire city for two hours from the sky? That's what aerial advertising's all about... | |
LIFESTYLE & ENTERTAINMENT Small plates, big success[Eugene Yiga] If you can't stand the heat, get out of the kitchen. Unless we're talking about Ryan's Kitchen, in which case I suggest you come right in! | |
MARKETING & MEDIA Localising like a pro[Ian Henderson] You're thinking of setting up shop in a foreign country. At this point, the question needs to be asked - have you thought about adapting your products and marketing for local consumption (aka localisation)?... | |
MARKETING & MEDIA Context is king in the next wave of digital marketing[Richard Mullins] I recently attended a discussion with some colleagues and key clients, WPP STREAM Africa, around how to target digital marketing messages at an elite group of wealthy consumers... | |
IT & TELECOMMUNICATIONS 2015: the year when businesses safeguard themselves from cybercrime[Doros Hadjizenonos] Last year was a difficult time for businesses when it came to cybercrime... | |
RETAIL New opportunities for retail in 2015[Gavin Tagg] Despite the weaker economic fundamentals, there are still new opportunities for shopping centres in 2015, continuing its strong contribution to South Africa's growth in recent years... | |
MARKETING & MEDIA Waking the dead: Increased sales from "beyond the grave"[Brandon Faber] This article is about turning marketing into sales. It's about mining the database you already have, about what your business can (and should) be doing to better nurture marketing leads into prospects... | |
MARKETING & MEDIA Marketers get more from IAS-IMM partnership[Leigh Andrews] IAS MD Johanna McDowell tells us more about the strategic partnership between the Independent Agency Search and Selection Company (IAS) and the IMM Graduate School of Marketing (IMM)... | |
MARKETING & MEDIA What the consumer credit stats really say about consumer spending[Leigh Andrews] Rather than let the true findings of TransUnion's Consumer Credit index (CCi) fly over your head, we delved into the details... | |
EDUCATION & TRAINING South Africa's education system critical to our competitivenessSource: The Nation Brand Molecule found in Rojas-Méndez (2013: 466) | |
MARKETING & MEDIA Have we left the media freedom debate too late?[Leigh Andrews] If you thought the murder of French media workers had little impact on the South African media landscape, Right2Know suggests you think again - prepare to take action with your pens and laptops... | |
MARKETING & MEDIA [NewsMaker] Julia Rutherford[Louise Burgers] Rogue agency's executive creative director, Julia Rutherford, joined in late 2014. She believes advertising is the perfect home for our "dysfunctional" children who have to make sense of this hyper-world we now live in... |