MARKETING & MEDIA Four foolproof tips for South Africa's sporting accounts[Antoinette Muller] Many of South Africa's sports teams and its associated sponsors are completely missing the plot when it comes to using social media... | |
MARKETING & MEDIA [Orchids & Onions] SAA's bold promo to win back passengers has wings to fly[Brendan Seery] At the risk of being deluged by hate mail, I have been given some hope for the future of South African Airways (SAA) by their plans to revamp their oft-criticised Voyager frequent flyer programme... | |
MARKETING & MEDIA Addressing the SABC rates increase[Britta Reid] An analysis of the public broadcaster's recent radio rates increase... | |
MARKETING & MEDIA Buy data with intent[Louise Robinson] Few people can afford to be as overindulgent as to buy something just for the sake of it, especially if it is a product or service that they have no or little use for themselves... | |
MARKETING & MEDIA Making The Musketeers relevant to today's cynical audience[Leigh Andrews] Looking for a spot of adventure, heroism, courage and self-sacrifice to end your weekend on a high note? Look no further than The Musketeers - it's not another cheesy remake, executive producer Adrian Hodges explains... | |
MARKETING & MEDIA Cute attack - videos that will melt your heart and help you work too[Beverley Klein] Have you ever seen something so cute you just want to cry? Or just hug and squeeze that little cute fuzzball on the screen? Well, you're not alone because there is actually a science to "cute"... | |
MARKETING & MEDIA SA's online content regulation: A legal minefield[Leigh Andrews] You may need to rethink how easily you click on 'I accept' messages online as these can be legally binding, even without a digital signature due to click wrap agreements, say Pria Chetty and Denise Fouche of EndCode... | |
MARKETING & MEDIA The benefits of digitising your enterprise[Dayle Wheeler] The digital universe is massive and constantly expanding, reportedly doubling in size every two years thanks to the billions of devices, corporations, and individuals around the world that are connected to the internet... | |
AUTOMOTIVE Price-beating diesel boosts iX35 clan[Henrie Geyser] Hyundai has extended its popular iX35 SUV range with the addition of a more affordable 1.7 diesel model... | |
RETAIL How to create a scene in a shop ... essential advice for SA consumers[Aki Kalliatakis] Making a scene in a public place like a shop rarely comes naturally. Unfortunately, being meek and mild looks less and less like a viable option for customers who are aggrieved by shoddy products and services... | |
MARKETING & MEDIA Using Instagram to pinpoint the magic of South Africa[Leigh Andrews] By doing some quick-thinking, Cerebra CEO Craig Rodney, turned the optimal Instagram handle of @SouthAfrica into one of the best-marketed local Instagram accounts... | |
AGRICULTURE, HORTICULTURE & FORESTRY Cowspiracy - ignoring the 'cow' in the room[Ruth Cooper] The jury may still be out on the long-term health benefits of the Banting diet, but what isn't up for debate is the destructive repercussions of the mass consumption of meat, fish and dairy on the environment... | |
MARKETING & MEDIA With holidays looming, get your sales pipeline ready for the new year[Louise Robinson] The calendar had barely ticked over to October when the signs began appearing everywhere: Christmas was around the corner - and it seems to strike earlier every year... | |
HUMAN RESOURCES & MANAGEMENT Technology can cause office rage![Ingrid von Stein] Technology is great if you know how to use it and understand it, but if you are not all that clued up it can lead to frustration and irrational outbursts at the office, often inflicted on your co-workers... | |
MARKETING & MEDIA People first: the role of employer brands in driving growth[Elsa Gouws] The global war for talent is intensifying, making it increasingly difficult for businesses without strong employer brands to be competitive. In South Africa the talent supply/demand curve is particularly skewed... | |
MARKETING & MEDIA 2014 game changers[Louise Burgers] This has been a year of contrasts: a tough trading environment in South Africa coupled with mega-investment in the industry by the international agency networks in SA and Africa... | |
RETAIL Seven tips to keep stains from ruining your staff's image[Stephen Sandmann] Keeping your front-of-house and kitchen staff's whites white is an important part of a good image in an industry where coffee, wine and other miscellaneous food stains are an everyday occurrence... | |
LIFESTYLE & ENTERTAINMENT Mesmerising Of Mice and Men: live theatre at its best[Daniel Dercksen] "It felt like being in a theatre," is what a colleague mentioned after watching a preview of the sensational Broadway staging of Of Mice and Men at Cinema Nouveau, as part of the NT Live screenings that is screened nationwide from 6 December. |