MARKETING & MEDIA Telkom exits marketing comfort zone, enters entertainment sponsorship[Leigh Andrews] Enzo Scarcella, Telkom's Chief Marketing Officer, discusses the strategy of entering into entertainment sponsorship such as Idols, DStv Box Office and Dragons' Den... | |
MARKETING & MEDIA Three areas of User Experience Design you need to get right[Matthew Arnold] User Experience Design (UXD) is defined as the process of enhancing customer satisfaction and loyalty by improving the usability, ease of use and pleasure provided in the interaction between the customer and the product... | |
RETAIL Young bloods flaunt their talent at Static Fashion Show[Cari Coetzee] On 20 November 2014, the Cape Town College of Fashion Design (CTCFD) hosted the Static Fashion Show at the Young Blood Gallery, where its fashion design graduates showcased their wares... | |
MARKETING & MEDIA What Jeremy Sampson's going to do after leaving Interbrand[Leigh Andrews] While he's had a rich, diverse career and is undoubtedly one of the local ad industry's biggest names, Jeremy Sampson's move from Interbrand shouldn't be seen as retirement - far from it, he explains... | |
MARKETING & MEDIA How to have more impact[James Hurford] The more prepared your speech, the more impact it will have... | |
LIFESTYLE & ENTERTAINMENT Figaro's 458th marriage at the Met[Daniel Dercksen] If there's one wedding you can't miss, its Figaro's in Mozart's sumptuous and enormously popular opera The Marriage of Figaro, which gets a Spanish makeover for The Met: Live in HD screening at Cinema Nouveau theatres from 22 November. | |
GOVERNMENT MPs more free in the street than in Parliament[Anton Harber] I can stand in the street and call someone a thief. I can even call the president a thief. But I can't do it in Parliament. Something is topsy-turvy here... | |
MARKETING & MEDIA [TrendTalk] Is social media all hype?[Louise Burgers] OMW! Could it be true - is social media all just hype of its own making? | |
RETAIL Supplying locally with global quality[Danette Breitenbach] In the UK, the debate raging is about the end of seasonality, with many young people not knowing when the season ends for a particular produce... | |
MARKETING & MEDIA Radio rocks more than ever[Lizette Anderson] Much like Mark Twain's death, rumours of radio's demise have been much exaggerated. In fact, the reality is that despite the fragmentation of the existing medium, and the growth of new media in other areas... | |
MARKETING & MEDIA The best brands solve the simplest problems[Dean Oelschig] What would a "thought leadership" article be without an Einstein quote, so here it goes; "If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions"... | |
MARKETING & MEDIA Seven ways small businesses can use technology to boost sales[James White] Small business owners are always looking for an edge to help them maximise their profits. One way to do that is by using technology to your company's full advantage... | |
PROPERTY & REAL ESTATE SA property sector to become more investor-friendly[JP Landman] The long-standing pattern has been that if local financiers buy, foreign investors will be sure to follow. It is therefore imperative for the industry, with both private sector and government players, to create an inviting and enabling environment for investors on home shores... | |
MARKETING & MEDIA 'Sima and Shakes'-ing up Cremora's ads - not inside, still on top?[Leigh Andrews] There comes a time when those much-loved classics start to look a little dated. Advertising's no different, with Cremora the latest in the clutch of brands to come up with an ad revival a few weeks ago... | |
TOURISM, TRAVEL & HOSPITALITY The Marly, it's just magical[Evan-Lee Courie] If you're familiar with the renowned sunset strip of Camps Bay beachfront, you will certainly know where The Promenade is. That's the spot where you will find The Marly, a luxurious 11-suite boutique hotel... | |
LIFESTYLE & ENTERTAINMENT Indulge in art on the big screen[Daniel Dercksen] Art lovers can enjoy a front row seat to some of the world's greatest art exhibitions on the big screen with Exhibition on Screen. | |
MARKETING & MEDIA The mountain-sized mystery of those parody Twitter accounts[Leigh Andrews] The latest spate of Twitter accounts from seemingly inanimate objects - mainly mountains - have been injecting a touch of humour into our timelines lately... | |
MARKETING & MEDIA The future of television[Deborah Usher] Television entertains us, informs us, inspires us and accompanies us everywhere we go. It is a fundamental part of almost everyone's lives in one way or another... | |
ESG & SUSTAINABILITY Addressing the national energy crisis[Sindy Peters] We can no longer depend solely on Eskom to meet our escalating energy needs, says WWF-SA, nor can we continue our heavy reliance on coal... |