IT & TELECOMMUNICATIONS Cloud security tips for SMEs[Sven Woxholt] Information security is top of mind for SMEs as they rely more and more on digital services and applications to get their work done. Many are turning towards cloud services to reduce IT infrastructure costs and to turn patching applications, securing data and running servers into someone else's problem. | |
MARKETING & MEDIA The power of word-of-mouth marketing[Joseph Neusu] Word-of-mouth marketing is an age old marketing technique that has stood the test of time to remain the most effective form of marketing... | |
AUTOMOTIVE VW spruces up popular Vivo[Henrie Geyser] The Volkswagen Polo Vivo, South Africa's best-selling passenger car with close on 150,000 sales to its name since introduced four years ago, has had a midlife makeover with some pretty new cosmetic and interior touches. | |
MARKETING & MEDIA Pond's shortlisted for Smarties Award - Gorilla[Dorin Bambus] Gorilla's long-time client and marketing partner, Pond's, is one of 17 nominees shortlisted for a Smarties South Africa award, and the only submission to be shortlisted in the Messaging category... | |
LIFESTYLE & ENTERTAINMENT Beatenberg: cultural cross-over curators[Ruth Cooper] How three young white boys from Cape Town's southern suburbs, seemingly out of nowhere, managed to make a hit that resonated with a continent, crossing over racial, cultural and geographic lines is something of a mystery. | |
MARKETING & MEDIA Does marketing have a marketing problem?[Louise Burgers] Marketing has changed in this digital era, but outside of the colourful new open plan marketing divisions, does anyone else understand the paradigm shift of 'authenticity' and 'truth' that is now needed? | |
MARKETING & MEDIA When traditional marketing models miss the mark[Grant Shippey] When you are putting together a media plan for your new campaign, do you use a 'spray and pray' approach, or do you spend time making educated and informed decisions? | |
RETAIL Instant promo success, but potential long-term loss...?[Jason (Frich) Frichol] I've bought all my instant coffee for a year. I'm not a bargain hunter, a fickle switcher nor pantry-filler. I'm a cross-shopper. A cross-shopper that does keep his eye on the most expensive goods that frequents his basket. | |
MARKETING & MEDIA While you're speaking, what's your body saying?[James Hurford] Like it or not people judge you by the way you look. Your facial expressions, the clothes you wear, how well groomed you are and your body language... | |
LIFESTYLE & ENTERTAINMENT I'm loving it[Eugene Yiga] Brendon Urie, lead singer of Las Vegas rock band Panic! At The Disco, chats about making music and travelling the world. | |
AUTOMOTIVE XF is a purring kitty with claws[Henrie Geyser] It's as graceful and as fast as any member of the cat family, gentle and adorable when in purring mood and quick to show its claws when provoked -- all of which makes the new XF Jaguar the classy cat it is. | |
MARKETING & MEDIA How to make the most out of your business' social media presence[Kriya Gangiah] Due to the current economic situation companies, especially small businesses, may not have a large budget to spend on marketing their products or services to their prospective customers... | |
LIFESTYLE & ENTERTAINMENT Rock around the clock[Eugene Yiga] Earlier this week, the local staging of The Rocky Horror Show celebrated its 300th performance. Matthew Wild, director of the hit musical, chats about the runaway success. | |
MARKETING & MEDIA How mobile can reward loyalty - through thick and thin[Craig Rossouw] Mobile has become a great tool for brands to reward loyal customers. A faithful customer will stay loyal to a brand, and also steer future business in the right direction... | |
MARKETING & MEDIA (Not) in praise of the ubiquitous, obfuscating press release[Chris Moerdyk] PR people and their clients need some serious mentoring on how they can both profit once ego and stupidity have been removed from the equation... | |
MARKETING & MEDIA Advertising industry well represented at inaugural Social Media Week[Danette Breitenbach] It's ground breaking and it's here. Johannesburg has joined cities such as Barcelona, Sao Paulo, London and New York as a host city of Social Media Week... | |
LIFESTYLE & ENTERTAINMENT Not siff Newski[Ruth Cooper] American power folk artist Brett Newski seems to have fallen in love with our charming South Africa, so much so that he is visiting and touring SA for the third time while promoting his new album: "American Folk Armageddon". We emailed him a few questions to find out more. | |
ENTREPRENEURSHIP Let's stop throwing stones in the well[Anton Ressel] There is a song called 'Traffic in the Sky' by laid-back musician Jack Johnson that contains a lyric that has always stuck with me... | |
MARKETING & MEDIA A justifiable sense of déjà vu for SA's mass media[Chris Moerdyk] Anyone who worked in South African media from the 1960s until 1990, when Nelson Mandela was released from prison, could be forgiven for feeling an ugly, disturbing sense of déjà vu today. |