MARKETING & MEDIA Cardoso, courageous embodiment of patriotic journalism honoured[Anton Harber] At the University of the Witwatersrand this week, we honoured a patriotic journalist who was killed because of his investigative work. | |
MARKETING & MEDIA Building a social media platform[Mia Botha] I long for the days when tweeting was a sound birds made, posting was something you did with an envelope and a stamp, and if you didn't want to be someone's friend, you had to look them in the eye to tell them. And a following? For that you had to start a religion. | |
MARKETING & MEDIA Why digital marketers should pay more attention to link shortening[Gordon Geldenhuys] By now, most web-savvy marketers and consumers are familiar with link shortening to compress website addresses. | |
FINANCE & INSURANCE Changing landscape of unit trust industry[Wade Witbooi] The expansion of the retail unit trust industry has been quite robust, from offering two funds in 1965, to 107 funds in 1996, and more recently, investors have approximately 1000 unit trust funds from which to select. | |
MARKETING & MEDIA Building a successful mobile marketing strategy for 2014[Howard Moodycliffe] The mobile phone is now firmly entrenched as a part of the marketer's toolkit - but the art of successful mobile marketing is still young and rapidly evolving. | |
MARKETING & MEDIA Five PR lessons when working with tech start-ups in Africa[Judith Middleton] As a marketing and brand elevation specialist, my interest lies in how companies drive growth and achieve long-term success through establishing strong brands. | |
AUTOMOTIVE The perky, pretty, practical Fiat 500L[Henrie Geyser] The iconic Fiat 500 which has been one of the world's most favourite playthings in the automotive galz-and-boyz-toyz segment of the market. | |
MARKETING & MEDIA How behavioural economics is turning traditional marketing inside out[Diane Charton] To be truly successful in marketing and advertising, we need to understand human motivation and behaviour at a deep level so that we are more able to influence it. | |
LIFESTYLE & ENTERTAINMENT Monkey Shoulder launches in SA[Evan-Lee Courie] Dean Callan, global brand ambassador of Monkey Shoulder, a scotch whiskey, recently visited our shores to introduce the triple malt to SA ahead of Summer 2013/14. | |
MARKETING & MEDIA How not to apply for a job[Angelique Robbertse] We all know that the job market is tough. Potential employers may receive hundreds of CVs on a daily basis...how are you going to ensure that your application stands out? | |
MARKETING & MEDIA How entrepreneurs can protect their business ideas[Banele Rewo] You are probably in pursuit of that first client, an investor, funding from an institution or seeking assistance with professional skills. In that midst, don't lose your most valuable asset, the business in your idea. | |
MARKETING & MEDIA Zapiro cartoon - it's just not cricket[Rod Baker] NEWSWATCH: FXI is concerned at the outrage over a recent Zapiro cartoon depicting the Hindu god of success, Lord Ganesh, reports news24, while the Sunday Times has defended the cartoon, reports Mail & Guardian. | |
MARKETING & MEDIA Elections 2014 - promises, lies and more lies[Marion Scher] It's already firmly in the air - election fever. So what's new? Not much, there will still be the usual rhetoric, with politicians visiting downtrodden communities, giving out food, t-shirts, and promises of a better life for all. | |
LIFESTYLE & ENTERTAINMENT The adventures of ABC[Jessica Tennant] It's one thing signing up at your local gym and actually going regularly. I had every good intention when I registered for Adventure Boot Camp, but oh, that dreaded click of the mouse. | |
MARKETING & MEDIA Snowden journalist may soon miss his newspaper[Anton Harber] As this column went to press last week, Glenn Greenwald, the writer who broke the Edward Snowden story about US surveillance and who I described as the present rock star of journalism, resigned from The Guardian to join an internet start-up. | |
ESG & SUSTAINABILITY Poisoning rhino horn - ethically defendable, but legally questionable?[Helen Dagut] The decimation of South Africa's rhino population is undoubtedly one of the most emotive issues of current times. | |
MARKETING & MEDIA When more is not better[Danette Breitenbach] Today's consumer has more products and more access to products than at any other time in history. The reason for this is the unprecedented rate of technology. But this has not translated into an amazing retail experience. | |
LEGAL Woolworths and the hummingbird[Janine Hollesen] Social media platforms were aflutter recently following allegations by a Cape Town artist that Woolworths reproduced her design of a hummingbird without her consent. | |
TOURISM, TRAVEL & HOSPITALITY Out of this world at The Last Word[Brian Berkman] "That's the biggest piece of pink quartz I've ever seen," said Trisha Bam, my former editor and now head of communications at a Cape university. |