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Reghard Goussard
MARKETING & MEDIA
Beauty with a purpose

Reghard Goussard[Reghard Goussard] We need to shift our thinking because we want to create and maintain long-term relationships with people... beauty needs to be more than 'skin deep'.

Posted 11 years ago | Like (1)
Andre Krause
FINANCE & INSURANCE
Physical disability shouldn't leave financial scars

Andre Krause[Andre Krause] South Africans are under-insured for disability in general, with a staggering 60% of the necessary disability cover not in place, according to a survey by True South Actuaries & Consultants, which was conducted in March this year. Income earners everywhere are hard hit when disability strikes - and yet the mix of life insurance products sold remains far from appropriate.

Posted 11 years ago | Like
Peter Morey
MARKETING & MEDIA
Why a 'good brief means no grief' for both photographer and event organiser

Peter Morey[Peter Morey] When it comes to important corporate events, I've realised that not every PR or event organiser realises the importance of giving a good accurate brief to the photographer.

Posted 11 years ago | Like (1)
Bhekisisa Mncube
MARKETING & MEDIA
Understanding the faultlines in SA Press

Bhekisisa Mncube[Bhekisisa Mncube] South African press is at the crossroads. Circulation figures are dwindling, which has a direct effects on the bottom line.

Posted 11 years ago | Like
Brian Berkman
TOURISM, TRAVEL & HOSPITALITY
Enjoy a right Royal time

Enjoy a right Royal time
[Brian Berkman] Freshly back from cruising Scandinavia and St Petersburg with Royal Caribbean, I am already planning my next cruise. Once the cruise bug bites, land-based travel seems less appealing even when there is the prospect of staying at so many superb hotels.

Posted 11 years ago | Like
Henrie Geyser
AUTOMOTIVE
Volvo CC blends city chic with country charm

Volvo CC blends city chic with country charm
[Henrie Geyser] Way back in 1994 Toyota became the first vehicle manufacturer to introduce a "Light Sports Utility Vehicle" to the world in the shape of its RAV4 (Recreational Active Vehicle with four-wheel Drive) and since then several others have joined the party, with each trying to outdo the rest - and now Volvo has taken it even further by crossing a station-wagon and hatchback with an SUV and dubbing it the V40 Cross Country.

Posted 11 years ago | Like
Melissa Baird
MARKETING & MEDIA
Uncovering the myths about 'green' marketing

Melissa Baird[Melissa Baird] You hear the word bandied about in boardrooms ...'sustainability'... and are left wondering what this actually means to advertisers who have a brief to follow and strategists who have communications plans to develop.

Posted 11 years ago | Like
Jonathan Stilwell
MARKETING & MEDIA
Coming up with great ideas needn't hurt

Coming up with great ideas needn't hurt
[Jonathan Stilwell] So, you need to crack a brilliant idea for an ad? Something you'd be proud to put in your porty, which might even garner an award or two? The good news is that you don't have to be super-talented.

Posted 11 years ago | Like (2)
Jordan Scott
LIFESTYLE & ENTERTAINMENT
Disney on Ice: Passport to Adventure

Disney on Ice: Passport to Adventure
[Jordan Scott] Another magnificent five-day adventure through the world of Disney at the CTICC, with international, award-winning skaters. Sit back and enjoy the show as Mickey and friends skate you through the world of some of the most beloved Disney characters.

Posted 11 years ago | Like
Abram Molelemane
MARKETING & MEDIA
Use media to boost your business

Abram Molelemane[Abram Molelemane] The media has long been a powerful tool for marketing and growing your business.

Posted 11 years ago | Like (1)
Jessica Davis
MARKETING & MEDIA
Copywriting essentials for B2C marketing

Jessica Davis[Jessica Davis] Before you learn about the essential copywriting techniques for B2C marketing, you need to know the exact difference between B2B and B2C marketing.

Posted 11 years ago | Like (3)
Lize de la Harpe
FINANCE & INSURANCE
New ASISA standard on unclaimed assets

Lize de la Harpe[Lize de la Harpe] The new ASISA Standard on Unclaimed Assets came into effect on 1 June 2013 and sets out the tracing process that should be followed by life companies. It also stipulates what should happen to assets when beneficiaries cannot be traced.

Posted 11 years ago | Like
Chemory Gunko
MARKETING & MEDIA
Five reasons you should open your own business

Chemory Gunko[Chemory Gunko] When I first announced just over a year ago that I was starting my own business, I had to face all the naysayers and haters; it seems like everyone has a reason for you to not start your own business.

Posted 11 years ago | Like (5)
Gil Sperling
MARKETING & MEDIA
Premium ads vs Marketplace ads: Get more bang for your buck

Gil Sperling[Gil Sperling] These two ad types have very distinct objectives and functions, and offer marketers different approaches and solutions to their communication objectives on Facebook.

Posted 11 years ago | Like (1)
Wayne Levine
MARKETING & MEDIA
Integrating social media into the workplace

Wayne Levine[Wayne Levine] An important benefit of social media for businesses is that it lets customers and potential clients know about the company on a personal level. Clients expect a relationship with their supplier. Being accessible on social media sites helps clients and customers feel connected.

Posted 11 years ago | Like (2)
Wayne Levine
MARKETING & MEDIA
Businesses should view social media as help, rather than hindrance

Wayne Levine[Wayne Levine] With more and more people Facebooking and Tweeting from work, traditional businesses are desperate to understand how these platforms impact on the way people work. Will they affect productivity?

Posted 11 years ago | Like (2)
Matthew Gray
HUMAN RESOURCES & MANAGEMENT
Dangers of using a personal LinkedIn profile for recruitment

Matthew Gray[Matthew Gray] There is a trend within companies to use the personal LinkedIn profile of one of their HR employees in their e-recruitment efforts to find potential candidates. In this scenario, the employee will either use a shotgun approach, pushing out vacancies to their network, or they will be tasked with trying to find a specific skill set.

Posted 11 years ago | Like (1)
Mark Gray
HUMAN RESOURCES & MANAGEMENT
Recruitment reinvented: How mobile and social is transforming HR

Mark Gray[Mark Gray] Corporate HRs in South Africa have not embraced social recruiting via the Internet with the same speed as their US colleagues, but are lighting the way for mobile in solving the unique needs of the African market.

Posted 11 years ago | Like
Matthew Gray
HUMAN RESOURCES & MANAGEMENT
How to recruit on LinkedIn in 2013

How to recruit on LinkedIn in 2013
[Matthew Gray] LinkedIn is now the preferred choice for talent searching with research out of the US revealing that 93% of recruiters visit this network before going anywhere else.

Posted 11 years ago | Like
Paddy Hartdegen
CONSTRUCTION & ENGINEERING
Do it once - and do it right

Paddy Hartdegen[Paddy Hartdegen] Anyone with half a brain and no mathematical training can follow this simple reasoning: it is cheaper to do a job properly the first time without taking shortcuts than to do it badly, using inferior methods and materials in the hope that it will save money. It should be obvious to everyone that this is never the case. Sadly it isn't.

Posted 11 years ago | Like
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