MARKETING & MEDIA Beauty with a purpose[Reghard Goussard] We need to shift our thinking because we want to create and maintain long-term relationships with people... beauty needs to be more than 'skin deep'. | |
FINANCE & INSURANCE Physical disability shouldn't leave financial scars[Andre Krause] South Africans are under-insured for disability in general, with a staggering 60% of the necessary disability cover not in place, according to a survey by True South Actuaries & Consultants, which was conducted in March this year. Income earners everywhere are hard hit when disability strikes - and yet the mix of life insurance products sold remains far from appropriate. | |
MARKETING & MEDIA Why a 'good brief means no grief' for both photographer and event organiser[Peter Morey] When it comes to important corporate events, I've realised that not every PR or event organiser realises the importance of giving a good accurate brief to the photographer. | |
MARKETING & MEDIA Understanding the faultlines in SA Press[Bhekisisa Mncube] South African press is at the crossroads. Circulation figures are dwindling, which has a direct effects on the bottom line. | |
TOURISM, TRAVEL & HOSPITALITY Enjoy a right Royal time[Brian Berkman] Freshly back from cruising Scandinavia and St Petersburg with Royal Caribbean, I am already planning my next cruise. Once the cruise bug bites, land-based travel seems less appealing even when there is the prospect of staying at so many superb hotels. | |
AUTOMOTIVE Volvo CC blends city chic with country charm[Henrie Geyser] Way back in 1994 Toyota became the first vehicle manufacturer to introduce a "Light Sports Utility Vehicle" to the world in the shape of its RAV4 (Recreational Active Vehicle with four-wheel Drive) and since then several others have joined the party, with each trying to outdo the rest - and now Volvo has taken it even further by crossing a station-wagon and hatchback with an SUV and dubbing it the V40 Cross Country. | |
MARKETING & MEDIA Uncovering the myths about 'green' marketing[Melissa Baird] You hear the word bandied about in boardrooms ...'sustainability'... and are left wondering what this actually means to advertisers who have a brief to follow and strategists who have communications plans to develop. | |
MARKETING & MEDIA Coming up with great ideas needn't hurt[Jonathan Stilwell] So, you need to crack a brilliant idea for an ad? Something you'd be proud to put in your porty, which might even garner an award or two? The good news is that you don't have to be super-talented. | |
LIFESTYLE & ENTERTAINMENT Disney on Ice: Passport to Adventure[Jordan Scott] Another magnificent five-day adventure through the world of Disney at the CTICC, with international, award-winning skaters. Sit back and enjoy the show as Mickey and friends skate you through the world of some of the most beloved Disney characters. | |
MARKETING & MEDIA Use media to boost your business[Abram Molelemane] The media has long been a powerful tool for marketing and growing your business. | |
MARKETING & MEDIA Copywriting essentials for B2C marketing[Jessica Davis] Before you learn about the essential copywriting techniques for B2C marketing, you need to know the exact difference between B2B and B2C marketing. | |
FINANCE & INSURANCE New ASISA standard on unclaimed assets[Lize de la Harpe] The new ASISA Standard on Unclaimed Assets came into effect on 1 June 2013 and sets out the tracing process that should be followed by life companies. It also stipulates what should happen to assets when beneficiaries cannot be traced. | |
MARKETING & MEDIA Five reasons you should open your own business[Chemory Gunko] When I first announced just over a year ago that I was starting my own business, I had to face all the naysayers and haters; it seems like everyone has a reason for you to not start your own business. | |
MARKETING & MEDIA Premium ads vs Marketplace ads: Get more bang for your buck[Gil Sperling] These two ad types have very distinct objectives and functions, and offer marketers different approaches and solutions to their communication objectives on Facebook. | |
MARKETING & MEDIA Integrating social media into the workplace[Wayne Levine] An important benefit of social media for businesses is that it lets customers and potential clients know about the company on a personal level. Clients expect a relationship with their supplier. Being accessible on social media sites helps clients and customers feel connected. | |
MARKETING & MEDIA Businesses should view social media as help, rather than hindrance[Wayne Levine] With more and more people Facebooking and Tweeting from work, traditional businesses are desperate to understand how these platforms impact on the way people work. Will they affect productivity? | |
HUMAN RESOURCES & MANAGEMENT Dangers of using a personal LinkedIn profile for recruitment[Matthew Gray] There is a trend within companies to use the personal LinkedIn profile of one of their HR employees in their e-recruitment efforts to find potential candidates. In this scenario, the employee will either use a shotgun approach, pushing out vacancies to their network, or they will be tasked with trying to find a specific skill set. | |
HUMAN RESOURCES & MANAGEMENT Recruitment reinvented: How mobile and social is transforming HR[Mark Gray] Corporate HRs in South Africa have not embraced social recruiting via the Internet with the same speed as their US colleagues, but are lighting the way for mobile in solving the unique needs of the African market. | |
HUMAN RESOURCES & MANAGEMENT How to recruit on LinkedIn in 2013[Matthew Gray] LinkedIn is now the preferred choice for talent searching with research out of the US revealing that 93% of recruiters visit this network before going anywhere else. | |
CONSTRUCTION & ENGINEERING Do it once - and do it right[Paddy Hartdegen] Anyone with half a brain and no mathematical training can follow this simple reasoning: it is cheaper to do a job properly the first time without taking shortcuts than to do it badly, using inferior methods and materials in the hope that it will save money. It should be obvious to everyone that this is never the case. Sadly it isn't. |