An important benefit of social media for businesses is that it lets customers and potential clients know about the company on a personal level. Clients expect a relationship with their supplier. Being accessible on social media sites helps clients and customers feel connected.
By Wayne Levine 10 Jul 2013
With more and more people Facebooking and Tweeting from work, traditional businesses are desperate to understand how these platforms impact on the way people work. Will they affect productivity?
By Wayne Levine 6 Jul 2013