MARKETING & MEDIA Content, is it the new corporate gift?[Daryn Smith] In business to business marketing the giving of corporate gifts is abundant. Leads are given gifts in order to try close deals, and customers are given gifts to reward them for their loyalty, or as part of CRM strategies to retain customers. | |
LEGAL The COMESA Competition law regime is born[Chris Charter] The COMESA Competition Commission is intended to administer a supra-regional competition and consumer protection regime, and its sudden appearance on the scene in January 2013 is not without controversy. | |
LIFESTYLE & ENTERTAINMENT Tickling the ivories in A Handful of Keys[Eugene Yiga] Ian von Memerty, director and co-creator of the musical revue A Handful of Keys, didn't see it coming. "When we opened in 1994 in a tiny theatre, we were hoping for a five-week run," he said in an interview with Pieter Tromp. "[And] here we are after 19 years, on cast number five and no end in sight." | |
HUMAN RESOURCES & MANAGEMENT When collaboration collides with work personality types[Frank Reinelt] In order to help you think about how people enable one another in a healthy team environment, or hinder each other in an unhealthy one, Mindjet has built a system called "Workology", which aims to help colleagues understand the innate personality characteristics of their co-workers. | |
MARKETING & MEDIA Actionable insight from data[Dr Tracy Dunbar] In a business environment where prices and products are so alike, a company's data and how it is used is one of the last remaining differentiators between mediocrity and excellence. | |
MARKETING & MEDIA The goofy and the not so goofy[Rod Baker] NEWSWATCH: April Fools' day has come and gone, with the usual round of the weird and the wonderful, so here are some of the best - and a few that you would think were gags, but weren't... | |
MARKETING & MEDIA The Bland and the Spicy (part 1)[Colin Ramparsadh] Bland can mean many things... Tasteless, mild, ordinary, boring and in some cases enough is enough and I can't take this anymore (video). | |
MARKETING & MEDIA Internet tips and practices for safer browsing[Subhash Chandra] As technology continuously develops, negative effects concerning them develop as well. With the help of the internet, shopping, trading, transacting and paying off bills online are now totally possible. | |
MARKETING & MEDIA Does your company need an SEO retainer?[Mark Wright] If you want your organisation to succeed in today's digital landscape, you need to ensure that your website is easily found on search engines, right? Right. To do this, you need to pay large amounts of money to an SEO firm over a long period of time, right? Not quite. | |
MARKETING & MEDIA Mind what you say - or write(Image: Israeli Defence Force, via Wikimedia Commons) | |
MARKETING & MEDIA Internal communications - getting the message right[Grace Harding] After 15 years of working in the field of internal communications/internal marketing, I have realised that companies are just spending more and more money on the critical task of getting their employees to know, believe and understand their business and its objectives. | |
MARKETING & MEDIA Does the digital customer experience demand breaking old rules?[Chantel Botha] So many corporates I have worked with fear the world of digital and social media. Not because it is hugely complex, but more because it is unknown and unpredictable and forces people to be resilient and adapt to change much more quickly. | |
PROPERTY & REAL ESTATE Would you buy your own house?[Richard Gray] A sound way of determining if your house is market ready is to ask yourself: Would you buy your own home? It's a question that calls for an honest answer, best arrived at by an objective analysis of its best and worst features. | |
MARKETING & MEDIA Take advantage of cloud integrations[Gerhard Jacobs] Cloud computing has been on a significant rise in recent years, with 39% of small businesses (SMBs) expecting to be using one or more cloud services by 2015. | |
LIFESTYLE & ENTERTAINMENT Well it's one for the money, two for the show![Debbie Hathway] Luxury as a word is now overused, but it's one that holds synergy with Bovim Ballet productions in terms of style, presentation and profitability. | |
MARKETING & MEDIA Digital media: No longer about the audience[Jessica Basson] Digital media buying is shifting from both a client and agency perspective. With clients cutting their budgets and becoming more and more concerned with their ROI, agencies are shifting their buying mind-set. | |
HUMAN RESOURCES & MANAGEMENT Transform your office space into a tool for positive change[Linda Trim] When considering the value of the office space, traditional methods usually take into account the initial investment, but what if the value of space was thought of in terms of the return on investments that companies can realise if they plan and manage their spaces strategically? | |
LIFESTYLE & ENTERTAINMENT My sweet Easter indulgence[Nina Timm] Chocolate and Easter go hand-in-hand and magazines, food blogs and websites are bursting out of their seams with recipes containing the four basic food groups: milk chocolate, dark chocolate, white chocolate, and chocolate truffles. | |
AUTOMOTIVE Cruze given extra dollop of power[Henrie Geyser] GMSA has injected some more power into its popular 5-model Cruze sedan range with the addition of 1.8-litre and 2.0-litre engines to supplement its three 1.6-litre variants, which have been criticised for their lazy performance. | |
MARKETING & MEDIA If you can't beat 'em, buy 'em[Rod Baker] NEWSWATCH: It appears that the Free State government's control over news and information in that province is growing, reports Mail & Guardian, while BD Live reports that the Department of Communications is aiming for 100% broadband coverage by 2020. |