 | LIFESTYLE & ENTERTAINMENT
[Nina Timm] The older I get the more I think that this Valentine's Day thing is just a commercial trick to get us all to spend money on things we would normally just walk past. Yet, on the other hand, I remember Valentine's Day at varsity and the whole of Stellenbosch just being one big mass of flowers and giggling students. So call me a sucker for love, but maybe forcing us all to be a little mushy one day of the year is not too bad, is it? |
 | AUTOMOTIVE
[Henrie Geyser] A good few years ago Chinese carmaker Geely rattled the entry-level car market in this country by offering an entry level city car for only R9,999. Now they have done it again by adding a zero to that figure and by putting its small, rather well-specced sedan on dealer floors for just R99,990. |
 | MARKETING & MEDIA  [Marcus Stephens] Publishers face the challenges of becoming a true partner with their key clients; learning to segment and package audiences for marketers; and quantifying the impact their offerings have on advertisers' brands.
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 | MARKETING & MEDIA  [Heidi Franck] As more and more shopping centres spring up, providing savvy consumers with more retail choices than ever before, centres need to be sure they have sound marketing strategies in place to remain competitive and to attract patronage.
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 | MARKETING & MEDIA  [Andrew Parrington] Really? It's truly amazing to see how tablets have changed almost every facet of our daily lives. We have adopted this "new" technology faster and more versatile than any other technology.
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 | MARKETING & MEDIA
[Alan Khan] What's on the cards for radio this year? It's all about keeping up with the times - multimedia, digital media skills, mobile, user-generated content (UGC), the demands of the youth market, collaborative partnerships, general elections and supporting the newly formed Radio Advertising Bureau. |
 | MARKETING & MEDIA [Reg Lascaris]  South African brands have outlived apartheid, survived low and no growth in the '80s and withstood globalisation - but are they ready for prosperity?
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| MARKETING & MEDIA
[Reg Lascaris] While it's going to be a topsy-turvy year, one thing will not change, and that is the age-old advice to young entrants to marketing and advertising eager to do ground-breaking work and forever change the industry landscape... creativity is king. |
 | MARKETING & MEDIA
[Keri-Ann Stanton] What's in store for communications in 2009? The publicists at Kezi Communications collectively put together this list of nine trends for a fast-paced, quickly changing world. |
 | MARKETING & MEDIA  [Virginia Hollis] USING RESEARCH BETTER: The industry is sitting on a vast source of consumer, media and product data, but many people are not even coming close to tapping it fully. The SAARF databases are not used to their full potential, giving only a taste of what could be done with them - with the right knowledge and a little time.
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| MARKETING & MEDIA
[Virginia Hollis] Well, 2008 certainly didn't end with the traditional BIG Christmas spend that all agencies and media owners have gotten so used to. It ended with a bit of a whimper really... However, I think that most media and agencies had an okay year because the first five to six months were good and then everything fell apart. So what's coming? |
 | MARKETING & MEDIA
[Mike Frampton] This is about trends for 2009. And boy, what a trend doom and gloom is! Amazing just how we globally and locally get sucked up into the space of paranoia. And make no mistake the world's economic situation is at risk and is under strain. But having said this, I believe the trend for 2009 should be quite different. |
 | MARKETING & MEDIA  [Dr Carla Enslin] The definitive definition of branding is changing around the world, and South Africa is feeling the effects of this transformation. In this article, I want to elaborate on the various ways in which brand building is shifting organisational functioning in the country.
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 | HEALTHCARE  [Chamendran Naidoo] If you've ever been in love, oh reader, then you've probably been out of it too. Somewhere deep within the chorus of your favourite Percy Sledge song, the feeling disappears, the love is lost and you find yourself eating half a tub of ice-cream, wondering if it was really "her, not you". Then, like clockwork, comes the pain. In fact, my dear readers, the emotional course of heartbreak has been paralleled to the stages experienced after the death of a loved one (and often just as intensely).
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 | MARKETING & MEDIA  [Mike Taberner] This is the line that we use as a reminder whenever we approach a project or idea. We are particularly critical when it comes to evaluating whether the campaign idea is strong enough to support the brand we are working with. Importantly though, it liberates us when it comes to our creative processes.
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 | LIFESTYLE & ENTERTAINMENT
[Eugene Yiga] Is today's world making men obsolete? If so, how can we avoid extinction? At a time when many of us are caught in the debate about what it means to be a man, how perfect that radio personality Nigel Pierce is teaming up with comedians Stuart Taylor and Kurt Schoonraad to answer these questions and more. |
 | LIFESTYLE & ENTERTAINMENT  [Marcela Ospina] I thought I could re-work an original text I wrote five years ago on this topic, a lengthy piece about how people conceive heroes, whether there is such an archetype currently, or whether this has transformed according to changes in contemporary values.
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| LIFESTYLE & ENTERTAINMENT
[Eugene Yiga] Back in the 1930s, American musicians produced some of the century's greatest songs, many of which are still applauded today. Now, more than 80 years later, Alistair Izobell is paying tribute to that era in Slick Swing. |
 | MARKETING & MEDIA  [Chris Moerdyk] In the cutthroat world of newspaper and magazine publishing, it has been fairly predictable that pretty much all the competitors of The New Age have been vociferous about parastatals and other advertiser supporting the paper when it doesn't have Audit Bureau of Circulations (ABC) certification.
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 | MARKETING & MEDIA
[Bonnie Ramaila] During the December holidays I noticed, without any preoccupation, that many a brands have undergone facelifts or nip-and-tucks, if you like. |
![[2009 trends] Reg Lascaris: 'It's going to be a topsy-turvy year'](https://biz-file.com/c/0901/24779-208x117.gif)
![[2009 trends] Communications to pick up the pace](https://biz-file.com/c/0901/25148-208x117.gif)
![[2009 trends] 'We are in for a very very tough year...'](https://biz-file.com/c/0901/25210-208x117.gif)
![[2009 trends] Doom and gloom and the inevitable boom](https://biz-file.com/c/0901/25248-208x117.gif)
