[Marcela Ospina] I thought I could re-work an original text I wrote five years ago on this topic, a lengthy piece about how people conceive heroes, whether there is such an archetype currently, or whether this has transformed according to changes in contemporary values.
[Marcela Ospina] Sources indicate that there are still some 30 million people without access to the internet. This is almost 90% of South Africa's population. It is hard to argue with these figures when explaining to corporates why they should invest more on digital and mobile marketing. However, there is still a lot to learn from small communities with limited internet access, as I will show in this piece.
[Marcela Ospina] When putting these trends together, I focused on socio-cultural changes that will transform our interaction with digital technologies, using the concepts of nature and culture to explain the role that we, and technology itself, play in closing the gap between these concepts. Here are 12 trends that describe how our relationship with the environment, politics and one another will shape the future use of digital devices and technologies.
[Marcela Ospina] My line of work entails keeping close track of cultural trends in the digital technology field. The trend I've picked on this occasion points to a common behaviour amongst mobile Internet users - their reluctance to produce and manage their own online content. So how may brands use this insight to improve their social media strategies?
[Marcela Ospina] Here are some trends of offline behaviour that I have gathered in my most recent fieldwork, which relate to the practice of sharing computers identified in Angola.
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