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The plain language movement

[Marion Scher] New movements seem to be in the air and I'm thinking of starting one myself - but this one has nothing to do with politics and everything to do with language.

Posted 4 years ago | Like
Benchmarking the real 2010 story

[Chris Moerdyk] One of South Africa's leading sports journalists, Luke Alfred of the Sunday Times, earlier this week produced one of the most insightful articles on the buildup to the 2010 FIFA World Cup.

Posted 4 years ago | Like
How to profit from tough economic times - Chris Moerdyk

[Chris Moerdyk] Fighting for a bigger share of a shrinking market does not mean having to spend more money but rather just being a bit more logical.

Posted 4 years ago | Like
Simone Puterman: editor-at-large commented on A guide to finding a starting point on the web
Check out social aggregators such as Friendfeed (http://friendfeed.com/) and Socialthing (http://socialthing.com/). Feedalizr (http://www.feedalizr.com) is a South African initiative that aggregrates the aggregators...

In some ways, the Facebook news feed also acts as an aggregator if you add the various social media applications.

There's also a social web browser called Flock which aggregates social media services for you in the browser itself (http://flock.com/).

Simone Puterman
Bizcommunity.com: Assistant Editor
Posted 4 years ago | Like
The final countdown - becoming a killer freelancer

[Tiffany Markman] Okay, okay - it's finally here... Part III in my series on ‘How to become a killer freelancer'. This is the scary bit: the business planning gargoyle that looms over your head; the tax gremlins that keep you awake at night; the BEE hobbits at the bottom of the garden; the time-keeping jungle. So allow me to turn on some lights for you, and let's banish the beasties.

Posted 4 years ago | Like
Zakumi, the 2010 world cup event ‘ambassador'

[Thabani Khumalo] Although mascots and cartoons have featured prominently in the marketing industry for more than a decade, the irony is that, a phrase or term to describe them has never taken root in the marketing lexicon. I prefer to call it mascot or cartoon marketing.

Posted 4 years ago | Like
Aspiring filmmakers hatch from incubator

[Tshepiso Seopa] MultiChoice recently honoured 16 aspirant film makers who completed the MultiChoice film talent incubator programme. Participants in the incubator programme spent 24 weeks learning skills required in the film and television industry as well as entrepreneurial skills.

Posted 4 years ago | Like
Greening SA: new title hits shelves

[Tshepiso Seopa] A new multi-niche bi-monthly title will hit the shelves soon: Simply Green is an independently owned print publication aimed at giving consumers and businesses practical steps to a cleaner, greener lifestyle.

Posted 4 years ago | Like
Dead bodies in media: gruesome or your right?

[Issa Sikiti da Silva] In a problematic society such as South Africa, where the media have their hands full in reporting on violent crime, it is not surprising to see gruesome visuals of dead bodies in media, to the dismay of sensitive viewers and readers. While editors argue that their audiences have the right to see and to be ‘fully informed', the Media Monitoring Project (MMP) this week says ethical considerations should guide the use of visuals of dead bodies in media.

Posted 4 years ago | Like
e.tv celebrates 10 years of ‘free' TV

[Issa Sikiti da Silva] Once upon a time in South Africa, there was a relatively unknown private TV station called e.tv that came from nowhere and began broadcasting on 1 October 1998. But today, a decade later, that channel has become a well-established brand and a key player in the broadcasting industry - fearless of any challenge and competition. “Everyone at e.tv is proud of becoming SA's most watched English medium channel over the past 10 years and the mood is buoyant,” Bronwyn Keene-Young, e.tv COO tells Bizcommunity.com.

Posted 4 years ago | Like
Ten years and going strong - e.tv can celebrate

[Chris Moerdyk] When e.tv was born a decade ago not many people in the media industry gave this new kid on the block much hope of ever making a profit or frankly even surviving.

Posted 4 years ago | Like
A guide to finding a starting point on the web

[Louise Marsland] Probably less than 1% of South Africans online are using the web to its full maximum capability, either for their products and services or for their own personal brands. We are told by the so-called tech-sperts where we need to be online, but how does the ordinary person start? Here's a step-by-step guide.

Posted 4 years ago | Like
Marketing to and learning from Gen Y

[Tshepiso Seopa] Marketers who have been battling to know what goes on in the minds of South African youth were invited to HDI youth marketing's Summer School for marketers last week. One of the things highlighted was that for young adults, happiness is fifth down the list of what they want - at the top of their annual birthday list is a clothing voucher.

Posted 4 years ago | Like
Marketers should exploit CSI

[Rose Setshoge] Marketers and advertisers lose sleep over whether the brands they represent obtain maximum exposure, usually through the most creative tool-advertising. Indeed this has an important role to play within certain mediums, for certain campaigns. Here's another sponsorship opportunity: while Corporate Social Investment (CSI) is an instrument that has been in existence since the birth of public relations, many disregard its significance.

Posted 4 years ago | Like
Simone Puterman: editor-at-large commented on The Business Centre - rebirth of an icon
We are not censoring: you are just on the wrong article.

Simone Puterman
Assistant Editor
Bizcommunity.com
Posted 4 years ago | Like
New order must learn from Mbeki's media mistakes

[Chris Moerdyk] Now that the new ANC order is effectively running the country, it will hopefully have time to reflect on its relationship - or lack of it - with the country's mass media and learn something from Thabo Mbeki's mistakes.

Posted 4 years ago | Like
2010 FIFA World Cup Mascot unveiled

[Issa Sikiti da Silva] A star has been born. Zakumi, the 14-year-old 'green-maned' young leopard who was unveiled last night, Monday, 22 September 2008, as the official mascot of the 2010 FIFA World Cup in South Africa, has added an extra flavour to 2010 fever. And he is said to be looking forward to welcoming all fans travelling to South Africa with open arms. The unveiling ceremony took place at the SABC TV's Renaissance Centre in Auckland Park, Johannesburg. [video; poll]

Posted 4 years ago | Like
Make digital part of your campaigns

[Louise Marsland] South Africa is expected to become one of the cheapest places for internet connectivity in the future, with broadband speed hopefully in place by 2010, “so don't bet against the internet, make it a part of your campaigns”, Google country manager in South Africa, Stafford Masie said last week.

Posted 4 years ago | Like
The power of positive thinking in sales

[John Boe] In aviation, the word "attitude" is a term that refers to the angle that the plane meets the wind, if the wings are level with the horizon and whether the aircraft is climbing or descending. The pilot who fails to take responsibility for the attitude of his or her aircraft is in serious trouble. And likewise, any leader who fails to control his or her thoughts and take responsibility for their attitude runs a similar risk.

Posted 4 years ago | Like
MTN launches MTN AnyTime

[Issa Sikiti da Silva] Africa's biggest cellphone service provider MTN has launched MTN Anytime, a new and radical pricing package, which will reportedly represent simplicity, flexibility and choice and kick off the ‘communication revolution'. The launch took place yesterday afternoon, Thursday, 18 September 2008, at the MTN Innovation Centre in Fairland, Johannesburg.

Posted 4 years ago | Like

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