Building trust and good design - 5 Jun 2017[Leigh Andrews] Welcome to June! If the year is progressing a little too fast for your liking, now's a good time to step back and reflect on your goals for the year and whether you're meeting them. To help you with that task, Kate Niemöller of IQ Business highlights the current confusing ‘fake news' era and writes a follow-up to her recent Samra Conference presentation on fact-phobia vs credible data. She shares her personal favourite sessions from the conference and points out that information is a key indicator in the plummeting global trust deficit. read more From one thing to the next and whole lot in-between - 29 May 2017[Jessica Tennant] With less than a month to go, the 64th Cannes Lions International Festival of Creativity is fast-approaching, and while it may only last a week, our coverage is year-long and provides a wealth of opportunities for your brand. Whether it's to get inspired or align your brand with this world-class event, visit our Cannes Lions special section and be sure to plan for our Case Studies from Cannes live events, which will see Ann Nurock report back on this year's winners and key trends. As Africa Month draws to a close, Juanita Pienaar interviews Abiot Mahlatse Ledwaba on his PR company, Magnificent Communications and how to be “magnificent but still improving”. June is Youth Month and we're getting ready to learn more about Millennials and how best to market to them. read more Rethinking research and reviewing Gen X - 22 May 2017[Leigh Andrews] We have a plethora of post-One Show 2017 content, including interviews with some of SA's brightest stars who took the stage, like Ross Chowles, as well as those behind the scenes, in the production companies and recording studios responsible for SA's Pencil-winning work. Click through to our One Show special section for the latest updates. Looking further ahead to the Loeries, coming to Durban this August, I elaborated on all things excellent in outdoor ad execution with Wandile Setlhodi, head of marketing SSA at JCDecaux, the Loeries' branding partner for the year and sponsor of the outdoor and out of home (OOH) category. Keeping things cutting-edge, Jessica Tennant reports back from VIMN Africa's Thought Leadership Breakfast held last week. read more SA’s One Show 2017 wins and independent communicator connections - 15 May 2017[Leigh Andrews] We start off this week by basking in the reflected dazzle of all of SA's One Show pencils and merit awards. Following Friday night's final award ceremony we have a final tally of 42 wins from 355 entries, broken down as 1 gold (also awarded the ‘best of show' discipline award for radio), as well as 13 bronzes, 1 silver and 27 merit awards, securing us 10th spot overall in the country rankings. read more Bringing you the best of the One Show, live from New York! - 8 May 2017[Leigh Andrews] It's a big week for the industry, with the One Club's One Show Creative Week kicking off in New York today. In addition to the two main award nights this week, our roving reporter Ann Nurock will be providing feedback from the ADC's 96th Annual Awards taking place this evening, as well as The One Club Young Ones Awards, The One Club Creative Summit and a handful of exclusive interviews. read more The importance of listening to your audience - 2 May 2017[Leigh Andrews] As we enter the fifth month of the year, join me in extending a warm welcome to our new editorial assistant Juanita Pienaar, who has settled into the role with feedback on the Amasa Speaker Series, which kicked off with a talk by BrandsEye's chief marketing officer, Nic Ray. Click through for insight into the importance of mining content from online conversations for sentiment and the topics driven by this sentiment. Keeping things focused on listening to your audience, I chatted to Pierre Branco, vice president and general manager of Southern Europe and Africa for Turner to find out just how Cartoon Network is cornering kids' TV on any device. He explained children's evolving TV viewing habits, how Cartoon Network's offering has extended into the digital realm as a result of this ‘total consumption' trend, and its impact on advertisers. In our latest #Newsmaker segment, Jessica Tennant pinned down Nicole Reitz-Chidrawi and Samantha Ferguson on Flint & Tinder's first year of event planning, organising and executing, as well as how their name signifies the soul of the business and their belief that there's never just one element responsible for making magic happen. read more A time for self-regulation and radio congratulations - 24 Apr 2017[Leigh Andrews] What a bumper marketing and media week it's been! We start things off on a cautionary note, with the news that 24.com has accepted Verashni Pillay's resignation from The Huffington Post SA with immediate effect. The news followed immediately on the release of the findings of the press ombudsman that a #fakenews blog published on The HuffPost SA was both malicious and discriminatory. We also congratulate the winners of the 2017 Liberty Radio Awards. read more Better measurement and squeezing out fake news - 18 Apr 2017[Leigh Andrews] We hope you had a relaxing Easter weekend and that you're ready to hit the ground running. To get you in the mood, kick back and find out about the new Socio-Economic Measure (SEMs), set to replace the market segmentation tool, Living Standard Measure (LSMs), over the next two years. read more Marketing best practice for the online and offline world - 10 Apr 2017[Leigh Andrews] Top of mind this week is the fact that any brand benefits from realising that a clear content marketing strategy = happy customers + happy boss - and then knowing how to properly execute it. That's just half of what I learned at Blue Magnet's recent content marketing and social media training course, with further feedback set to appear on site this week. read more From fake (April Fools’) news to fake followers - 3 Apr 2017[Leigh Andrews] It was a difficult week for many, so the few April Fools' Day headlines this past weekend lightened the mood with a few chuckles. Not to worry if you missed them as I conducted a quick roundup. read more Managing brands digitally, beyond the echo chamber - 27 Mar 2017[Leigh Andrews] We can't believe a quarter of the year has already flown by! As #BrandManagerMonth comes to an end on Biz, I chatted to Nomu director Paul Raphaely about the essence of good design and how to better market brands through all the advertising clutter. Keeping things brand relevant, Michael Bornheim of Oracle shares why an integrated data platform is the key to aligning marketing, sales and service. This is especially true when you step out of your brand manager shoes and into your own customer persona to realise that whether you're watching an advert, engaging with a social community manager or trying to resolve a service issue, customers expect brands to know their history and preferences. Pippa Naudé rounds out Scan Display's EuroShop 2017 coverage with an overview of the top five exquisite exhibit trends according to MD Justin Hawes. read more Bookmarking digital success and extending continent-wide creativity - 20 Mar 2017[Leigh Andrews] This edition of the newsletter is all about industry-wide recognition of truly excellent work. First up is insight into last week's IAB Digital Summit and Bookmark Awards winners, which kept the industry captive. read more What to expect from the IAB Digital Summit and Bookmarks 2017 - 13 Mar 2017[Leigh Andrews] The day SA's digirati and rising stars most look forward to is finally almost here, with the IAB's third Digital Summit and ninth Bookmark Awards both taking place on Thursday, 16 March. IAB SA's CEO Josephine Buys shares the importance of bringing this level of thought leadership, celebration and collaboration to SA's digital community. read more Creative ideas everywhere! - 6 Mar 2017[Leigh Andrews] Last week was one of complete creative immersion for our team as we covered all three days of the annual Design Indaba extravaganza. Click through to our special section to browse our daily highlights, favourite talks and galleries of the best moments and quotes from the 54 speakers that kept us entertained, inspired and on the edge of our seats. read more Design Indaba 2017 is finally here! - 27 Feb 2017[Leigh Andrews] In the build-up to the three-day extravaganza of all things creative later this week – yes, that's the annual Design Indaba conference – I found out what you can expect from this year's simulcast experience. We also learn more about this year's Emerging Creatives programme, showcasing the likes of The After Skool Life founder Kgotso Letwaba, and set to take place in Cape Town, Durban and Johannesburg over the course of the Festival. read more |
