Bookmarking digital success and extending continent-wide creativity - 20 Mar 2017By Leigh Andrews
First up is insight into last week's IAB Digital Summit and Bookmark Awards winners, which kept the industry captive. I have a ‘digital download' discussion with both King James Group and Cerebra to kick off the week, with many more to come over the next few days. Keep an eye on our IAB Digital Summit & Bookmarks special section for the latest updates! Then, I also spoke to Loeries CEO Andrew Human about the highlights from their recent regional African Roadshow, intended to raise regional awareness of the awards with a special focus on Lagos and Nairobi. Click through to find out why Human says, “To really come up with creative ideas, you must ensure you don't get consumed by your desk.” You can also click through to our #BrandManagerMonth special section for continued coverage throughout the month. Here's to an inspired week all round! | Leigh Andrews
Andrews was on the inaugural Marketer of the Year (MOTY) jury for the 2019 Marketing Achievement Awards (MAA) as well as an #Inspiring50 2018 nominee herself, and judged over 500 entries for the most recent Epica Awards - the only creative prize awarded by journalists working for marketing and communications magazines around the world. She's also serving on the IAB (SA)'s #Bookmarks2020 Publisher panel. Responsible for keeping a finger on the pulse of the latest happenings in the marketing and media industry, this is an almost 24/7 role that involves keeping one eye on your inbox with the other on your social media feed, to write breaking news stories and interviewing key people in the B2B space. All made easier by 15 years of working for companies such as Microsoft, Kagiso Media, Fleet Street Publications, the Mail & Guardian Online, Caxton Community Newspapers and Newsclip's media, marketing and PR publications. |
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