What to expect from the IAB Digital Summit and Bookmarks 2017 - 13 Mar 2017By Leigh Andrews
Still on the topic of digital domination, Elevator's Julia Rhodes writes about apps, the holy grail of content marketing. While technology is often blamed for consumers' distractedness, they're constantly searching for the latest apps to download. She explains how brands can generate increased content exposure by piggybacking on this popular trend. Switching to a retail-centric angle, we have the latest feedback from team Scan Display SA, who recently spent time on a houseboat on the Rhine River during the 2017 EuroShop global retail trade fair in Düsseldorf, Germany. You can click here for Scan Display MD Justin Hawes and Insta Exhibition founder and MD Rajnikant Kedia's top trends at EuroShop, and also click through to our Scan Display at EuroShop special section for their latest videos, photo galleries, tweets and more. Ample inspiration. Soak it up and have a productive week! | Leigh Andrews
Andrews was on the inaugural Marketer of the Year (MOTY) jury for the 2019 Marketing Achievement Awards (MAA) as well as an #Inspiring50 2018 nominee herself, and judged over 500 entries for the most recent Epica Awards - the only creative prize awarded by journalists working for marketing and communications magazines around the world. She's also serving on the IAB (SA)'s #Bookmarks2020 Publisher panel. Responsible for keeping a finger on the pulse of the latest happenings in the marketing and media industry, this is an almost 24/7 role that involves keeping one eye on your inbox with the other on your social media feed, to write breaking news stories and interviewing key people in the B2B space. All made easier by 13 years of working for companies such as Microsoft, Kagiso Media, Fleet Street Publications, the Mail & Guardian Online, Caxton Community Newspapers and Newsclip's media, marketing and PR publications. |
The day SA's digirati and rising stars most look forward to is finally almost here, with the IAB's third Digital Summit and ninth Bookmark Awards both taking place on Thursday, 16 March. IAB SA's CEO Josephine Buys shares the importance of bringing this level of thought leadership, celebration and collaboration to SA's digital community. 