According to a recent survey, South African lecturers must adapt to the changing environment of their students by meeting them where they are most comfortable - in the social media space.
By Natasha Madhav 3 Dec 2013 09:54
The term 'strategic intent' entered our lexicon in 1989 with an article by that title appearing in the Harvard Business Review. The authors are Gary Hamel and (the late) C K Prahalad.
By Sid Peimer 1 Dec 2013 12:48
The cash register in an agency is the PowerPoint presentation (not just the PowerPoint, but the whole package that comes with it - which is usually you).
By Sid Peimer 27 Nov 2013 05:05
I always thought that you were either creative or not. I also felt that I had an uncanny ability to determine whether an applicant would be a good planner or not. Either you had it or you didn't. Boy was I wrong.
By Sid Peimer 22 Nov 2013 06:40
Poor communication costs South African businesses billions of rands every year. South Africa has a corporate communication landscape shaped by 11 official languages and a myriad of different cultures with their own ways of communicating and expressing themselves.
By John French 21 Nov 2013 09:26
In business we spend much of our time reading or writing. But no matter how experienced we are, few of us can write even half a page without agonising over how best to put our points across.
By James Hurford 21 Nov 2013 08:42
As I write this, I've just come back from a networking breakfast of communications people. There were several common issues that came up, but none more urgent than the lack of young talent.
By Marion Scher 13 Nov 2013 09:29
Gamification can make training in the workplace faster, more effective and less expensive.
By Danette Breitenbach 23 Oct 2013 07:58
When tsunamis hit, you can't choose to avoid the wave. Some things in life are simply bigger than us all and they sweep us away with their global power and revolutionary force. The exploding digital age is creating a communication revolution far greater than you or I could have imagined.
By John French 22 Oct 2013 10:57
For young people embarking on a career in advertising or marketing, few skills are as important as good presentation skills.
By John Cooney 21 Oct 2013 07:00
Working humans are becoming separate species. The divide will only increase. Will you board the right bus?
By Douglas Kruger 16 Oct 2013 07:29
Imagine you're at a workshop, and that you're matched with another delegate. Your task is to explain how to buy a Big Mac from a drive-through. The twist in the tale is that you must assume the person is from the 1700s.
By Sid Peimer 15 Oct 2013 07:54
This is the second in a two-part series on insights. The first article 'Why insights should not be in creative briefs' can be found here.
By Sid Peimer 14 Oct 2013 12:03
My mission as a communication coach is to create what I call 'Conscious Communicators'. A 'Conscious Communicator' is the term I have coined to describe a fully empowered communicator who knows and fully understands how the communication process works.
By John French 3 Oct 2013 10:34
Don't panic. I'm not saying that insights aren't important. I'm just saying that they're not a prerequisite for great advertising.
By Sid Peimer 3 Oct 2013 04:34
Say for example there is a drug on the market that enhances creativity. Just say. We call that Drug A...
By Sid Peimer 26 Sep 2013 07:33
Within the last few years social media has become more integral in the lives of students, and now more than ever it is vital for higher education to get social.
By Michelle Strauss 20 Sep 2013 08:00
Just what is efficiency? If you, as a business owner, can't define just what you mean and expect when looking for more efficiency in your business, you've already lost the battle.
By Godfrey Madanhire 19 Sep 2013 08:00
It was American comedian Jerry Seinfeld who observed: "According to most studies, people's number one fear is public speaking. Number two is death. Death is number two. Does that seem right? That means to the average person, if you have to go to a funeral, you're better off in the casket than doing the eulogy."
By John French 18 Sep 2013 14:57
You're talented, skilled, experienced, savvy... You have it all, except one thing: The skill to put all this over to your client. (video)
By Douglas Kruger 5 Sep 2013 14:08
If 30 years ago you told your average executive that perhaps the most invaluable tool in their careers would be a small device that connects them to the world, but fits in their pocket, you'd probably have been laughed out of that office.
By Godfrey Madanhire 5 Sep 2013 07:30
Leading organisations centre everything they do on consumer insight. Most marketers understand the importance of real, deep, intuitive insight into their markets - it helps them create messaging that resonates and produce products and services that meet functional, emotional and social needs.
By Al Mackay 4 Sep 2013 07:00
It's like the Gods must be crazy except the Coke bottle is an actress...
By Sid Peimer 2 Sep 2013 07:34
Let's say that team-work doesn't appeal to you, and that you don't actually want a successful organisation... How could you go about creatively dismantling your business? Totally trashing it? It can, in fact, be done quite easily. (video)
By Douglas Kruger 27 Aug 2013 07:43
By some accounts, e-learning is already a US$56 billion global business, and set to double by 2015. The US and Europe account for 70% of the market, with Asia-Pacific contributing to aggressive global growth.
By Ian Henderson 26 Aug 2013 14:14
He was one of the most popular and prolific writers of our time. He started out writing westerns, then turned his talents to crime fiction.
By James Hurford 23 Aug 2013 06:43
Every day we hear about the huge growth of social media platforms, cellphone apps, cloud-based services, online business, WiFi (at schools, restaurants, cities, parks, etc.), tablets and YouTube celebrities.
By Japie Swanepoel 21 Aug 2013 15:01
With the awesome power of sparklines, you can condense 20 PowerPoint slides into one. And what's more, Excel 2010 can do it for you. Let's take a look at an example.
By Sid Peimer 21 Aug 2013 09:02
For many decades, animation has been the preserve of the entertainment industry. The legacies of Walt Disney, Warner Bros, Hanna Barbera, and more recently, Pixar, have firmly established animation's value in terms of storytelling.
By Ruth Steyn 20 Aug 2013 16:55
Working life steps in and everything is about creating, adding value and originality, things that school did not really glorify.
By Katlego Ledimo 1 Aug 2013 08:00
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