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Ten things a good map can teach you about strategy

There are copious definitions of strategy from numerous pundits in the field - some definitions reminiscent of everything and the kitchen sink...

By Sid Peimer 18 Aug 2014 05:31

Going back to her roots

Gail Curtis, founder and partner of The Old Shanghai Firecracker Factory, and a long-standing director of the ACA, says she does not want to run an advertising agency...

By Danette Breitenbach 14 Aug 2014 06:35

Investigative journalism - the story is the point, and the means

Good investigative journalism treads a fine line between the dual pitfalls of accusation - unsupported claims - and overload - a deluge of facts threatening to drown out the overall...

By Sandra Roberts 7 Aug 2014 10:45

Four secrets of the world's greatest speakers

John F. Kennedy, Winston Churchill, Nelson Mandela, Martin Luther King and Ronald Reagan... they all learnt that if you want to inspire and motivate people your spirit has to enter...

By James Hurford 7 Aug 2014 07:03

When everyone's selling the same thing, the difference is in the dean

Knowledge alone is insufficient to create an industry leader; be it an individual or a brand. One has to add two more ingredients to the mix before industry leadership may be achieved...

By Douglas Kruger 6 Aug 2014 06:28

New CSI initiative empowers young women in marketing sector

A new initiative focusing on empowering young women entering the marketing sector with on the job skills has been launched in Gauteng.

By Danette Breitenbach 28 Jul 2014 07:11

Excellence through e-learning

South Africa's mature domestic BPO (Business Process Outsourcing) market means that we boast a large pool of world-class expertise in the financial services, telecommunications and legal domains...

By Jacques Storm 25 Jul 2014 08:29

What should a modern marketing manager be able to do?
What should a modern marketing manager be able to do?

Many marketing people placed in companies are juniors, if they even exist at all - or the role is just not taken seriously at all by anyone internally...

By Chemory Gunko 24 Jul 2014 09:47

Which do we need? More sales education or sales training?
Which do we need? More sales education or sales training?

Although there are an encouraging number of exceptions, tertiary academic institutions around the world have largely ignored sales, dismissing it as a craft or a trade, not worthy of...

By Peter Gilbert 13 Jul 2014 12:39

A life-changing event

Not sure what to do with your weekend? You could spend it changing your life. Or so says Brian Walsh, CEO of the, and the brain - and funding and funding - behind the event, The Real Success Experience...

By Danette Breitenbach 11 Jul 2014 08:30

How to avoid the public speaking willies

We've all seen it happen - the stumbling over words, the awful hesitations and lost lines...

By James Hurford 7 Jul 2014 07:32

Quality journalism - alive, dead, or dying?

I was once asked by a media organisation to run six-month journalism courses, after which I was informed the 'graduates' would be able to call themselves journalists...

By Marion Scher 26 Jun 2014 06:36

The seven traps in decision-making, and how to avoid them

We get through the day with heuristics. These rules of thumb serve us reasonably well, allowing us to make decisions quickly, so that we can efficiently carry out the tasks that are demanded of us. But...

By Sid Peimer 25 Jun 2014 05:24

PowerPoint needs more power
PowerPoint needs more power

Yup, that's right. You heard us*. PowerPoint - mostly - stinks. And it's time to take back your PowerPoint power, because Microsoft is trying to take it away from you.

By Tiffany Markman 20 Jun 2014 15:22

Do or die: The advantages of moving first

In the early days of the automobile industry, engineers agreed that the steam engine was far more efficient than the petrol engine...

By Sid Peimer 19 Jun 2014 06:16

How balanced is your company?

The legend goes that accounting was invented by a child during a cricket game. As there were 12 children, one had to sit out and keep score. But he got even...

By Sid Peimer 9 Jun 2014 07:23

Creating the stars of the future

Despite the chill of the Johannesburg night the Vega School Johannesburg campus was abuzz with excitement on Wednesday.

By Danette Breitenbach 22 May 2014 13:50

There's more to training ROI than bleeding-edge technology

Companies that want to drive the maximum return on investment out of their efforts to train users to use new business systems and processes, should let their training needs dictate the technology they use, rather than allowing technology to drive the training strategy.

By Lyndsey Moorhouse 10 May 2014 11:57

Why sponging off others is the best thing you can do this year

Lately I started to feel like I was starting to sound pretty smart. I'd bandy around phrases like "snackable content" and "metaphors to drive behaviour" and clients would get starry-eyed - and together we'd come up with interesting solutions that actually were pieces of snackable content and metaphors to drive behaviour.

By Danielle Jaffit, Issued by NATIVE VML 5 May 2014 10:16

Intelligence will hamper your progress

Here are a couple of examples of strategy by design, or a strategy that emerges - both devoid of copious amounts of market "intelligence"

By Sid Peimer 23 Apr 2014 06:45

What does a good boss look like?
What does a good boss look like?

We speak about good bosses and bad bosses all the time... okay, no wait, we actually only speak about bad bosses all the time.

By Chemory Gunko 11 Apr 2014 05:20

The evolving business model for m-governance

A look at the evolving business model for (mobile governance) m-governance projects and the use of mobile technology as a catalyst for inclusive development.

By Vijay Sai Pratap 27 Mar 2014 14:00

Collaborative brand building: Striving towards higher goals
Collaborative brand building: Striving towards higher goals

It may not be a stunning revelation that for humanity, the need to compete is regarded as natural - but only as natural as the need to cooperate. These two driving forces and the interaction between them are central to human nature and as certainly of brand nature.

By Dr Carla Enslin 21 Mar 2014 08:00

Strategy: Are you flying blind?

There were six men from Indostan, the most learned of gentlemen, who wanted to expand their knowledge by getting to know elephants more intimately. So...

By Sid Peimer 18 Mar 2014 06:50

Paragraphs - the building blocks of writing

Paragraphs remain one of the most important parts of writing. They serve as containers for ideas and help break up large chunks of text...

By James Hurford 13 Mar 2014 05:40

10-point guide to becoming a trend expert
10-point guide to becoming a trend expert

Are trend gurus drowning in an ocean of their own opinion?

By Terry Levin 12 Mar 2014 07:53

Four trends to shape the marketing and communications landscape in 2014

The consumer landscape is changing rapidly, and marketing and communications professionals must adapt quickly to the new trends if they are to thrive in this always-evolving environment.

By Diane Charton 11 Mar 2014 08:43

Towers Watson research study on effective communication and ROI

Companies with highly effective internal communication strategies are 3.5 times more likely to outperform their peers significantly, according to a new Change & Communication study by Towers Watson.

By John French 10 Mar 2014 09:26

Balance: Don't mention the war!
Balance: Don't mention the war!

We spend a significant part of our lives chasing a salary that'll enable us to afford to buy a home. Then we spend a significant part of our day away from that home, to earn enough money to be able to keep it.

By Catherine Milward-Bridges 4 Mar 2014 14:33

The comma - tough to master and easy to mess up

We're dropping commas more than ever because much of our daily writing now consists of quick text messages and hastily typed emails.

By James Hurford 17 Feb 2014 07:21

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