The importance of creative in today's data-driven marketing industry
The importance of creative in today's data-driven marketing industry

The majority of browsers visiting an e-commerce website don't convert on their first visit. There are several reasons for this, but none as critical as context, i.e. understanding where in the customer journey the browser is...

Issued by Sprout 14 Sep 2017

Here's how CPL needs to change
Here's how CPL needs to change

Brands are being pinched between the scrawny forefinger of recession and the oppressive thumb of an interminable political kleptocracy...

Issued by ACME Digital 12 Sep 2017

Charlie Stewart
Voice-based search: Act now to be heard

Think your current SEO tactics are enough to get you organic search traffic? With voice search gaining traction, the game is about to change...

By Charlie Stewart, Issued by Rogerwilco 12 Sep 2017

Boris Dzhingarov
Successful web marketing, wherever you're based

Though we might fall into pre-web thinking from time to time, you've got to learn about and embrace the web tactics of today to realise that there's nothing holding you back but you...

By Boris Dzhingarov, Issued by Monetary Library 7 Sep 2017

Digital is a revolution, not a media type
Digital is a revolution, not a media type

Being in the advertising industry, digital is often referred to as a media type: "Let's complement our above-the-line media with digital.” I can't help but chuckle a little inside every time I hear this phrase...

By Elaine Loeb, Issued by Dentsu Aegis Network 22 Aug 2017

How to ensure authenticity in the online/social space
How to ensure authenticity in the online/social space

In the age of social media, how can brands land marketing messages in an authentic, believable way? The answer lies in using the right kind of people...

Issued by IGI 15 Aug 2017

24.com leads the way with multiple digital publishing properties ranking #1
24.com leads the way with multiple digital publishing properties ranking #1

Effective Measure's mid-year audience data results have been released and 24.com has far out-performed its competitors. 24.com brands take top six of the fourteen categories, and second place in a further two...

Issued by 24.com 15 Aug 2017