The real-world to digital engagement loop is absolutely pivotal to campaign success in the food and beverage industry. Great apps are only as great as the in-store engagement they offer, and vice-versa; the in-store experience should drive back to a digital touch point, offering longevity to the overall brand experience. That is why So Interactive went to work getting chins up, both digitally and in the real world, for Ocean Basket and the beachhouse wine's new Greek madness campaign.
Issued by So Interactive 16 Apr 2015 12:21
The SpaceStation, one of Africa's largest digital media sales networks, have been appointed by Media24 to handle the digital media sales for Netwerk24, Daily Sun and Die Son. These three platforms represent the majority of Media24's digital newspaper platforms.
Issued by The SpaceStation 14 Apr 2015 11:25
Clickbait headlines, designed to entice people to click through to a particular article, may seem like clever tools to boost page views, but they have the potential to destroy credibility in the long run. Brands that use this tactic should think long and hard about the possible consequences of their actions.
News24 Nigeria broke all records last week with their coverage of the Nigerian election. The site clocked over 55-million page views in four-days; with 38-million page views on news articles and live updates and 8,7-million page views on the live results maps.
Issued by 24.com 8 Apr 2015 12:46
On Tuesday, 14 April, the kick-off will be held for Online Tuesday South Africa, in the Upper East Side Hotel (DoubleTree by Hilton), in Cape Town. Speaker for the launch is a digital marketing guru straight from Amsterdam - Michael Ossendrijver, VP media and technology of DQ&A Media Group.
Issued by DQ&A Media Group 2 Apr 2015 12:42
With offices in London, Cape Town, Johannesburg and Lagos, Bluegrass Digital's international experience delivering innovative technical solutions awarded their team of creative technologists a digital partnership with Fives Futbol, tasked with developing Fives' new sports management platform - the first of its calibre globally.
Issued by Bluegrass Digital 26 Mar 2015 12:34
The advent of social media has brought with it a million new ways for brands to interact with consumers, but also a million new ways for consumers to interact with brands - some positive, but far too many with the potential to cause irreparable damage if they are not dealt with timeously.
Issued by Publicis Machine 25 Mar 2015 11:00
Kagiso Digital, a division of Kagiso Media, has announced their latest offering, NOW.co.za, an online news portal. The website focuses on local news and perspectives on trending topics. NOW.co.za brings both a tabloid flavour and greater context to highbrow news, and has been in test phase since the end of last year.
Issued by Kagiso Media 24 Mar 2015 11:29
The confluence of four market conditions - economic downturn; internet penetration; technology improvement; and consumer readiness to participate in e-commerce and online surveys, has created fertile ground for online market research companies like Nudge to create disruptive alternatives to traditional market research.
Issued by Nudge 20 Mar 2015 09:43
The modern South African man loves to look good, be fit or sporty and enjoys sex, according to the results of the recent News24 Men's Nation Survey. These traits fit the description of 'spornosexual', a term characterised by these specific qualities and devised by British journalist Mark Simpson who also created the term 'metrosexual'.
Issued by 24.com 19 Mar 2015 14:46
Netwerk24 this week launched #topstories - the first-ever Afrikaans video news bulletin. The daily show will go live at 13:00 on South Africa's largest Afrikaans news portal, Netwerk24.com.
Issued by 24.com 12 Mar 2015 11:01