[2011 trends] A year of hard work for brands

[Janice Spark] If 2010 could be summed up as soccer, vuvuzelas and national pride, 2011 will be all about the hard work of restoring the economy to sustainable growth, paying attention to environmental concerns and mastering the technologies that are changing the world. Here are a few trends to watch in 2011. 17 Jan 2011 15:27

Vodacom: we're not having it

[Bonnie Ramaila] It took me a while to make up my mind about Vodacom's 'Surf for Free' ads - it wasn't until I read a 'gossip and chart' report received via some SMS info service, to which my cellphone-geek daughter subscribed me. I don't normally pay attention to the gossip bit, but it turns out that I share the same sentiments as Sir Elton John, but regarding our ad industry lately. [video] 5 Nov 2010 13:54

[IMCC] "Out-imagine your competition" - Dan Pinch

[Sindy Peters: Africa editor] PR and marketing departments need to work together to generate creative ideas. This is the opinion of both social media expert Dan Pinch and Bizcommunity's own Chris Moerdyk, keynote speakers on day one of the two-day 2010 Integrated Marketing Communication (IMC) Conference. The event began today, Wednesday, 27 October 2010, in Cape Town at the Crystal Towers Hotel and Spa. 27 Oct 2010 13:49

Official 2010 Loeries rankings

While there can be many ways of analysing any competition, this year the Loeries has introduced official winners rankings which aim to be a transparent mechanism for reporting the outcome of the awards. With the release of the printed Loeries annual, additional rankings will be published, including top 10 tables for all the individual credits, eg ECD, illustrator, writer and director, as well as post production/VFX, etc. 4 Oct 2010 12:38

Four Loerie Grands Prix this year

Four Grands Prix were handed out this past weekend at the 32nd annual The Loerie Awards, held for the second time at Good Hope Centre in Cape Town: King James once again in TV & Cinema Commercials for Allan Gray's 'Legend'; the VWV Group in Experiential: Live Events for the 2010 FIFA World Cup closing ceremony; Boogerman+ Partners Architects in Architecture & Interior Design for Soccer City aka FNB Stadium aka National Stadium; and Grid Worldwide Branding and Tonic Design in Design Mixed-Media Campaign for the Comair/British Airways SLOW Lounge. 4 Oct 2010 10:41

Fall in entries for Digital Loeries points to adoption issues

[Herman Manson: @marklives] Wading through the near endless amount of PR on the digital transformation and seamless integration of digital into the advertising world, it must be a little disconcerting for Clint Bryce, chairman of both the Digital and Online Advertising judging panels of the 2010 Loerie awards, to see entries in these categories decline this year in spite of steady growth in online ad spend. 17 Aug 2010 12:18

Loeries to launch Creative Week Cape Town

The Loeries Awards will, this year, launch the inaugural Creative Week in Cape Town as part of the annual festival. Creative Cape Town has partnered with the Loeries to boost the festival and awards and to involve the city's creative community in Creative Week Cape Town, 24 September - 3 October 2010. 13 Aug 2010 09:49

Loeries Ubuntu Award entrants announced

The Loerie Awards has announced the entrants for the inaugural Ubuntu Award. The Ubuntu Award, sponsored by Hetzner, aims to recognise the positive influence of brands on the social and physical environment. 13 Aug 2010 07:49

Sustained business recovery on the cards as companies look to re-start investment

LONDON, UK: The latest Global Business Outlook Survey from KPMG International suggests that businesses are ready to begin investing again as the healthy optimism recorded earlier in the year holds firm. Overall, business optimism remains static but strong, with India and China leading the way; while UK and Spain are still less confident. 3 Aug 2010 12:20

The BP boss and other language lapses

[Mark St Andrew, creamglobal.com] LONDON, UK: As BP pledges to protect "small" people, Cream and Today Translations examines other examples of poorly chosen words, translation gaffes and cultural blunders. 28 Jul 2010 11:28

Research shows entertainment banners impact box office revenues

NEW YORK, US: A recent joint study from MediaMind and comScore provides insights into ad effectiveness and user behaviour in entertainment verticals. 23 Jul 2010 09:43

Today's the day for Loeries entries

Your time is almost up, but not just yet - you still have until midnight tonight, Friday 18 June 2010, to submit your entries online for The 2010 Loerie Awards. 18 Jun 2010 09:28

Final call for Loeries entries

The extended entry deadline for The 2010 Loerie Awards is next week Monday, 14 June. Eligible work must have flighted between 1 June 2009 and 14 June 2010, and should be submitted by this date. The awards are open to the whole of Africa and the Middle East across all areas of brand communication. 9 Jun 2010 10:03

Ad jury chair for Loeries selected

Pablo del Campo of Del Campo Nazca Saatchi & Saatchi, Argentina, has been selected as the advertising jury chairman for the 2010 Loerie Awards, the organisers announced yesterday, Tuesday, 18 May 2010. 19 May 2010 09:41