Nigeria's TMKG scoops award at 'Brand As King'

TMKG, a specialist out of home media audit company in Nigeria, has won an award for the most outstanding media monitoring company in the outdoor media sector of the advertising industry at the annual 'Brand As King' Awards for its work on Billboard Magazine. 29 Aug 2011 08:52

Nielsen's Women of Tomorrow

NEW YORK, US: Women across the globe believe they have greater opportunities than their mothers... women in developed markets believe outlook different for their daughters... women prefer to get information about products on TV... quality most important driver of brand loyalty. 12 Aug 2011 10:41

Nigeria: Outdoor advertising gulped N100 billion in 2010 - Survey

According to a survey published in the latest edition of Mediafacts 2010, an annual publication of MediaReach OMD, a media independent agency in Nigeria, a total of N97.549 billion was invested in outdoor advertising (above the line advertising activities). 8 Aug 2011 12:41

JWT Johannesburg produces TVC for Ovaltine in Nigeria

JWT Johannesburg, with the support of JWT Lagos have produced a TVC for Ovaltine in Nigeria using the well-known tune "Walking on Sunshine" from Canadian band Katrina and the Waves which was released in 1985. 17 May 2011 10:41

Loerie Awards adds PR category for 2011

The Loerie Awards has introduced a PR category to this year's awards. Public Relations Industry of Southern Africa (PRISA) spokesperson Bridget von Holdt believes the move is indicative of the importance of strategic communication in the overall communication mix and that the inclusion of PR exposes other industries to the real value of strategic communication and its vital role in brand management. 20 Apr 2011 13:11

Tickets on sale for 2011 Loeries

Tickets for The 33rd Annual Loerie Awards are on sale as of 12pm today, Monday, 18 April 2011. The festival weekend, hosted in Cape Town, will take place from 16-18 September. Tickets can be booked on the Loeries website via the new electronic booking system. 18 Apr 2011 10:32

Red carpet treatment for Loeries

In line with international festivals, the 33rd Annual Loerie Awards have upscaled and this year the festival weekend, 16-18 September 2011, features black tie affairs, with red carpet, at its new venue, the Cape Town International Convention Centre (CTICC). Tickets to the awards ceremonies are limited to 1500 per night and an additional 1000 tickets will be available for the Official Party. 6 Apr 2011 08:59

Loeries 2011 opens for entries, categories revised

The Loerie Awards launched its 2011 campaign, Tuesday 15 March 2011, entitled "Don't hate. Create", created by Draftfcb and supported by a mobisite and specially developed augmented reality apps, linking digital technology to the printed media, along with a revamp of its award categories. 15 Mar 2011 13:19

2011 Maputo International Ad Festival set for May

The sixth Maputo International Advertising Festival will take place from 25-27 May 2011, AMEP - the Mozambican Marketing, Advertising and Public Relations Association announced yesterday. The festival recognises advertising agencies, producers and communications companies worldwide especially from Africa and the Indian Ocean regions. 23 Feb 2011 07:22

[2011 trends] Post-production: less about tools, more about talent, service, delivery

[Tracey Williams] 2010 was all about the FIFA World Cup, so 2011 will be about brands re-establishing themselves and promoting themselves by their own intrinsic qualities. In post-production, it is becoming less about the tools (as that outdates itself so quickly) and more about the talent, service and delivery. 21 Jan 2011 10:49

Ogilvy SA CEO appointed to worldwide board

JOHANNESBURG: Ogilvy & Mather Worldwide announced this week the appointment of Nunu Ntshingila, CEO of Ogilvy South Africa, to the company board. She joins 30 other advertising and marketing executives as the representative from Africa. 19 Jan 2011 10:16

[2011 trends] Ever-changing ad industry, constantly developing trends

[Adene van der Walt] So what we can expect to see in 2011? The industry is always changing and new trends are constantly developing and therefore it is crucial to keep the following top of mind. 18 Jan 2011 15:13

[2011 trends] It's a Wild. Wired. Wellthy. World!

[Gisele Wertheim Aymes] The recent global recession has changed our world forever. In a new digital age, characterised by oversupply and too many product types in almost every market, the challenge for companies will be to locate and capture pools of high-profit demand and be able to move with speed and flexibility to take advantage of them. Here are 11 trends for 2011. 18 Jan 2011 14:17

[2011 trends] A year of hard work for brands

[Janice Spark] If 2010 could be summed up as soccer, vuvuzelas and national pride, 2011 will be all about the hard work of restoring the economy to sustainable growth, paying attention to environmental concerns and mastering the technologies that are changing the world. Here are a few trends to watch in 2011. 17 Jan 2011 15:27