When a brand does good for the society in which it exists, it can have powerful positive effects not only on its image, but also on sales...
By Brendan Seery 3 days ago
As part of its integrated PR and social media campaign for Old Mutual South Africa, Positive Dialogue Communications, in collaboration with Radar, launched 25 Shesha Tuk Tuks, branded with Old Mutual Foundation's supported initiatives in the streets of Sandton, offering commuters a fun and affordable transport alternative to cut through the traffic.
12 Nov 2012
What started off as an informal challenge around a braai amongst friends has turned into an annual two-day, 253km mountain trail bike ride. This year's Jackal Berry MTB Challenge which hits the road on 29 November, is hoping to raise R20 000 for the Ubuhle Day Care and Development Centre in Bronkhorstspruit.
BMi Research 12 Nov 2012
Ireland/Davenport, knowing the difference Habitat for Humanity makes in the lives of many people by addressing the issues of poverty and housing, wanted to develop a creative campaign worthy of their contribution to society. The result was an annual report which came together through the union of digital, print and video mediums.
Ireland/Davenport 9 Nov 2012
The Breaking the Mould auction, organised by Octagon, raised almost R250,000, as a tribute to South African women who have overcome challenges and inspired other. Clifton Shores creator, Quinton van der Burgh was the lucky bidder to secure one of only three unique Jenna Clifford butterfly pendants at the gala dinner held in honour of Serena and Venus Williams recently.
9 Nov 2012
The inaugural Heather Park SuperSpar Sunrise Challenge, in George, attracted 400 runners who raised R5 000 for special needs school Up With Down's.
8 Nov 2012
For the seventh year running, Good Hope FM's Toy Toy campaign is back, with the Nigel Pierce Show - Mon-Fri 9am to 12pm - broadcasting live from the offices of various corporates across Cape Town. The station collects toys for disadvantaged children in the city.
6 Nov 2012
Inyathelo: The South African Institute for Advancement is warning that the proposed amendments to the broad-based black economic empowerment code could have a serious impact on charities and the non-profit sector as a whole.
6 Nov 2012
Following a four-way pitch, marcusbrewster has been appointed as the South African PR agency for Movember, the global men's health charity. Last year some 18,000 South African Mo Bros and Mo Sistas registered as active participants in Movember and R4.9 million was raised.
6 Nov 2012
In order to register as a Public Benefit Organisation (PBO) with the South African Revenue Service (SARS), an organisation must comply with a number of provisions, set out in section 30 of the Income Tax Act, No 58 of 1962 (Income Tax Act). Preferential tax treatment is conferred on a non-profit organisation which has obtained PBO status, and such compliant organisation's receipts and accruals are exempt from certain South African taxes.
Mandi Krebs 6 Nov 2012
The Old Mutual and Shesha Tuks Blogger Challenge, which takes place tomorrow, 6 November 2012 between 9am and 12pm, will see some of South Africa's top bloggers and tweeters compete in a race around the Sandton CBD in Tuk Tuks.
5 Nov 2012
5FM Sports presenter, Sias du Plessis and his new paddling partner, Ryan Thompson, will take on The Unlimited Dusi canoe marathon in February 2013 to raise funds and awareness for The Unlimited Child.
5 Nov 2012
Lloyd Cele is working with the South African Toilet Organisation (SATO) to visit learners at schools and create awareness among parents and teachers of the importance of functioning and hygienic toilet facilities.
5 Nov 2012
Volcano Public Relations recently wrapped on a nationwide CSI campaign for client, MAN Truck & Bus, donating more than 300 trees to local schools and communities around the country as a visual representation of the reduction in carbon emissions achieved by MAN's recently launched line of TGS EfficientLine trucks.
Volcano 2 Nov 2012
A prominent social business plan contest, the Global Social Venture Competition (GSVC), will be open to South African social entrepreneurs through outreach partners, the University of Cape Town's Graduate School of Business (GSB) in association with the Gordon Institute of Business Science (GIBS).
2 Nov 2012
For the first time in its party history, the Advertising Media Association of South Africa (AMASA) has celebrated a sell-out success of its annual event and its all thanks to members of the advertising, marketing and media community.
1 Nov 2012
As part of the continuous commitment towards breast cancer awareness, staff members at HDI Youth Marketeers joined the pink movement for Women's Month to promote the cause. The Pick n Pay Women's Walk is a series of nationwide 5km walks to raise funds to support free cancer screening and health advice in local communities.
HDI Youth Marketeers 31 Oct 2012
Between January 2010 and September 2012 poachers have butchered 1 120 rhinos in South Africa alone. Johannesburg-based communication ideas company, Stick, and their client, Rand Merchant Bank, felt so strongly about the plight of these wonderful creatures that together they agreed to get involved.
Stick Communications 29 Oct 2012
Engen continues its Driver Wellness Campaign, in partnership with the Trucking Wellness, in October, a fitting month for such an exercise, as it is Transport Month. Cape Town will see the campaign pursue its objective of raising awareness around health issues that have a direct impact on road safety.
25 Oct 2012
Pragma, in partnership with ERWAT and other social partners launched the Unite for our Future initiative on Friday, 26 October 2012 in Tembisa, Ekurhuleni.
25 Oct 2012
Trudon Corporate Social Investment (CSI) has unveiled a sponsorship of a digital innovation centre at Kwena Molapo High School. The school is the first such school of this nature to be equipped with a digital learning environment. Going forward, Trudon CSI will implement this model as and when it adopts other disadvantaged secondary schools.
Trudon 18 Oct 2012
The annual fundraiser for AMASA will take place on 25 October 2012 at Thatchers in Lonehill, Johannesburg. Styled as a Shebeen evening, the funds are raised to support the Annual Learnership Programme (ALP).
17 Oct 2012
The 4U Plett Rage Festival, taking place between 23 November and 8 December 2012, contributes to over 350 job opportunities and provides essential economic input to Plettenberg Bay, just before its busy tourist season in December and January. This year it adds in a CSI initiative, Rage 4 Good, which will benefit Bitou 10 Foundation.
17 Oct 2012
When a team of volunteers from BMi Research built a total of 102 bricks as part of their ongoing CSR Initiative with the Ubuhle Care and Development Centre in Bronkhorstspruit recently, it signalled fresh hope for an underprivileged 10-year old orphan living in the area.
BMi Research 16 Oct 2012
For many children in South Africa who are eager to learn, access to educational tools is unfortunately beyond their reach and many learners start the school year or term without so much as a pen. BIC understands the importance of education and is putting the power of the pen back into the hands of the youth, who are our future.
Zinto Activation Group 12 Oct 2012
In 2010, OFM decided to make a contribution on behalf all their clients towards a project that assists those in need. The budget they would have allocated towards buying a small gift for their clients at the end of the year, was instead used as a contribution to a children's feeding scheme, Feed My Starving Children.
OFM Radio 10 Oct 2012
On Sunday, 7 October 2012, I was one of 20 000 runners that traversed the substantial divide between Sandton and Alexandra as part of Nike's 'We Run Jozi' 10km race. Despite the impeccable organisation, challenging route and fantastic vibe, crossing the finish line left me feeling strangely empty.
Maja Rode 9 Oct 2012
The ABN Education Trust sponsors students from previously disadvantaged backgrounds into financial journalism programs at WITS and the University of Johannesburg. The Trust was founded in 2011, by the co-founder and vice chairman of CNBC Africa, Rakesh Wahi.
8 Oct 2012
The Puma 'Bring Me Back' programme, has launched in South Africa, run in cooperation with global recycling company I:CO to encourage recycling and reusability of sport lifestyle products among consumers.
8 Oct 2012