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VML Birdwatching at The Loeries | Episode 2: Katherine Madley on the state of retail

VML Birdwatching at The Loeries | Episode 1: Insights from the jury presidents

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Tanika Corneleus, digital campaign lead at midnight says automated marketing isn’t a set-and-forget solution – it needs the right data and metrics (Image supplied)

How automation can help marketers get better ROI from ad campaignsTanika Corneleus

The Lead Creative: "More creative freedom, less money"

The Lead Creative: "More creative freedom, less money"

Johanna McDowell, founder and CEO of IAS and partner for Scopen Africa, reports back from the AdForum Worldwide Summit. Social, she says, is rising in importance

EXCLUSIVE: Wrap up of AdForum Worldwide Summit from Johanna McDowell

One in five (21%) creatively awarded ideas are also awarded for effectiveness, says Warc’s Health of Creativity 2025 report based on Warc Rankings analysis. (Image supplied)

Warc: The correlation between creativity and effectiveness

Publicis Groupe Africa appoints Jonty Fisher as chief strategy and integration officer

Publicis Groupe Africa appoints Jonty Fisher as chief strategy and integration officerPublicis Groupe Africa

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Black Friday's digital waste: Are brands getting buried?Scott Reinders

Online gambling ads: Somebody has to say “enough”Sarah Britten

Paula Hulley, IAB South Africa connected commerce committee chair, explores the importance of integrating online and offline shopping to create seamless customer experiences and pave the way for a new era of retail (Image source: © 123rf )

How to integrate online and offline for a seamless customer experiencePaula Hulley

Turning strategy into action: How AfriGIS supports SA’s geospatial information management strategy?

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The Lead Creative: "More creative freedom, less money"

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Johanna McDowell, founder and CEO of IAS and partner for Scopen Africa, reports back from the AdForum Worldwide Summit. Social, she says, is rising in importance

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