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Branding opinion

Oscar, Oscar, Oscar... What have you done?

How quickly can this situation turn for anybody - absolutely anybody? How can it affect your business? How tenuous is the position of a small or medium-size business? You go to bed, and in the morning you wake up to news that your most important employee has been arrested for shooting somebody.
There is a bail application pending, and the victim is a high-profile model - forget for now about the profile of the alleged murderer.

Twitter is fired into action, and the speculating twitterati roll into "informed and expert" action. The country grinds to a halt as all and sundry want to know what is going to happen to the accused. His life is investigated by the tabloids, and everything about him is magnified and even distorted with hyperbole designed to sell more of their advertising space.

This is the situation in which Reeva Steenkamp's boyfriend finds himself, and the fallout is obvious. His business is starting to fail. How would yours stand up?

Read on... How will Oscar Pistorius affect your business?
    
 
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Richard Stevens
Richard Stevens
Oscar's business is built around his image which has been irrevocably tarnished. As such, it is fair to say that there is not future value in the Oscar Pistorious brand. Having said that, you need only look at Nike to realize that tragedies like this can be overcome. Given the potential for outright disaster, Nike have managed the fall of Tiger, Lance and Oscar relatively well. Although I can only speak from an anecdotal perspective, I am no less likely to buy Nike products now, than I was before all these incidents.
Posted on 1 Mar 2013 15:08

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