There is a bail application pending, and the victim is a high-profile model - forget for now about the profile of the alleged murderer.
Twitter is fired into action, and the speculating twitterati roll into "informed and expert" action. The country grinds to a halt as all and sundry want to know what is going to happen to the accused. His life is investigated by the tabloids, and everything about him is magnified and even distorted with hyperbole designed to sell more of their advertising space.
This is the situation in which Reeva Steenkamp's boyfriend finds himself, and the fallout is obvious. His business is starting to fail. How would yours stand up?
Read on... How will Oscar Pistorius affect your business?
