South Africa's TGI 2012 ICON Brand Survey, described as one of the largest of its kind in South Africa with about 15 000 consumers being surveyed, representing roughly 18 million adult South Africans, has awarded Savanna Premium Cider a Gold in the RTD Alcoholic Drinks category.
Nine industries are represented with 45 categories and 8000 brands included in the measurement, which is not only about brand awareness or about liking the brand but recognises that South Africans are committed to a specific brand and endorse this brand with regular consumption.
Global marketing manager for Savanna, Saramien Dekker says, "The team is thrilled about winning this award. It confirms the iconic status the brand holds with the South African public. Its premium cider is enjoyed in more than 40 countries worldwide and ranks in the top five ciders volume-wise."