The Oppikoppi festival - this year themed 'Odyssey', based on Greek legend - was an epic 20th birthday celebration and boasted a line-up of rock royalty both from South Africa and abroad.
Hosted at the central Wesley Dome on the festival grounds by the official beer sponsor of music festival, Windhoek Beer, each reveller had a beer and raised a birthday toast amidst a sea of green beach balls, spurred on by the MC, Catherine Grenfell.
Raise your glass
"It was an amazing moment. We looked down at the crowd and everyone raised their glasses to 20 years of Oppikoppi, a festival that has really made an indelible impact on the South African music scene. It's a wonderful festival and we're proud to support it," said Alan Roberts, Windhoek Marketing Manager at brandhouse.
MTV interviewed several artists on the Windhoek deck, with a majestic view over the festival grounds and rolling bushveld landscape. At the same deck, Windhoek displayed a rare Fender Blacktop Stratocaster up for grabs, signed by the top artists at Oppikoppi. Festivalgoer Toby Shmahn was the lucky winner of this rare guitar and received it on stage on Saturday night.
Generating social content
The festival was of grand proportions on various levels. A befitting 20,000 people attended the 20 year celebration, which is about 20 times the population of Northam, the Limpopo town that hosts Oppikoppi every year. It ultimately being about the music, the festival attracted 138 South African and 14 international bands that collectively performed a total of 152 hours of music at the festival. Over the three days of the festival, an estimated 73,000 units of beer were enjoyed at the festival. On a social media front, the festival generated 3200 tweets (and counting), about 240 Facebook posts (and counting) and 400 local and international media covered the event.
Windhoek rewarded fans with 5000 free limited edition hoodies, 2,000 beanies and filled hungry bellies with 1400 burgers on the Windhoek deck where fans could spend time enjoying the spectacular views over the surrounding landscape.
Festivalgoers could also play with augmented reality by searching for Windhoek's hidden giant beer can via the Oppikoppi augmented reality app.