Feedback

Trends news




Download the 2014 Biz Trends pdf! (2MB)

Subscribe to industry newsletters

Bizcommunity has over 400 industry contributors and we always welcome further contributions and contributors.
Advertise with us
Advertise & RatesMy Account
Company press officeList company
Recruitment packagesSubmit job ad
Download ratecard
Trends news

New men's glossy Business Class hits the road in January

7 Jan 2013 13:33
Times Media's new upmarket men's magazine will launch in March. Business Class will be a 60+ page glossy magazine delivered to 70,000 selected subscribers of The Sunday Times Business Times in LSM 9 & 10 areas.
"Business Class will be a high-quality leisure read that adds value for Business Times' high-income, sought-after subscribers, and an opportunity for advertisers to engage with them," says editor Charles Boffard.

"These readers are business decision makers who've arrived - 51% are in top/senior management, 47% earn over R60,000 per month - and who aren't currently reached in significant numbers by other magazines. They're very brand-aware, they want to know about fashion and style and the very latest technology, but they're not hipsters. They're interested in quality brands, in success and living the good life they've earned."

Boffard and the sales team, headed by Madeleine Stoltz, formerly advertising director of GQ and sales manager at CNBC, will start the year with a sales roadshow in Johannesburg, Cape Town and Durban. "We have a very strong proposition," Stoltz says. "With a defined demographic, we know who we're speaking to. Our circulation's already there. It will be the highest quality reach of any men's magazine - and it's guaranteed."

For more, contact Thando Pato one tel +27(0)11 280 5871, +27(0)72 232 5624 or email .
    
 
Paul Kerton
Hey Charles, great idea, wish you well. With your captive audience you should be able to fly if you pardon the terrible pun.
Posted on 8 Jan 2013 16:05
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.

News