Marketing & Media trends
Construction & Engineering trends
CSI & Sustainability trends
Energy & Mining trends
Logistics & Transport trends
Out-of-home trends for 2013
Every campaign will now have a digital component to it and in many cases it will lead the communications platform.
We will see many specialist media agencies partnering with specialist creative agencies offering through the line integrated communications solutions to clients.
The key challenge in 2013 for both agencies and media alike will be EFFECTIVE MEASUREMENT, which provides an accurate ROI measure across highly integrated campaigns.
'Mass-customisation' will continue to grow and move brands from appealing to all, to making the consumer feel that the brand is speaking directly to them.
Consumers will continue to have even more power to influence brand success, or failure, than ever before.
We will also see a continued increase in 'open-source' consumer participation that ultimately shapes and defines the behaviour of a brand, product or service.
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