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Good Housekeeping goes Afrikaans for South Africa
The editorial team and lineup are being kept under wraps for now.
"We are extremely excited about launching Good Housekeeping in South Africa, including an Afrikaans version," said Julia Raphaely, MD of Associated Magazines. "Our recent research has shown that there is still a significant gap in the market for an authentic women's magazine to help the modern woman manage her home, health, self and family efficiently in such a way that she has the time and freedom to realise her own projects and ambitions."
First published in the US in 1885, with the launch in South Africa, Good Housekeeping will now have 11 international editions worldwide, in seven different languages in total.
"Associated Magazines, with whom we already publish Cosmopolitan and O, The Oprah Magazine in South Africa, is a world-class partner and we're pleased to be bringing the venerable Good Housekeeping brand to a new audience of women looking for credible, time-tested advice and information that will help them run their busy lives," said Duncan Edwards, president and CEO, Hearst Magazines International.
The local edition, like its international counterparts, will bring women practical and inspiring content in the following areas: Good Housekeeping; Good Health; Good Food; Good Looks; Good Advice; Good Reads; Good Buzz; and The Goods (a "buy smart" guide).
"Good Housekeeping is underpinned by the Good Housekeeping Research Institute and the iconic Good Housekeeping Seal, practically bringing to life the 'tried, trusted and tested' philosophy, in print, across our digital platforms and through events," said Raphaely.
The two new titles will complement the existing titles in Associated Magazines' stable, which include Cosmopolitan, House and Leisure, Marie Claire and O, The Oprah Magazine.
For more:
Associated Magazines: www.assocmags.co.za
Hearst Magazines International: www.hearst.com/magazines/
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