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Maverick magazine is reborn - online

The man who built himself the reputation for being one of the country's most hard-hitting independent print publishers, Branko Brkic, has launched an online news magazine called The Daily Maverick -, which went live Friday morning, 30 October 2009.
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Brkic was editor and publisher of the widely acclaimed business magazine, Maverick, and media mag Empire which he closed down last year after disagreements with his corporate backers.

The Daily Maverick, he said, "is truly a unique online offering; we see value in putting reader in the centre of our universe. Our proposition to the reader is: trust with your time and we will bring the world to you.”

Good looks

Brkic said readers "will be the smartest people in room. Our readers will have a great and easy access to 50-70 news items a day, weighted perfectly according to importance, and [will], more than anything, enjoy the experience. Bringing quality, excitement, very good looks online."

The Daily Maverick will be "brimming with technology", yet, Brkic gives the assurance that it will never overwhelm the reader. The content varies from snippets of the Morning Wake Up Call, to 120-word snapshots that provide wide understanding of the world, all the way to magazine-quality articles in the main body, daily and the quality opinions.


"The Daily Maverick team is made up of senior editors and journalists, some of the best in the game. In our research, not a single one of our readers indicated they like the current, interruption-based advertising.

"We want to once and for all to solve the online advertising model as we believe that the current one simply doesn't work. We also believe that there's no need to annoy the reader to get the advertising message across.”

For more info, go to, follow Branko Brkic on Twitter at @BrankoBrkic and The Daily Maverick at @DailyMaverick.

Posted on 2 Nov 2009 10:04

About Chris Moerdyk

Apart from being a corporate marketing analyst, advisor and media commentator, Chris Moerdyk is a former chairman of Bizcommunity. He was head of strategic planning and public affairs for BMW South Africa and spent 16 years in the creative and client service departments of ad agencies, ending up as resident director of Lindsay Smithers-FCB in KwaZulu-Natal. Email Chris on and follow him on Twitter at @chrismoerdyk.
The surprisingly weak page design-
I was looking forward to this online publication as I adored the printed version. It had good looks. This website does not. Centered text? All in bold? Why don't online publications invest in information designers? It looks to me like much of the design (on this site and at least one other recently launched online publication) has not even been done by a designer at all. You wouldn't get a designer to write your content so why the other way around.
Posted on 2 Nov 2009 16:13