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Research analysis

August 2012 US mobile subscriber market share

7 Oct 2012 12:07
RESTON, US: comScore, Inc, a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the US mobile phone industry during the three month average period ending August 2012.
August 2012 US mobile subscriber market shareThe study surveyed more than 30,000 US mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.7% market share. Google Android led among smartphone platforms, accounting for 52.6% of smartphone subscribers, while Apple accounted for 34.3%.

OEM market share

For the three-month average period ending in August, 234 million Americans age 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.7% of US mobile subscribers, followed by LG with 18.2% share. Apple continued to inch closer to the #2 ranking with 17.1% of mobile subscribers (up 2.1 percentage points), followed by Motorola with 11.2% and HTC with 6.3%.

Top Mobile OEMs 3 Month Avg. Ending Aug. 2012 vs. 3 Month Avg. Ending May 2012 Total US Mobile Subscribers (Smartphone & Non-Smartphone Ages 13+ (Source: comScore MobiLens)
Share (%) of Mobile Subscribers
May-12 Aug-12 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Samsung 25.7% 25.7% 0.0
LG 19.1% 18.2% -0.9
Apple 15.0% 17.1% 2.1
Motorola 12.0% 11.2% -0.8
HTC 6.1% 6.3% 0.2


Smartphone platform market share

116.5 million people in the US owned smartphones during the three months ending in August, up 6% versus May. Google Android ranked as the top smartphone platform with 52.6% market share (up 1.7 percentage points), while Apple's share increased 2.4 percentage points to 34.3%. RIM ranked third with 8.3% share, followed by Microsoft (3.6%) and Symbian (0.7%).

Top Smartphone Platforms 3 Month Avg. Ending Aug. 2012 vs. 3 Month Avg. Ending May 2012 Total US Smartphone Subscribers Ages 13+ (Source: comScore MobiLens)
Share (%) of Smartphone Subscribers
May-12 Aug-12 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Google 50.9% 52.6% 1.7
Apple 31.9% 34.3% 2.4
RIM 11.4% 8.3% -3.1
Microsoft 4.0% 3.6% -0.4
Symbian 1.1% 0.7% -0.4


Mobile content usage

In August, 75.6% of US mobile subscribers used text messaging on their mobile device (up 0.8 percentage points). Downloaded applications were used by 53.4% of subscribers (up 2.3 percentage points), while browsers were used by 52% (up 2.2 percentage points). Accessing of social networking sites or blogs increased 1.6 percentage points to 38.3% of mobile subscribers. Game-playing was done by 34% of the mobile audience (up 0.5 percentage points), while 28.3% listened to music on their phones (up 1.3 percentage points).

Mobile Content Usage 3 Month Avg. Ending Aug. 2012 vs. 3 Month Avg. Ending May 2012 Total US Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+ (Source: comScore MobiLens)
Share (%) of Mobile Subscribers
May-12 Aug-12 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Sent text message to another phone 74.8% 75.6% 0.8
Used downloaded apps 51.1% 53.4% 2.3
Used browser 49.8% 52.0% 2.2
Accessed social networking site or blog 36.7% 38.3% 1.6
Played Games 33.5% 34.0% 0.5
Listened to music on mobile phone 27.0% 28.3% 1.3


SOURCE

comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and the preferred source of digital marketing intelligence.
Go to: http://www.comscore.com
    
 
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