M&M Global Awards winners

This year the awards broke all records by receiving over 340 awards entries, which is a 36% increase on last year. With over 800 guests on the night and the record-breaking entries, 2012 has been the biggest one to date.

Winners

The complete list of the M&M winners:

• The Media Excellence Award - Samsung
  
• The International Marketer of the Year Award - Keith Weed, Unilever
  
• Best Communications Strategy - MediaCom - NERF Blaster Office War
  
• Best Engagement Strategy - MediaCom - Ariel Fashion Shoot
  
• Best Use of Digital - Carat Global Management - ASOS Urban Tour
  
• The Effectiveness Award - OMD - Persil Abaya Mission Innovation Effect
  
• Best CSR Campaign - OMD - Sony FutureScapes CSR
  
• Best Targeted Campaign - OMD - SONY PSE Targeted
  
• Best Local Execution of a Global Brand - OMD - Russian Social Sensation: Persil Brilliance
  
• Best Luxury Marketing Campaign - Havas - Lady Million Blogger
  
• Best Nation & Destination Marketing Campaign
  
• Carat Global Management - Tourism Ireland - Titanic Stories
  
• Best International Launch Campaign - OMD - Sony Pictures - Smurfs
  
• Best Campaign Reaching Business and Political Decision Makers - UM - Statoil Energy Realities
  
• Best Contribution to a Campaign by a Media Owner - Yahoo! - The Dictator
  
• Best Use of Content - MediaCom - Deutsche Telekom "Mariah Carey Christmas Surprise"
  
• Campaign of the Year - MediaCom - NERF Blaster Office War
  
• Agency Network of the Year - OMD

For more, go to www.awards.mandmglobal.com.