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Creative Circle results for March 2014

29 Apr 2014

The Creative Circle Ad of the Month results for March 2014 have been announced.

The Creative Circle Ad of the Month results for March 2014 have been announced, and chairperson for the advertising judging panel that month, Xolisa Dyeshana - Joe Public comments: "Generally we were very underwhelmed by the Ad-Of-The-Month entry this month. Perhaps agencies are holding back their entries for Cannes, but whatever the reason is, we felt that, with the exception of Experiential and Radio, the work could've been a lot better."

Category	March 2014
Print	1. Independent Newspaper/Cape Times "Dalai Lama/Nkandla/Robben Island' - Lowe CT
	2. BMW/316i "Commissioner of Oaths" - Ireland Davenport
Radio	1. Famous Brands/Wimpy "Soccer Pitch Invader Breakfast" - FCB JHB
	2. Famous Brands/Steers "Wacky is Backy" - Joe Public
	3. Kulula/Full on Travel "Promise" - KingJames CT
Film	1. Distell/Oude Meester "Mastery in the Making" - 140 BBDO
	2. News24.com "Weather/Petrol/Riot" - Ogilvy & Mather CT
	3. Volkswagen/Polo Vivo "The Hit" - Ogilvy & Mather CT
Experiential	1. Unilever SA/Robertsons Spice Combinations "SkyDine" - Hardy Boys
	2. The Haven Night Shelter/Public Awareness "The Street Store" - M&C Saatchiabel
	3. Simba/Ghost Pops "Ghost Pops Hands" - Net#Work BBDO
Out of Home	Too few entries, held over to next month

March 2014 advertising judges
Xolisa Dyeshana, Joe Public (Chair)
Jessica Marques, Net#Work BBDO
Mukondeleli Ralushay, Drafttfcb
Tim Beckerling, HumanKind
Anthea Weber, Ireland Davenport
Carl Willoughby, Ogilvy
Liam Olding, Switch
Suhana Gordhan, Native
Francois Boshoff, Volcano

Category	March 2014 chair comments
Radio	This was a very entertaining category and the winner had us in stitches with a very heart-warming spot for Wimpy about an unlikely hero in the SA VS Brazil friendly that took place a few weeks back.
Print	This category was very thin, hence we didn't even give a third place. There is a lot more work that we need to do as an industry to uplift the standard of our print. But it's not all doom and gloom as our first place winner proved.
Film	What we liked about this category is that all the ads that were entered were ads that we had seen on Television recently, which tells us that clients are not only spending money on getting television work produced, but on making sure it's sufficiently flighted as well. The biggest criticism was that while the production value on many of the spots was of a very high quality, the same couldn't be said for the quality of the idea.
Experiential	This was quite a strong category, although it was felt that our first place winner could've had even more impact if it was done for normal people and not just food journos.

Congratulations to all concerned.

For more, go to www.creativecircle.co.za, www.adlip.co.za and ididthatad.com.