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Advertising news

Most liked local and global ads of 2013

As we approach the end of the year, we begin to reflect on the good, the bad and the ugly, and we look into how we can improve in the new year. With regards to advertising, Millward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials as chosen by the most important critic, they believe, the consumer.

Image: Free Digital Photos
According to Millward Brown, these are the ads that have been rated as the 'most liked' by the South African audience for Q3 of 2013:
RANKAdCreative Agency
1Vodacom - BabyIreland Davenport
2Nedbank - Savvy Life (Eugene 'want it')Joe Public
3Capitec Bank - Paperless BankingNinety9cents
4Nedbank - Savvy Approve It (Eugene online banking)Joe Public
5Wimpy - Puppet (not available online yet)Draftfcb
6Huggies Gold - Girls and BoysOgilvy & Mather Johannesburg
7MTN - RicardoMetropolitanRepublic
8King Pie - Mini PieRed Rocket
9KFC - AM BreakfastOgilvy & Mather Johannesburg
10Nandos - Fire It UpBlack River

According to Tim Nudd of Adweek, it was a year for thinking big and spreading the wealth. Advertisers continued to move well beyond the 30-, 60- and even 90-second spot in 2013, with two of the top 10 ads this year stretching beyond three minutes. That's an eternity in internet time, yet they were watched, loved and shared worldwide.

Here is the top 10 global ads for 2013, according to Adweek:

1Dove - Real Beauty SketchesOgilvy & Mather, Brazil
2RAM - FarmerThe Richards Group, Dallas
3Guinness - BasketballBBDO, New York
4Geico Insurance - Hump DayThe Martin Agency, Richmond, Va
5Dick's Sporting Goods - Every PitchAnomaly, New York
6Nike - PossibilitiesWieden + Kennedy, Portland, Ore
7Volvo Trucks - The Epic SplitForsman & Bodenfors, Sweden
8Robinsons Drinks - PalsBBH, London
9Chipotle - The ScarecrowCAA Marketing, Los Angeles
10Kmart - Ship My PantsDraftfcb, Chicago


About Evan-Lee Courie

Evan-Lee Courie is Group Editor and Social Media Manager at Bizcommunity.com, as well as a Biz Lifestyle contributor. Follow him on Twitter at @evan1985
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