Cannes Lion

#CannesLions2016: Design Lions winners!

The 2016 Cannes Design Lions award ceremony resulted in 104 awards in total, with a Bronze Lion coming home to South Africa!

The Grand Prix went to Dentsu Inc Tokyo for their 'Life is Electric' work for client Panasonic, in the Brand Collateral category, chosen for its creative bravery.

“This special work embraces the paradox of integrating traditional values with technology. It shows that when used with agility, technology becomes a creative springboard that brings new meaning to design and pushes its boundaries further,” said Jury President, Tristan Macherel, ECD at Landor.

Native VML's 'I am Muslim' work for PASSOP is bringing home a Bronze Lion in the Poster category. This work also won a Gold Lion in the Print & Publishing Cannes Lions award ceremony.

View the full table of winning work below:

All the 2016 Design Lions winners


TitleClientProductEntrant CompanyCountryPrize
A01 (Creation of a new Brand Identity: Consumer / Corporate)
ORIGINALSMcDONALD'SFAST FOODTBWA\PARIS FRANCEBronze Lion
20/8020/80CATERINGLANDOR ParisFRANCESilver Lion
A02 (Creation of a new Brand Identity: Non-profit)
EDUCATE AGAINST HATEHM GOVERNMENTEDUCATE AGAINST HATEBREAKTHROUGH LondonUNITED KINGDOMBronze Lion
A03 (Rebrand / Refresh of an existing brand: Consumer / Corporate)
MULLENLOWE GROUP REBRANDMULLENLOWE GROUPMULLENLOWE GROUPMULLENLOWE BostonUSABronze Lion
ITV2 IDENTSITVITV2ITV CREATIVE LondonUNITED KINGDOMBronze Lion
SHIFTING PERSPECTIVESSYDNEY OPERA HOUSESCULPTURAL TYPOGRAPHY INTERBRAND AUSTRALIA SydneyAUSTRALIABronze Lion
B01 (Posters)
OPEN UP YOUR IMAGINATIONMUSASHINO ART UNIVERSITYOPEN CAMPUSHAKUHODO TokyoJAPANBronze Lion
THE REFUGEE COLLECTIONREFUGEES INTERNATIONAL JAPANNPOOGILVY & MATHER JAPAN TokyoJAPANBronze Lion
SURGEON TRYOUTSKURASHIKI CENTRAL HOSPITALRECRUITMENTTBWA\HAKUHODO TokyoJAPANGold Lion
I AM MUSLIMPASSOPTBANATIVE VMLSOUTH AFRICABronze Lion
MAPSVOLKSWAGEN DO BRASILTOAUREG WITH 4-ZONE TEMPERATURE CONTROLALMAPBBDO São PauloBRAZILBronze Lion
PLEATS PLEASE ISSEY MIYAKE ANIMALS POSTER SERIESISSEY MIYAKEPLEATS PLEASE ISSEY MIYAKETAKU SATOH DESIGN OFFICE TokyoJAPANSilver Lion
500 YEARS OF STORIESTATEBP DISPLAYS AT TATE BRITAINGREY LONDON UNITED KINGDOMSilver Lion
ART WITH WATSONIBMIBM WATSONOGILVY & MATHER New YorkUSAGold Lion
BOEING FLYPAPERBOEINGAEROSPACEFCB CHICAGO USABronze Lion
B02 (Promotional Item Design)
SLIDE AMAZING IN MOTIONLEXUS INTERNATIONALLEXUSCHI & PARTNERS LondonUNITED KINGDOMSilver Lion
ARTQUARIUMPAPAWIN CO.HI-JET INKJET PAPEROGILVY & MATHER BangkokTHAILANDBronze Lion
AGEING WINE BOTTLES Weingut KnipserWINEKOLLE REBBE HamburgGERMANYBronze Lion
KOBE'S RULES BOOKESPNINSTITUTIONALAFRICA São PauloBRAZILBronze Lion
B04 (Publications & Editorial Design )
THE DANCING LETTERSMAHARASHTRA DYSLEXIA ASSOCIATIONMAHARASHTRA DYSLEXIA ASSOCIATIONMcCANN WORLDGROUP INDIA MumbaiINDIASilver Lion
B07 (Brand Collateral)
20/8020/80CATERINGLANDOR ParisFRANCEBronze Lion
LIFE IS ELECTRICPANASONICPANASONICDENTSU INC TokyoJAPANGrand Prix
B08 (Books)
MAGIC WORDS - THE BOOKHPHPALMAPBBDO São PauloBRAZILBronze Lion
THE DANCING LETTERSMAHARASHTRA DYSLEXIA ASSOCIATIONMAHARASHTRA DYSLEXIA ASSOCIATIONMcCANN WORLDGROUP INDIA MumbaiINDIABronze Lion
B10 (Invitations and Greeting Cards)
500 YEARS OF STORIESTATEBP DISPLAYS AT TATE BRITAINGREY LONDON UNITED KINGDOMBronze Lion
C01 (Website Design)
WHO WE ARE IS WHAT WE LEAVE BEHIND: THE SUBARU ENVIRONMENTAL WEBSITESUBARU OF AMERICASUBARUCARMICHAEL LYNCH MinneapolisUSABronze Lion
ALIVE MEMORYGOOGLE RUSSIAGOOGLEFRIENDS MoscowRUSSIABronze Lion
BECAUSE RECOLLECTIONBECAUSE MUSICBECAUSE MUSIC84.PARIS FRANCESilver Lion
LIFE IS ELECTRICPANASONICPANASONICDENTSU INC TokyoJAPANBronze Lion
PRINTED BY SOMERSETPRINTED BY SOMERSETPRINTED BY SOMERSETLEO BURNETT TORONTO CANADASilver Lion
C04 (Data Visualisation )
THE NEXT REMBRANDTINGINGJ. WALTER THOMPSON AMSTERDAM THE NETHERLANDSSilver Lion
C05 (Apps)
BLOOD BANKINGINDIAN RED CROSS SOCIETYRED CROSS BLOOD BANKJ. WALTER THOMPSON MumbaiINDIASilver Lion
C06 (Digital Installations & Events)
DELQAMICROSOFTMICROSOFT KINECTLISTEN New YorkUSASilver Lion
QUANTUM OF PEACEWARSAW RISING MUSEUMWARSAW RISING MUSEUMPANGENERATOR WarsawPOLANDGold Lion
THE LADY GAGA + INTEL PERFORMANCEINTELINTEL TECHNOLOGYINTEL Santa ClaraUSAGold Lion
THE FIELD TRIP TO MARSLOCKHEED MARTINGENERATION BEYONDMcCANN NEW YORK USAGold Lion
C07 (UX Interface & User Journey )
THE IMPOSSIBLE GAMESNCFSNCF ENGINEER CHALLENGETBWA\PARIS FRANCESilver Lion
BOB DYLAN: STUDIO A REVISITEDLEGACY RECORDINGS / SONY MUSICBOB DYLAN THE CUTTING EDGE ALBUMHAVAS WORLDWIDE NEW YORK USASilver Lion
SAMSUNG BLIND CAPSAMSUNG ESPAÑAGALAXY S7, GEAR S2, SAMSUNG INSTITUTIONALCHEIL SPAIN MadridSPAINBronze Lion
C08 (Social Engagement )
#OPTOUTSIDEREIREIVENABLES BELL & PARTNERS San FranciscoUSASilver Lion
C09 (Other Digital Design Solutions )
TYPEVOICETHE WEBBY AWARDSAWARDSOGILVYONE NEW YORK USASilver Lion
D01 (Retail - Permanent Environment & Experience Design)
THE GOOD NOTEBOU KHALIL SUPERMARCHÉTHE GOOD NOTEJ. WALTER THOMPSON BEIRUT LEBANONSilver Lion
D02 (Retail - Temporary and Pop-Up Environment & Experience Design)
BEHIND THE LEATHERPEOPLE FOR THE ETHICAL TREATMENT OF ANIMALSPETA ASIAOGILVY & MATHER BangkokTHAILANDGold Lion
D03 (Point of Sale, Consumer Touchpoints & Instore Collateral )
MA PLACE EST DANS LA SALLEPRODISSENTERTAINMENTFRED & FARID PARIS FRANCEGold Lion
D04 (Spatial Brand Installation & Experience)
DELQAMICROSOFTMICROSOFT KINECTLISTEN New YorkUSASilver Lion
MT EXPO 2015KAMOI KAKOSHI CO.MASKING TAPEIYAMADESIGN Tokyo JAPANGold Lion Campaign
MT EX YOKOHAMAKAMOI KAKOSHI CO.MASKING TAPEIYAMADESIGN Tokyo JAPANGold Lion Campaign
MT EX 3331KAMOI KAKOSHI CO.MASKING TAPEIYAMADESIGN Tokyo JAPANGold Lion Campaign
VAN GOGH BNBART INSTITUTE OF CHICAGOVAN GOGH "BEDROOMS" EXHIBITLEO BURNETT CHICAGO USAGold Lion
MUSEUM OF FEELINGSSC JOHNSONGLADEOGILVY & MATHER ChicagoUSABronze Lion
ACTUAL REALITYJAGUAR LAND ROVER NEW ZEALANDJAGUAR F-TYPEY&R NZ AucklandNEW ZEALANDBronze Lion
D05 (Sculptural Brand Installation & Experience)
#SMARTEFFECTMERCEDES-BENZ PORTUGALSMART FORTWOBBDO PORTUGAL LisbonPORTUGALBronze Lion
REINCARNATIONJ.WALTER THOMPSON3SÃO PAULO CITY HALLJ. WALTER THOMPSON BRAZIL São PauloBRAZILBronze Lion
HIGHWAY ROBBERYVOLVO CAR USA2016 VOLVO XC90 T8GREY NEW YORK USABronze Lion
D06 (Live Events)
THE FIELD TRIP TO MARSLOCKHEED MARTINGENERATION BEYONDMcCANN NEW YORK USASilver Lion
ACTUAL REALITYJAGUAR LAND ROVER NEW ZEALANDJAGUAR F-TYPEY&R NZ AucklandNEW ZEALANDSilver Lion
D07 (Non-commercial Exhibitions & Experiences)
BEHIND THE LEATHERPEOPLE FOR THE ETHICAL TREATMENT OF ANIMALSPETA ASIAOGILVY & MATHER BangkokTHAILANDGold Lion
SMS LAST WORDSGLOBAL ROAD SAFETY PARTENERSHIPGLOBAL ROAD SAFETYHAVAS WORLDWIDE SHANGHAI CHINABronze Lion
D08 (Trade Stands)
MERCEDES-BENZ AT THE IAA 2015DAIMLERMERCEDES-BENZ CARSATELIER MARKGRAPH FrankfurtGERMANYSilver Lion
D09 (Omnichannel Experience )
MUSEUM OF FEELINGSSC JOHNSONGLADEOGILVY & MATHER ChicagoUSASilver Lion
D10 (Wayfinding & Signage)
NARITA INTERNATIONAL AIRPORT TERMINAL 3NARITA INTERNATIONAL AIRPORT CORPORATIONNARITA INTERNATIONAL AIRPORT TERMINAL 3PARTY TokyoJAPANGold Lion
E01 (Comprehensive Range )
ORIGINALSMcDONALD'SFAST FOODTBWA\PARIS FRANCEGold Lion
E04 (Alcoholic Drinks)
JAPANESE SAKE KOIIMAYOTSUKASA SAKE BREWERY CO. JAPANESE SAKE KOIBULLET TokyoJAPANBronze Lion
NOAMNOAMNOAM BAVARIAN LAGERACNE ADVERTISING StockholmSWEDENBronze Lion
JÄGERMEISTER COOLPACKMAST-JÄGERMEISTERJÄGERMEISTERCHEIL GERMANY Schwalbach GERMANYSilver Lion
AGEING WINE BOTTLESWEINGUT KNIPSERWINEKOLLE REBBE HamburgGERMANYBronze Lion
E05 (Healthcare & Pharmacy)
BRAILLE BRICKSDORINA NOWILL FOUNDATIONINSTITUTIONALLEW'LARA\TBWA São PauloBRAZILSilver Lion
E11 (Special Editions & Promotional Packaging)
NAMELESS PAINTSKOKUYOSTATIONERYDENTSU INC TokyoJAPANSilver Lion
LIFE IS ELECTRICPANASONICPANASONICDENTSU INC TokyoJAPANSilver Lion
TOX Heavy Weight PackagingTOXTOXKOLLE REBBE HamburgGERMANYBronze Lion
AGEING WINE BOTTLESWEINGUT KNIPSERWINEKOLLE REBBE HamburgGERMANYBronze Lion
E12 (Other Packaging)
THE LIVE FISH PACKMILAFROZEN FOODY&R WARSAW POLANDBronze Lion
F02 (Logo Design: International Companies & Brands)
STRIKETHROUGHADIDASADIDASJOHANNES LEONARDO New YorkUSABronze Lion
F04 (Typography: Print & Editorial)
KOBE'S RULES BOOKESPNINSTITUTIONALAFRICA São PauloBRAZILBronze Lion
F05 (Typography: Brand, Corporate & other Communication Design )
SHIFTING PERSPECTIVESSYDNEY OPERA HOUSESCULPTURAL TYPOGRAPHY INTERBRAND AUSTRALIA SydneyAUSTRALIAGold Lion
DOWNTOWN FONTSAL ISMAELIA FOR REAL ESTATE INVESTMENTDOWNTOWN FONTSJ. WALTER THOMPSON CAIRO EGYPTSilver Lion
F07 (Typography: Digital)
TYPEVOICETHE WEBBY AWARDSAWARDSOGILVYONE NEW YORK USASilver Lion
F08 (Illustration: Poster)
BREAKING A FATAL PATTERNQATAR ISLAMIC BANKPUBLIC SAFETY AWARENESSMEMAC OGILVY & MATHER DohaQATARBronze Lion
LIFE IS ELECTRICPANASONICPANASONICDENTSU INC TokyoJAPANSilver Lion
F09 (Illustration: Print & Editorial)
DARK LONDONLANDORBRAND CONSULTANCY & DESIGNLANDOR LondonUNITED KINGDOMBronze Lion
TRANSGENDERTHE SAMARITANS1Y&R SHANGHAI CHINABronze Lion
F10 (Illustration: Other Communication Design )
FALTER/INFERNOFALTER NEWSPAPERNEWSPAPERJUNG von MATT HamburgGERMANYSilver Lion
LIFE IS ELECTRICPANASONICPANASONICDENTSU INC TokyoJAPANSilver Lion
F11 (Illustration: Packaging)
CEMENT FOR COLLECTORSARGOS CEMENTSCEMENT PACKAGESTBWA\COLOMBIA BogotaCOLOMBIABronze Lion
LIFE IS ELECTRICPANASONICPANASONICDENTSU INC TokyoJAPANSilver Lion
F12 (Illustration: Digital )
FALTER/INFERNOFALTER NEWSPAPERNEWSPAPERJUNG von MATT HamburgGERMANYGold Lion
F13 (Illustration: Brand Environment & Experience Design)
ARTQUARIUMPAPAWIN CO.HI-JET INKJET PAPEROGILVY & MATHER BangkokTHAILANDGold Lion
F14 (Sound Design)
PIANO OF UNIFICATIONMINISTRY OF UNIFICATIONMINISTRY OF UNIFICATIONCHEIL WORLDWIDE SeoulSOUTH KOREABronze Lion
DELQAMICROSOFTMICROSOFT KINECTLISTEN New YorkUSAGold Lion
BOB DYLAN: STUDIO A REVISITEDLEGACY RECORDINGS / SONY MUSICBOB DYLAN THE CUTTING EDGE ALBUMHAVAS WORLDWIDE NEW YORK USASilver Lion
F15 (Motion Graphics Design & Animation )
THE WORLD OF AUTISMAUTISM SPEAKSAUTISM SPEAKSBBDO New YorkUSABronze Lion
PAPERAMERICAN HONDA MOTOR CO.HONDARPA Santa Monica USAGold Lion
FALTER/INFERNOFALTER NEWSPAPERNEWSPAPERJUNG von MATT HamburgGERMANYSilver Lion
NEW YEAR'S EVEMASTERCARDMASTERCARDMcCANN XBC New YorkUSABronze Lion
A DIFFERENT PARISAIRBNBAIRBNBTBWA\SINGAPORE SINGAPORESilver Lion
F16 (Video / Moving Images)
A KIND DRONEENIGMOBUYMADENTSU INC TokyoJAPANSilver Lion
OUT THERECANADA GOOSEOUTDOOR APPARELCAA MARKETING LOS ANGELESUSAGold Lion
THE FAINTEST CLASPABCBRANDMARCEL SYDNEY Walsh BayAUSTRALIABronze Lion
F17 (Photography / Curation of Images)
WORLD TABLE TENNIS CHAMPIONSHIPS 2015TV TOKYO CORPORATIONWORLD TABLE TENNIS CHAMPIONSHIPSDENTSU INC TokyoJAPANGold Lion
ICONIC MOMENTSPEPSICO DEUTSCHLANDPEPSI LIGHTBBDO GROUP GERMANY DusseldorfGERMANYSilver Lion
URBANITELACOSTELACOSTEBETC ParisFRANCEBronze Lion
BE SEENTHE CARTELSPRING SUMMER 2016Y&R DUBAI UNITED ARAB EMIRATESSilver Lion
F18 (Copywriting )
MAGIC WORDS - THE BOOKHPHPALMAPBBDO São PauloBRAZILBronze Lion
THE SCIMITAR'S ARC, ARTBREAKSABCBRANDMARCEL SYDNEY Walsh BayAUSTRALIABronze Lion Campaign
THE FAINTEST CLASPABCBRANDMARCEL SYDNEY Walsh BayAUSTRALIABronze Lion Campaign
SELFIE (500 YEARS OF STORIES)TATETATE BRITAINGREY LONDON UNITED KINGDOMGold Lion Campaign
GRIEF (500 YEARS OF STORIES)TATETATE BRITAINGREY LONDON UNITED KINGDOMGold Lion Campaign
BED (500 YEARS OF STORIES)TATETATE BRITAINGREY LONDON UNITED KINGDOMGold Lion Campaign
SIMPLE VALUEARGOSSIMPLE VALUE RANGE BY ARGOSTHE PARTNERS LondonUNITED KINGDOMSilver Lion
WAR (500 YEARS OF STORIES)TATETATE BRITAINGREY LONDON UNITED KINGDOMGold Lion Campaign
GAY (500 YEARS OF STORIES)TATETATE BRITAINGREY LONDON UNITED KINGDOMGold Lion Campaign


Click here for a reminder of the Cannes Lions 2016 Design Lions shortlist in full.
 
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