Cannes Lions 2018

#CannesLions2017: Design Lions winners!

The 64th annual Cannes Lions Festival of Creativity hosted the Design Lions award ceremony on 21 June 2017, with three SA-associated campaigns bringing home Bronze Lions.
The Design Lions celebrate visual craftsmanship. Entries need to demonstrate how design has been used to define a brand or communicate its key messages. It's all about work where a unique visual identity leads to consumer recognition or understanding.

#CannesLions2017: Design shortlist

The Cannes Lions Design shortlist has been released, with five SA campaigns making the cut...

21 Jun 2017


Bronze Lions were awarded for the following SA work:
  • TBWA/Hunt/Lascaris JHB for Goodbye Malaria’s Beautiful Pathogens (Illustration: Packaging)
  • OpenCo JHB for Soweto Gold 76 Marked by Bravery (Special Editions & Promotional Packaging)
  • GRID WORLDWIDE JHB was also mentioned with TBWA/Chiat/Day LA for TBWA Identity Refresh



The Grand Prix then went to AP Thailand and CJ Worx Bangkok for AP Public Company Ltd’s Property Development work, ‘The Unusual Football Field’. The work was hailed for transforming small spaces into fun public ones.



View the full table of winning work below:

Design Lions Winners


EntrantTitleClientProductAward
AP THAILAND, Bangkok / CJ WORX, BangkokTHE UNUSUAL FOOTBALL FIELDAP (THAILAND) PUBLIC COMPANY LIMITED.PROPERTY DEVELOPMENTGrand Prix
OGILVY NEW YORKTHE REFUGEE NATIONAMNESTY INTERNATIONALAWARNESS AROUND THE REFUGEE CAUSEGold Lion
DDB GROUP GERMANY, BerlinWORDS OF WELCOMEVEREIN FÜR BERLINER STADTMISSIONTAPE ROLLGold Lion
VML, Kansas CityWELCOME TO MY NEIGHBORHOODYOUTH AMBASSADORSNON-PROFIT ORGANIZATIONGold Lion
LEO BURNETT TORONTOIKEA: COOK THIS PAGEIKEA CANADAIKEA CANADAGold Lion
PEREIRA & O'DELL, San FranciscoWRITING OUR RIGHTS: THE EMPOWERMENT WORKBOOKIGNITEIGNITEGold Lion
CLEMENGER BBDO MELBOURNEMEET GRAHAMTRANSPORT ACCIDENT COMMISSION VICTORIATRANSPORT ACCIDENT COMMISSION VICTORIAGold Lion
Y&R DUBAIONE BOOK FOR PEACEINTERRELIGIOUS COUNCIL OF BOSNIA AND HERZEGOVINAINTERRELIGIOUS COUNCIL OF BOSNIA AND HERZEGOVINAGold Lion
LEO BURNETT MELBOURNEREWORDHEADSPACEREWORDGold Lion
HEIMAT, BerlinART BEATS HATELEGACY BERLINNONEGold Lion
BBH, SingaporeUNLIMITED STADIUMNIKENIKE LUNAR EPICGold Lion
SNAP, Los AngelesSPECTACLESSNAP, INC.SPECTACLESGold Lion
CLEMENGER BBDO MELBOURNEMEET GRAHAMTRANSPORT ACCIDENT COMMISSION VICTORIATRANSPORT ACCIDENT COMMISSION VICTORIAGold Lion
McCANN NEW YORKFEARLESS GIRLSTATE STREET GLOBAL ADVISORSSHE ETFGold Lion
IART, Basel / CHRIST & GANTENBEIN, BaselLIGHT FRIEZECONSTRUCTION AND TRANSPORT DEPARTMENT OF THE CANTON OF BASEL-STADTNEW BUILDING FOR THE KUNSTMUSEUM BASELGold Lion
OGILVY NEW YORKTHE REFUGEE NATIONAMNESTY INTERNATIONALAWARNESS AROUND THE REFUGEE CAUSEGold Lion
MANVSMACHINE, London / NIKE, HilversumNIKE AIR MAX '17 — THE ART OF NEGATIVE SPACENIKE EUROPENIKE AIR MAX 2017Gold Lion
OGILVY & MATHER, ChicagoTHE ONE MOMENTMORTON SALTMORTON SALTGold Lion
TUTKOVBUDKOV, VolgogradOK GO — UPSIDE DOWN & INSIDE OUTS7 AIRLINESS7 AIRLINESGold Lion
OGILVY NEW YORKTHE REFUGEE NATIONAMNESTY INTERNATIONALAWARNESS AROUND THE REFUGEE CAUSEGold Lion
McCANN NEW YORKFEARLESS GIRLSTATE STREET GLOBAL ADVISORSSHE ETFGold Lion
SID LEE, TorontoFUEL TRANSPORTFUEL TRANSPORTLOGISTICSSilver Lion
IMPACT BBDO, DubaiMAKING SENSE OF DYSLEXIASYDLEXIADYSLEXIA CORRECTING FACILITYSilver Lion
SAATCHI & SAATCHI, SingaporeBURNTBIRDLIFE INTERNATIONALBIRD HABITAT PROTECTIONSilver Lion
OGILVY & MATHER MUMBAISAVLON HEALTHY HANDS CHALK STICKSITC SAVLONSAVLON HEALTHY HANDS CHALK STICKSSilver Lion
FCB CHICAGOTEDDY GUNILLINOIS COUNCIL AGAINST HANDGUN VIOLENCEANTI-GUN VIOLENCE EDUCATION, AWARENESS AND LOBBYING IN ILLINOISSilver Lion
FCB BRASIL, São PauloTHE CORRUPTION CONVERTERESTADÃO NEWSPAPERINSTITUTIONALSilver Lion
R/GA SAN FRANCISCOBOTBOTREPLY.AIBOTBOTSilver Lion
FCB BRASIL, São PauloTHE CORRUPTION CONVERTERESTADÃO NEWSPAPERINSTITUTIONALSilver Lion
TBWA\PARIS, Paris / DAN PARIS, Boulogne-BillancourtTHE MAGIC WALLPAPERCASTORAMASTORE TOOLSSilver Lion
HUGE, New YorkNOTIFICA: THE APP YOU'LL BE GLAD YOU DON'T NEEDUNITED WE DREAMNOTIFICA ALERT SERVICE APPSilver Lion
TBWA\PARIS, Paris / DAN PARIS, Boulogne-BillancourtTHE MAGIC WALLPAPERCASTORAMASTORE TOOLSSilver Lion
LEO BURNETT MELBOURNEREWORDHEADSPACEREWORDSilver Lion
GREY BRAZIL, São PauloTHE COLOUR OF CORRUPTIONRECLAME AQUIVIGIE AQUISilver Lion
BBH, SingaporeUNLIMITED STADIUMNIKENIKE LUNAR EPICSilver Lion
ELASTIQUE, CologneTHREEBOTS - THE WORLD OF MITSUBISHI ELECTRICMITSUBISHI ELECTRIC EUROPE B.V.MITSUBISHI ELECTRIC INDUSTRIAL AUTOMATION & SEMICONDUTOR SOLUTIONS: 3 INDUSTRIAL ROBOTS, SERVO MOTION DRIVE + AMPLIFIER, LOW VOLTAGE SWITCHGEAR, IQ-R-MODULAR PLC, IQ-F COMPACT PLC, 7TH GENERATION NX-TYPE IGBT, FREQUENCY INVERTER, TFT SCREENSilver Lion
FCB CHICAGOTEDDY GUNILLINOIS COUNCIL AGAINST HANDGUN VIOLENCEANTI-GUN VIOLENCE EDUCATION, AWARENESS AND LOBBYING IN ILLINOISSilver Lion
McCANN TOKYOAMAZON FASHION WEEK TOKYO 2017 S/S OPENING ACTAMAZON JAPAN G.K.AMAZON FASHIONSilver Lion
CLEMENGER BBDO | TOUCHCAST, WellingtonTHE CONSCIOUS CROSSINGKIWIRAILKIWIRAILSilver Lion
LG2 TORONTOGIVE-A-CARERETHINK BREAST CANCERRETHINK BREAST CANCERSilver Lion
V, Minsk / CRAZYSERVICE, MinskCS LIGHT BULBSCRAZYSERVICELIGHT BULBSSilver Lion
TAPROOT DENTSU, MumbaiADIDAS ODDSADIDASADIDAS SHOESilver Lion
DEMNER, MERLICEK & BERGMANN, ViennaSIGNED BY BEESA. DARBO AGDARBO AUSTRIAN BEEKEEPER'S HONEYSilver Lion
KBS, TorontoINNOCENCE CANADA LOGOINNOCENCE CANADATBDSilver Lion
OGILVY NEW YORKTYPE WITH PRIDENEWFEST & NYC PRIDE'GILBERT' FONTSilver Lion
VML, Kansas CityWELCOME TO MY NEIGHBORHOODYOUTH AMBASSADORSNON-PROFIT ORGANIZATIONSilver Lion
JEKYLL AND HYDE, St. PetersburgSO FRESH, THAT IS STILL WILDOCEAN TRADING COMPANY-PSEAFOODSilver Lion
HEREZIE, ParisSOUNDS OF TRAUMADAVID LYNCH FOUNDATIONDAVID LYNCH FOUNDATIONSilver Lion
TBWA\CHIAT\DAY, Los AngelesG ACTIVE | GATORADEGATORADEG ACTIVESilver Lion
ELASTIC, Santa MonicaWESTWORLDHBOWESTWORLDSilver Lion
DENTSU INC., TokyoTHE STUDY OF HUMAN BEINGDENTSU ADVERTISING AWARDS SELECTION COUNCILDENTSU ADVERTISING AWARDS 2016Silver Lion
DDB NEW YORK100 THINGSGUN BY GUNCROWDFUNDED GUN BUYBACK NON PROFITSilver Lion
SERVICEPLAN, München / DOT INCORPORATION, Seoul / SERVICEPLAN KOREA, SeoulDOT. THE FIRST BRAILLE SMARTWATCHDOTDOTSilver Lion
FCB CHICAGOTEDDY GUNILLINOIS COUNCIL AGAINST HANDGUN VIOLENCEANTI-GUN VIOLENCE EDUCATION, AWARENESS AND LOBBYING IN ILLINOISSilver Lion
THE PARTNERS, LondonTHE BUTCHER THE BAKERTHE BUTCHER THE BAKERA BUTCHERY-BAKERY BUSINESSBronze Lion
UNIFORM DESIGN, OsloIDENTITY - UNIVERSITY OF BERGEN, FACULTY OF FINE ART, MUSIC AND DESIGNUNIVERSITY OF BERGEN, FACULTY OF FINE ART, MUSIC AND DESIGNUNIVERSITYBronze Lion
ONE TWENTY THREE WEST, VancouverVANCOUVER MURAL FESTIVAL IDENTITYVANCOUVER MURAL FESTIVALVANCOUVER MURAL FESTIVALBronze Lion
SAATCHI & SAATCHI, LondonMAGENTA UNLEASHEDDEUTSCHE TELEKOM DEUTSCHE TELEKOM Bronze Lion
JUNIPER PARK\TBWA, TorontoMILLER LITEMILLER COORSMILLER BEERBronze Lion
TBWA\CHIAT\DAY, Los Angeles / GRID WORLDWIDE, JohannesburgTBWA\ IDENTITY REFRESHTBWA\TBWA\ WORLDWIDEBronze Lion
HAKUHODO INC., TokyoTHE WASHI LINGERIE POSTERRC CORP. FRANCE- JAPONRICCABronze Lion
DENTSU INC., TokyoTHE STUDY OF HUMAN BEINGDENTSU ADVERTISING AWARDS SELECTION COUNCILDENTSU ADVERTISING AWARDS 2016Bronze Lion
DDB DUBAIFINDING HERUN WOMEN - EGYPTUN WOMENBronze Lion
NBS, Rio De JaneiroFAVELAGRAFIAAPPLEIPHONEBronze Lion
GREY GERMANY, DüsseldorfOPEN YOUR EYES TERRE DES FEMMESFGM Bronze Lion
OGILVY, BangkokBUILD THE FUTURE_1DKSH (THAILAND) LTD.LEGOBronze Lion Campaign
OGILVY, BangkokBUILD THE FUTURE_2DKSH (THAILAND) LTD.LEGOBronze Lion Campaign
LOVED, HamburgALI COLA. THE COLA IN SKIN COLORS.ALI GETRÄNKE UG / HMB GMBH & CO. KGALI COLABronze Lion
THESE DAYS - WUNDERMAN, AntwerpCOINS OF HOPECHILD FOCUSPUBLIC SERVICE - BELGIAN CENTER FOR MISSING AND SEXUALLY EXPLOITED CHILDRENBronze Lion
LEO BURNETT INDIA, MumbaiROADS THAT HONKHPCLHP LUBRICANTSBronze Lion
OGILVY & MATHER HONG KONG / BRAND UNION, Hong KongTHE REDACTIVISTSAMNESTY INTERNATIONAL HONG KONGAMNESTY INTERNATIONAL HONG KONGBronze Lion
SID LEE, TorontoFUEL TRANSPORTFUEL TRANSPORTLOGISTICSBronze Lion
GEOMETRY GLOBAL, London / GEOMETRY GLOBAL COLOMBIA, BogotáPOSTERS FOR CATCHING FISHERMENMINISTERIO DE AMBIENTE Y DESARROLLO SOSTENIBLEDIRECCIÓN DE ASUNTOS MARINOS, COSTEROS Y RECURSOS ACUÁTICOSBronze Lion
PEREIRA & O'DELL, San FranciscoWRITING OUR RIGHTS: THE EMPOWERMENT WORKBOOKIGNITEIGNITEBronze Lion
McCANN LONDONREALITY XMASDOCTORS OF THE WORLDINTERNATIONAL MEDICAL CHARITYBronze Lion
GOOGLE, New York / GOOGLE CREATIVE LAB, New YorkCREATIVE LAB FIVE APPLICATION SITEGOOGLE INCWEBSITEBronze Lion
CLEMENGER BBDO MELBOURNEMEET GRAHAMTRANSPORT ACCIDENT COMMISSION VICTORIATRANSPORT ACCIDENT COMMISSION VICTORIABronze Lion
SAPIENTRAZORFISH, SingaporeDESPERADOS ART HACK — PAINTING THE UNPAINTABLE CITYASIA PACIFIC BREWERYDESPERADOSBronze Lion
SNAP, Los AngelesSPECTACLESSNAP, INC.SPECTACLESBronze Lion
LEO BURNETT MELBOURNEREWORDHEADSPACEREWORDBronze Lion
IRIS WORLDWIDE, LondonADIDAS NEO SNAPCHAT - #MYNEOLABELADIDASADIDAS NEOBronze Lion
McCANN LIMAHIJACKED HIGHWAYSODIMACSODIMAC HOMECENTERBronze Lion
MARCEL SYDNEYTIGER TRADING COHEINEKEN ASIA PACIFIC PTE. LTD.TIGER BEERBronze Lion
DAVID, MiamiSCARIEST BKBURGER KINGBURGER KINGBronze Lion
CONTRAPUNTO BBDO, MadridCHAMALEONMERCEDES-BENZ ESPAÑA, S.A. (SMART)CARBronze Lion
AC mcgarrybowen, Mexico CityWEIGHT TAGSAMSONITESAMSONITEBronze Lion
GREY CHILE, SantiagoFRIENDLY BARSCOCA-COLACOCA-COLA SHOPPERBronze Lion
J. WALTER THOMPSON, LondonASH TO ARTGLASGOW SCHOOL OF ARTGLASGOW SCHOOL OF ARTBronze Lion
HEIMAT, BerlinART BEATS HATELEGACY BERLINNONEBronze Lion
HEIMAT, BerlinART BEATS HATELEGACY BERLINNONEBronze Lion
McCANN MELBOURNEMADE POSSIBLE BY MELBOURNEUNIVERSITY OF MELBOURNEXBronze Lion
McCANN MELBOURNEYMCA PLAYNASIUMYMCAPLAYNASIUMBronze Lion
OGILVY NEW YORKMINIATURE WORLDSLENOVOYOGABOOKBronze Lion
FAMOUS INNOVATIONS, MumbaiTHE PROPOSAL BOX THAT'LL GET YOU A YESCARATLANE - A TATA PRODUCTCARATLANE'S SPECIAL EDITION ENGAGEMENT RINGSBronze Lion
GOODBY SILVERSTEIN & PARTNERS, San FranciscoSTACY'S STANDS WITH YOU STACY'S PITA CHIPSSTACY'S PITA CHIPSBronze Lion
OPENCO – THE OPEN COLLABORATION, JohannesburgMARKED BY BRAVERYSOWETO GOLDSOWETO GOLD '76Bronze Lion
MEDIACOM, London / adam&eveDDB, LondonGIVE THE RAINBOWWRIGLEYSSKITTLES Bronze Lion
DDB GROUP GERMANY, BerlinWORDS OF WELCOMEVEREIN FÜR BERLINER STADTMISSIONTAPE ROLLBronze Lion
BEDOW, StockholmTERRI TIMELY, LOGOTYPETERRI TIMELYLOGOTYPEBronze Lion
SID LEE, TorontoFUEL TRANSPORTFUEL TRANSPORTLOGISTICSBronze Lion
OGILVY & MATHER, LondonINTERPRETATIONTHE UCL CENTRE FOR THE FORENSIC SCIENCESFORENSIC SCIENCE LAB FUNDINGBronze Lion
OGILVY NEW YORKTYPE WITH PRIDENEWFEST & NYC PRIDE'GILBERT' FONTBronze Lion
DRAGON ROUGE, SuresnesFUSING STENCIL TYPOGRAPHY AND PARISIAN BRIDGES TO CROSS BOUNDARIES BETWEEN PLACECITY OF PARISPARC RIVES DE SEINEBronze Lion
TBWA\HUNT\LASCARIS, JohannesburgBEAUTIFUL PATHOGENSGOODBYE MALARIAGOODBYE MALARIABronze Lion
DENTSU INC., TokyoINDUSTRIAL JPKOMATSU SPRING INDUSTRIAL CO., LTD., ASAISEISAKUSYO.CO.LTD., SHIN EI INDUSTRY CO., LTD., SAKAMOTO FACTORY LTD., GOKO HATSUJO, CO., LTD., IWASAHAGURUMA CO., LTD, YUKI PRECISION CO., LTDSMES IN JAPANBronze Lion
DENTSU INC., TokyoMOTION SONIC PROJECTSONY CORPORATIONCORPORATE BRANDINGBronze Lion
CREATIVE ARTISTS AGENCY, Los Angeles / CHIPOTLE, New YorkA LOVE STORYCHIPOTLE MEXICAN GRILL, INC.CHIPOTLE MEXICAN GRILLBronze Lion
WHITE RABBIT, Budapest / MOHOLY-NAGY UNIVERSITY OF ART AND DESIGN, BudapestWE ARE ALL CONNECTEDWWF HUNGARYWWFBronze Lion
R/GA, New YorkSAMSUNG GALAXY S8: TIMES SQUARE TAKEOVERSAMSUNGSAMSUNG GALAXY S8Bronze Lion
SID LEE, TorontoFUEL TRANSPORTFUEL TRANSPORTLOGISTICSBronze Lion
GREY GERMANY, DüsseldorfOPEN YOUR EYES TERRE DES FEMMESFGM Bronze Lion
MAGPIE STUDIO, LondonJOHNSTON CENTENARY POSTERTFLTFLBronze Lion
KBS, TorontoINNOCENCE CANADA LOGOINNOCENCE CANADATBDBronze Lion


The Festival of Creativity runs from 17-24 June 2017, with Cinemark the official local representative for the Cannes Lions International Festival of Creativity.

#CannesLions2017: Cinemark brings SA all the creative magic

Motheo Matsau, chief of marketing and sales at Ster-Kinekor, elaborates on the magic of Cinemark being the official local representative for the Cannes Lions International Festival of creativity as well as the benefits of this for SA's creative industry...

By Leigh Andrews 14 Jun 2017


Visit the official Cannes Lions website and our Cannes Lions special section for more information.
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