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Biz Takeout's

Episode 179: Marketing Mix Conferences Managing Director Terry Murphy.

Date: 1 Jul 2016
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Four things you can learn from Afrillennial smartphone preferences

There's more to the youth's product choices than meets the eye and one industry that has the most tell-tale signs about the youth market is the mobile industry...

24 Jun 2016

Youth employment trends in East Africa

Youth-led research shows young Africans still face many obstacles when entering the labour market...

21 Jun 2016

Digital literacy skills for Africa's youth

SAP to train more than 150,000 youth in 30 African countries in digital skills, including coding...

17 May 2016

The six Africa youth trends you can't ignore

Six trends that reflect the new attitudes and changing priorities of African youth in 2016...

11 May 2016

@Marketing4Youth #Africa

Brands should have a bad case of FOMO* when it comes to marketing to the youth in Africa, because if you engage with the youth market now, you could potentially have a customer for life...

By Charles Foster and Ilse Dinner, Issued by Millward Brown 8 May 2015

Engaging with connected consumers - Part 2

It took 14 years to sell 40 million laptops, but only four years to sell 40 million tablets...

By Danette Breitenbach 12 Feb 2015

How to react when making market research mistakes

WASHINGTON DC, US: In each stage of the market research process, there are common mistakes that can be made. So how should you handle them?

By Caitlin Stewart, courtesy Ashlan Bonnell 9 Jan 2015

Five struggles of a market researcher

WASHINGTON DC, US: The process of conducting market research isn't always easy, nor is the job of a market researcher. Here are five factors you should consider when gatthering data...

By Caitlin Stewart, courtesy Ashlan Bonnell 31 Dec 2014

Access Bank appeals to youth through AccelerateTV platform

In an aim to target Nigeria's youth, Access Bank Plc has launched AccelerateTV, a social interaction platform which delivers creative content...

20 Nov 2014

Airtel Nigeria launches Come Alive campaign

Airtel Nigeria has launched a new campaign, Come Alive, which aims to attract Nigeria's 70% teeming youth population to its network.

13 Jan 2014

The state of the nation: Advertising in Africa

Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.

By Staff Reporter 21 Sep 2013

Y&R: I have an agency...

Y&R is committed to having 20 agencies on the African continent by 2015. Leading the charge to achieve this is Yossi Schwartz, chairman of Y&R South Africa.

By Danette Breitenbach 5 Sep 2013

Awareness campaign, Shuga to reach Nigeria

MTV Base and the MTV Staying Alive Foundation, have joined forces with the Nigerian government's National Agency for the Control of AIDS and the Bill & Melinda Gates Foundation to combat a lack of awareness and misinformation about HIV, sexual responsibility and teen pregnancy among Nigerian youth, using the medium of Shuga, MTV's TV series and multimedia campaign.

26 Jun 2013

Youth employment action plan ends in Accra

ECOWAS (Economic Community Of West African States) Member States have been urged to establish a mechanism for monitoring and evaluating the efficacy of their National Youth Employment Plans in responding to the youth employment challenges facing the region.

14 May 2013

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