The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
By Obaika Consulting Team 31 Jan 2013 13:20
Young South Africa is savvier than ever before. If you are looking for a smart and discerning prosumer, this group of kids, teens and young adults will give you more kicks than you've ever bargained for. They know just what they are looking for from any brand, and this makes them that much more satisfying to please. Here are a few trends to look out for in 2013.
By HDI Youth Marketeers Team 31 Jan 2013 11:30
As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.
By Nandkishor Buty 30 Jan 2013 12:39
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
By Staff Reporter 21 Sep 2013 14:25
Y&R is committed to having 20 agencies on the African continent by 2015. Leading the charge to achieve this is Yossi Schwartz, chairman of Y&R South Africa.
By Danette Breitenbach 5 Sep 2013 05:42
MTV Base and the MTV Staying Alive Foundation, have joined forces with the Nigerian government's National Agency for the Control of AIDS and the Bill & Melinda Gates Foundation to combat a lack of awareness and misinformation about HIV, sexual responsibility and teen pregnancy among Nigerian youth, using the medium of Shuga, MTV's TV series and multimedia campaign.
26 Jun 2013 10:30
Bizcommunity.com has now expanded its operations into 16 new sectors and will soon venture into another 17, providing a whole new range of target audiences for advertisers. The most critical aspect of this is the quality of content and this is a formal invitation to you to become a recognised contributor on Bizcommunity.
Issued by Bizcommunity.com 3 Oct 2011 14:57
ECOWAS (Economic Community Of West African States) Member States have been urged to establish a mechanism for monitoring and evaluating the efficacy of their National Youth Employment Plans in responding to the youth employment challenges facing the region.
14 May 2013 20:51
LONDON, UK / JOHANNESBURG, SA: Turbulent times were predicted on the back end of 2012. The ANC Mangaung conference precipitated very little stormy seas other than an anti-climactic conclusion. The Mayan apocalypse materialised into nothing but an ordinary day. In fact with so many forecasts for change and a chasm of chaos, one may tend to be a bit sceptical with further predictions of change.
By *David Mattin and Saint-Francis Tohlang 8 Jan 2013 07:55
Airtel Nigeria has partnered with Global Youth Awareness & Development Initiatives (GYADI), a non-governmental organisation, to host an Information Communication Technology (ICT) Summit which takes place today, 25 May 2012 at the Golden Royal, Independence Layout, Enugu State, Nigeria. The summit aims to empower youths in Enugu to succeed in their chosen career and business endeavours.
25 May 2012 09:37
Bizcommunity.com - South Africa's largest online B2B publisher - is set to grow even more with the introduction of 16 new content channels, with weekly newsletters, as from last week Tuesday, 20 September 2011.
Issued by Bizcommunity.com 20 Sep 2011 15:45
The World Association of Newspapers and News Publishers (WAN-IFRA) has released its second edition of "Internet in the Family: A guide to helping children when they go online" in time for newspapers to offer it to readers for "Safer Internet Day" on 8 February.
4 Jan 2011 15:11
One Young World, a global leadership summit for young leaders age 25 and under, united from all the world's 192 countries to address major global challenges, will be held in London from 8-10 February 2010.
1 Feb 2010 11:53
Joburg Carnival is getting in early with its call, “Woza Africa 2010” with an explosion of sound, activity and colour when it takes over the city on New Year's Eve. Now in its sixth year, it is hosted by the City of Joburg and aims to create a safe and festive environment for end-of-year revelry, particularly among inner-city residents and the youth.
29 Dec 2009 06:41
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