Africa's new digitised youth population, Generation Z, will define Africa's digital future and these are the skills they will need to do it...
Louise Marsland 8 May 2018
A new generation is emerging across Africa who have never known life without the internet or social media. How will their consumer behaviour and spending patterns shape business and society in the future...?
Louise Marsland 2 May 2018
Google SA hosted a media event earlier this week to bring media practitioners across Africa up to speed on the latest technological advancements in the digital advertising space, focusing on Google Ads in particular...
Jessica Tennant 7 Feb 2018
South Africa's first digital-native generation is coming of age, and it's changing the rules for marketers...
Ernst Wittmann 2 Nov 2017
The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
Obaika Consulting Team 31 Jan 2013
Young South Africa is savvier than ever before. If you are looking for a smart and discerning prosumer, this group of kids, teens and young adults will give you more kicks than you've ever bargained for. They know just what they are looking for from any brand, and this makes them that much more satisfying to please. Here are a few trends to look out for in 2013.
HDI Youth Marketeers Team 31 Jan 2013
As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.
Nandkishor Buty 30 Jan 2013