In-store face-to-face engagement with the consumer still forms a crucial role in both introducing new products, as well as directly influencing the shopper's purchasing decision at the final point-of-purchase.
Rocket Creative Design & Display 22 Jun 2017
Retroviral's Mike Sharman explains the new Russell Hobbs ‘Art of Living' campaign as a long-term win for Boardmans and a first in SA's luxury appliance category...
Leigh Andrews 20 Jun 2017
The export numbers for Irish whiskey are predicted to double to 12 million cases by 2020, with Africa seen as a key growth market for the category...
Lauren Hartzenberg 27 Mar 2017
‘Omnichannel' is not merely a business buzzword, it's the new retail reality. Amanda Herson, e-commerce director for the Cape Union Mart Group, shared her thoughts...
Lauren Hartzenberg 20 Mar 2017
Moving Tactics has partnered with Hungry Lion, one of the fastest growing Quick-Service Restaurants (QSR) in South Africa, to implement a dynamic digital signage solution within their stores in South Africa and Africa.
Moving Tactics 29 Oct 2013
Finally, what you've all been waiting for! Bizcommunity.com's 2013 Biz Trends Report is now available for downloading in pdf format - and this year we've improved the quality for a better tablet experience!
Bizcommunity.com 13 Feb 2013
No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
HKLM Exco Team 31 Jan 2013
Young South Africa is savvier than ever before. If you are looking for a smart and discerning prosumer, this group of kids, teens and young adults will give you more kicks than you've ever bargained for. They know just what they are looking for from any brand, and this makes them that much more satisfying to please. Here are a few trends to look out for in 2013.
HDI Youth Marketeers Team 31 Jan 2013
No matter how slow off the mark, we have all come to the realisation that, no matter what line of business we are in, drastic measures are needed in order for us to not only increase market share but also to survive. It is not, however, all doom and gloom and for those who are embracing innovation and prepared to experiment with new ideas, a lot of opportunity awaits to reconnect with consumers and rise above the negative economic factors.
Dave Nemeth 30 Jan 2013
As crisis-hit Europe continues to impact economic growth, and projections for the local economy are trimmed, the battle for a share of consumer spend is getting increasingly fierce. Retailers will rely on technology to drive innovative discount models and integrated loyalty programmes by optimising the one device every consumer has access to already - even in-store - the mobile phone.
Steve Cragg 15 Jan 2013
The following is a breakdown of social media marketing trends for 2013.This year I take a look at both external (the youth market) and internal (business marketing efforts) trends that I predict will play a crucial role in further cementing the role of social media marketing in the overall marketing strategies for most brands and businesses seeking to effectively engage the youth market through social media platforms.
Bradley Maseko 15 Jan 2013
The third annual JDA Consumer Survey, of more than 1 000 US consumers conducted by JDA Software Group, reveals that about 54% of respondents prefer to shop in-store to other channels, such as online, mobile and social media.
43 minutes ago
LONDON, UK - US fashion brand Michael Kors on Tuesday agreed to buy British shoemaker to the stars Jimmy Choo for almost £900 million ($1.2 billion).
23 hours ago
President and CEO of AGT Foods, Murad Al-Katib was recently named EY World Entrepreneur of the Year 2017 for his success in building a business empire focused on providing vegetable protein to the developing world, but also for helping to feed refugees. We chat to Al-Katib about his win, entrepreneurship and feeding the world.
Cari Coetzee 18 Jul 2017
Holmes Brothers, the Afrocentric surfer style menswear brand that originated in Durban, has successfully launched in Japanese retailer The Freak's Store. The Bros, as the brand is affectionately known in Durban, enjoyed a knock-out launch at the flagship store in downtown Tokyo, with Holmes Bros garments selling out within a week.
18 Jul 2017