Mobile Trends

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Why and how to add ephemeral content to your marketing strategy

Temporary content and impermanence is the name of the game when it comes to social media for consumers in 2018. Here's why you're missing out if Snapchat, Periscope, Facebook Live and Instagram Stories aren't part of your brand's marketing strategy...

By Leigh Andrews 12 Apr 2018

#BizTrends2018: Top mobile trends for the 2018 consumer

Before we can start talking about any trends, marketers need to be aware of the fact that mobile starts with an understanding of how fiercely personal this device is, it has become more of an appendage than a device...

By Lynette Hundermark 8 Jan 2018

#BizTrends2018: Get ready for fluid reality and a collapsing conversion funnel in 2018

By 2020, more people will have mobile phones than running water or electricity at home. And for the first time in history, more people will be connected to the internet than not...

By Nunu Ntshingila 8 Jan 2018

#BizTrends2018: Mobile means more e-commerce opportunity than ever before

The proliferation of mobile phone networks in Asia-Pacific and Africa has transformed how people connect, communicate and shop...

By Mark Mahoney 8 Jan 2018

#BizTrends2018: Predicting future consumer behaviour

The insights industry is transforming in order to remain relevant in a new fast-moving world where consumers have easy access to endless choices...

By Diane Gantz 8 Jan 2018

#BizTrends2018: It is time for marketing professionals to become more innovative

From AI and data visualisation to cutting-edge segmentation and contextual marketing; industry players must have a firm grip on the latest trends...

By Desiree Gullan 8 Jan 2018

Vodafone announces global brand relaunch

Vodafone has made a global announcement across all of its markets that it is relaunching its brand positioning, which marks the biggest relaunch it's had in its 33-year history...

By Jessica Tennant 6 Oct 2017

How ideas will spread in 2016

The advertising and marketing problem is one of spreading ideas. The fundamental nature of idea-spreading changes in the social era because the structure of media changes...

By Walter Pike 1 Feb 2016

Smart brands will rethink how to create effective mobile ads

Mobile presents a massive opportunity for marketers to reach consumers in exciting new ways, but receptivity and creative challenges lie ahead...

By Ariane Längsfeld, Issued by Millward Brown 29 Jan 2016

The mobile gamechanger

We're definitely going to be taking mobile very seriously. Especially with communication and consumption trends.

By Jacques du Bruyn 29 Jan 2016