Bizcommunity
www.bizcommunity.com
South Africa’s leading advertising, marketing and media news resource for the industry 07 Feb 2005
Marketing, Advertising, Branding, Cinema, CRM, Design, Design Indaba, Digital, Direct Marketing, Education/Recruitment, Eventing, Magazines, Media, Newspapers, Out Of Home, Printer of the Year, Printing, Production, Public Relations, Radio, Research, Retail, Sales, Sponsorship, TV, WPC8.
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No Comment
Bizcommunity.com has just become a member of the Online Publishers' Association (OPA), the official industry body for online publishers in South Africa. The OPA has launched an industry standard for web audience measurement with Nielsen and aims to increase membership of all online publishers. Bizcommunity.com is very happy to be a member as the OPA is benchmarking standards in the industry. We are also very pleased to welcome Lynda Gibson as the latest addition to the Bizcommunity.com team, as our subeditor in Johannesburg. Lynda is an all-round communications specialist, and a former head of the Boston Media College in Cape Town, who now freelances. Lynda will be providing editing support to the editor in Johannesburg.

Have a good one! Louise Marsland, Editor, editor@bizcommunity.com


Headlines
  • Media24 Moves in on women's magazine sector
  • BEE partnership for Enterprise IG
  • Employment equity milestone for The Agency
  • VoIP or VoHype?
  • UNISA hosts international leadership guru
  • CineMARK announces nominations for 2005 SA Cannes judges
  • Telecommunications deregulation welcomed
  • Mobile Number Portability (MNP) creates more cell choice for all
  • Alliance Media purchases Monier Outdoor
  • TBWA\South Africa restructures
  • Biggest world book fair comes to Cape Town
  • Design students imagine the future at Decorex shows
  • Call for a Loeries Awards organiser goes out
  • Media24 reaffirm support for Wegbreek
  • New Primedia Unlimited division to tout for innovative business
  • Industry gears up to explore advanced technology at Mediatech 2005
  • True Love for West Africa
  • Enterprise IG expands into Egypt


  • Marketing
    215 graduates from Triple A
    Last month, 115 Capetonian and 100 Johannesburg-based third-year AAA School of Advertising graduates graduated into the colourful world of advertising. Alicia Paladh received the Roger Sinclair Trophy for the Best Advertising Student in 2004 and Nthabiseng Makgatho received the Faculty Head Merit Award for the Most Improved Marketing Student in 2004.

    UNISA hosts international leadership guru
    International leadership expert and North America President of the Centre for Creative Leadership (CCL), John Alexander, will be speaking at UNISA's Graduate School of Business Leadership (SBL) in Midrand on 8 February 2005. The Centre for Creative Leadership is an international, non-profit educational institution devoted to research and teaching on leadership in the private and public sectors worldwide.

    Telecommunications deregulation welcomed
    Hymax Telecoms has welcomed the historic deregulation of the telecommunications industry in South Africa. "The long-anticipated move has opened up the industry", says COO, John van den Munckhof, "but serious players on the now-level playing field will have to wait for the Independent Communications Authority of SA (ICASA) to clarify the rules by which service providers should play."

    3Ninety launches innovative approach to corporate travel
    South African Travel Centre, today launched 3Ninety, an innovative corporate travel brand that is set to revolutionise the way in which the corporate business sector will in future effect its travel arrangements, and manage its travel budgets.

    Brands have feelings too!
    While advertisers "get" that brands are in big part, commodities that need to be shifted, they sometimes miss that brands represent a consumer's perception far more closely than marketers will admit. The Marketing and Research for Africa association (MARFA) will be holding their annual conference in Cape Town and Johannesburg in March to present more insight into the 'EQ' of brands.

    The Marketing Circle launches programme for the year tonight
    The Marketing Circle, a monthly networking event for the marketing and advertising communities of the Western Cape hosts its first event of the new year tonight, 2 February, at 6pm. The Marketing Circle meets on the first Wednesday of each month at Winchestor Mansions in Sea Point at 6pm.

    New Primedia Unlimited division to tout for innovative business
    The latest arrival on the South Africa media scene is Primedia Unlimited, a new division of Primedia Limited, headed up by veteran media innovator, Ken Varejes. Varejes and Primedia Unlimited's brief is to develop and grow new and innovative sectors of the media industry. To date it has already acquired a controlling interest in four well-positioned media operations, in an investment of R30 million (cash and shares).

    Advertisement:
    Sport Beeld, a way of life for those who read about it and actively participate. Go on, advertise with a winning team. your sport, your newspaper. Everyday in Beeld.

    Phone 011 713 9094 / 012 420 7841, for more information visit our Press Office


    Advertising
    Employment equity milestone for The Agency
    The Agency will tackle 2005 with 54% of its workforce represented by PDIs, having achieved an employment equity milestone unrivalled in the marketing and advertising industry. The Agency's Group Creative Director, Meirion Griffiths, says he is particularly proud to have a creative team consisting of senior, talented black men and woman who have a wealth of knowledge and an even more impressive list of awards and accolades behind them.

    Affluent beach-goers stomach reality in Operation Hunger's plea for funds - Joe Public
    As part of an initiative to boost finances and combat chronic malnutrition and poverty in SA, Operation Hunger's advertising agency, Joe Public, transformed Cape Town's glamorous Camps Bay beach into a festive-season fundraising environment.

    Aids ribbon gets youthful makeover
    The internationally recognised AIDS ribbon is getting a makeover for an HIV and AIDS awareness campaign targeted at the youth. The 'Red for Life' program - an initiative by Levi Strauss South Africa is aimed at raising HIV and AIDS awareness among South Africa's youth.

    CineMARK announces nominations for 2005 SA Cannes judges
    As South Africa's official and exclusive envoy for the Cannes International Advertising Festival, top cinema advertising contractor CineMARK is responsible for nominating and selecting industry leaders to represent South Africa as judges at the prestigious award ceremony.

    TBWA\South Africa restructures
    TBWA\South Africa today announced structural changes to group operations that form part of a bigger, progressive strategy to be implemented in the coming months. Mike Bosman, Group CEO of TBWA\South Africa, said: "Over the past few months I have worked intensely with senior executives on changes to structure and strategy that will enable us to aggressively pursue renewed growth and success. The result is a stronger, leaner and more focused TBWA\South Africa."

    SABC TV revamps licence campaign
    SABC TV Licences has launched a new advertising campaign that begins airing this month. The campaign, by Hunt Lascaris, comprises six TV and six radio ads, and claims to provide a tongue-in-cheek look at what would happen if no one ever paid their TV licence.

    Call for a Loeries Awards organiser goes out
    The Creative Circle and top advertising industry body, the Association of Communications Agencies (ACA), have placed an advert in Bizcommunity.com today, calling for suitably experienced advertising awards organisers to apply for one of the most sought-after and high-profile industry events of the year: the 2005 Loerie Creative Advertising Awards.

    Telmar's MultiBasing to extend scope of media planning
    Telmar users will have access to over a 1000 brands in AMPS 2005 on all Telmar software, including TNT+ and on Transmit, through their proprietary technique called 'MultiBasing'.

    Advertisement:
    Your Baby Show in association with Your Pregnancy, Your Baby and Baba & Kleuter magazines. 12 -15 May 2005 @ The Coca-Cola Dome, Northgate. SA's biggest and best parenting expo ever! See and sample the best and latest products. Get essential parenting and pregnancy advice. Come sing along with BARNEY™, the worlds most loved dinosaur and loads more...To exhibit contact Exposure Marketing on 011-794 6600 or visit www.yourbabyshow.co.za


    Branding        Idea Engineers will grow your brand, reputation & business.  Return on ideas
     
    BEE partnership for Enterprise IG
    To strengthen and consolidate their existing position in the South African market, Enterprise IG have announced the successful conclusion of their BEE partnership. This sees a 30% equity stake of the Enterprise IG South African subsidiary, being acquired by the Prospect SA Investment Consortium (PSAIC).

    SMS & IVR has a more powerful place - Expanding Branding
    Just about every marketer would love to have some form of competition element to induce purchase and create loyalty but many just don't know where to start.

    The Economist book on Brands and Branding - Interbrand Sampson
    Interbrand was delighted to have been asked to be editors and lead contributors for The Economist book on Brands and Branding published early in 2004. Read some of the key insights coming out of the book and the direct opportunities arising for brand owners and influencers around the world.

    Interbrand Sampson - The University of Branding - Interbrand Sampson
    Interbrand Sampson has just completed its third major branding exercise in the higher education sector, almost simultaneously launching the new brands for the University of Johannesburg and the Central University of Technology, Free State (CUT).

    Ornico's 'Brand Intelligence' set to win brand war
    Approximately 15% of all commercials are flighted incorrectly and therefore need to be rectified to provide a proper ROI for the client - but most clients are not informed within 24 hours of flighting. Ornico, sporting a new payoff line: 'Providing Brand Intelligence', provides intelligence and data about brands, including alerts to clients.

    Interbrand Sampson pools global resources - Interbrand Sampson
    The Interbrand global group is more than simply dots on maps. The group has an active focus on communicating and exchanging case studies, know-how and intellectual property, as well as on allowing staff to gain valuable insight and experience from other offices around the world.

    Save our sharks with New Orbit White - HKLM
    When international chewing gum manufacturer, Wrigley's, appointed Harwood Kirsten Leigh McCoy (HKLM) to handle the South African brand launch of ORBIT White, it got much more than striking visuals and attention-grabbing point-of-sale material. It also got a totally revamped identity for its adopted corporate social responsibility (CSR) project and a whole new approach to consumer education.

    Enterprise IG expands into Egypt
    Enterprise IG has extended its reach into Northern Africa through a joint venture with leading Egyptian management consultancy LOGIC Consulting Group to form LOGIC Enterprise IG. Situated in Cairo, LOGIC Enterprise IG will offer a full portfolio of brand strategy, design and engagement services, drawing world-class expertise from the network of Enterprise IG offices globally and backed with LOGIC Consulting Group's solid understanding of the Egyptian market. LOGIC Enterprise IG forms the 27th office in the Enterprise IG global network.


    Cinema
    Romance is on DVD this Feb
    Ster Kinekor is releasing limited edition DVD sets of favourite romantic and popular movies in an innovative marketing ploy to capitalize on all the soppy hype around Valentine's Day. Titles such as Notting Hill, 50 First Dates, A Beautiful Mind, The Wedding Singer and Love Actually, will be available in special 'His and Hers' gift sets.

    Advertisement:
    World Class Marketing
    Presented by:Prof. Malcolm McDonald, UK international marketing guru and author of 38 marketing books.
    Two one day seminars for; senior marketing and sales executives,
    Day 1: Strategic Marketing Planning & Competitive Marketing Strategies.
    Day 2: Key Account Management; Global Best Practice 9 & 10 March 2005 - Sandton

    Contact: SBS Conferences on 021 914 2888 or visit http://www.sbs.co.za/wcm2005/


    Design
    Design students imagine the future at Decorex shows
    Although the future cannot be predicted, designers are challenged to create products for an uncertain, unpredictable world. An exciting new Decorex project, the 'Sanlam Young South Africa Thinking Ahead', challenges young design students to imagine the future and create futuristic furniture for the home of tomorrow.


    Digital
    VoIP or VoHype?
    [Anton Potgieter ] Nothing gets financial managers more excited than the scent of the good cost savings exercise, and it seems the less they know about a particular scheme, the more animated they become. The latest fad to get the grey suits buzzing is 'VoIP' - or Voice over Internet Protocol. Some SA companies might benefit from VoIP immediately but most, if they keep an honest tab on hidden costs, will end up spending a lot more than they save, and also risk contaminating their existing systems.

    Can't stop SALI growing - Cybertrenz
    Cybertrenz is yet again the chosen multimedia web design company for the South African Landscaping Institute (SALI).

    For students, by students, about students - JD Consulting
    JD Consulting and Campus Times empower students. Campus Times; the rhythm, the soul, the pulse of students nationwide - the leaders of tomorrow.

    Mobile Number Portability (MNP) creates more cell choice for all
    The freedom to keep your mobile number, regardless of your choice of service provider, is on the cards. The introduction of Mobile Number Portability (MNP), has been mandated by the Telecommunications Act, and requires cellphone operators to implement mobile-to-mobile number portability - essentially, customers will be able to change their service providers but keep the same telephone number.

    Kowabunga South Africa makes a big impact in the US debt consolidation marketing industry - Kowabunga! Technologies
    Kowabunga Technologies' Team Affiliate division, which manages online affiliate marketing programs for US, UK and SA based marketing companies has announced that their US based debt consolidation client, CareOneCredit, had broken the $1 Million affiliate payout mark.

    Direct Distribution Services and Macromedia assist Tshwane University to offer world-class courses - Direct Distribution Services
    More and more South African school leavers choose technology as their field of study. The responsibility of supplying them with the right tools is one that Tshwane University takes seriously.

    Love is... wired
    Valentine's Day is just around the corner and for the second consecutive year one of South Africa's major reuniting websites will be offering its members the opportunity to declare their crush. In 2004, SAReunited launched its Valentine Message board and over 10 000 messages were posted in just four weeks. This year the Valentine Message board opens on 31 January and stays open until 28 February 2005. Log onto: www.sareunited.com and send an e-Valentine or an e-rose - if you dare!


    Education/Recruitment
    theWorksquad celebrates their first birthday! - theWorksquad
    theWorksquad celebrates a successful first year in operation.

    Graduate help - Ad Talent / Marketing Talent
    For graduates, venturing into the unknown and putting a cv together, securing an interview... and so on, can be very intimidating unless you are properly prepared.

    Acquire the power to master unlimited success... - CCI Coaching Academy
    CCI trains successful people in realising their dreams by teaching them state-of-the-art communication skills and the mastery of unlimited success: Coaching.

    Ad Talent Ramorei salary survey - Ad Talent / Marketing Talent
    Ad Talent Ramorei has recently released its annual salary survey of the advertising and communications industry.

    Advertisement:



    Eventing
    A new strategy for Johannesburg - Fresh Strategy
    The Fresh Strategy Group has recently expanded their offices into the Johannesburg area.

    An introduction to True Colour Events' newest team members - True Colour Events
    As the New Year has taken off, True Colour Events is proud to announce some new additions and looks forward to the year ahead.

    Biz Events branches out - Biz Events
    Event management company Biz Events has broadened its portfolio of exhibitions to include the Pan African Health 2005 exhibition and conference, which it is running as a joint venture with Traders Publications, publishers of the Healthcare Journal.


    Magazines
    Media24 Moves in on women's magazine sector
    Media24 has announced the launch of new emerging sector magazine, Move!, which is aimed at black women who aspire to better most aspects of their lives, and targets the LSM 4 to 6 range, specifically.

    Empowerdex deadline pending
    Since empowerment is an integral part of the country's overall transformation process, Empowerdex, in conjunction with Financial Mail, will be announcing South Africa's most empowered companies for 2005, on March 2.

    Get Real on HIV/Aids
    The latest entrant to the lucrative woman's magazine market, Real, is going to the heart of issues that affect women in South Africa currently, by publishing the first magazine-dedicated HIV/Aids advice column.

    True Love for West Africa
    Lagos, Nigeria - South African publisher, Media24, has launched popular local magazine title, True Love, in West Africa. The new launch is a totally new product - a glossy magazine with local Nigerian content - positioned as the lifestyle handbook for modern African women. True Love's circulation in South Africa has climbed to over 2 million readers.

    New look Computer Magazine hits the shelves
    Replay ITV Media's new look SA Computer Magazine hit the shelves this week. Says Managing Editor, Michael James: "Not only have we upped the pages from 64 to a minimum of 100, we intend to rapidly increase our circulation and up the overall profile of SA Computer Magazine, benefiting readers and advertisers alike."

    Popular Mechanics achieves steady growth
    The year is off with a bang for Popular Mechanics - the magazine's January issue broke through the important 30 000 circulation barrier for the first time since its launch in August 2002, which represents an increase of 16% on the last audited ABC period (January - June 2004). "We believe this growth in circulation will focus attention on the unique editorial package and audience Popular Mechanics delivers," says publisher Neil Piper, "as the brand has captivated minds around the world for 102 years, and the South African version is following that same tradition of excellence."


    Media
    Biggest world book fair comes to Cape Town
    The Publishers' Association of South Africa (PASA), in a joint venture with the Frankfurt Book Fair - the largest and most successful book fair in the world - opens the pages of history in the first Cape Town Book Fair on 17 June 2006.

    Media24 reaffirm support for Wegbreek
    Chief executive of Media24 Magazines, Patricia Scholtemeyer, has confirmed that the group is in the process of applying for leave to appeal following last week's judgment against Wegbreek magazine by the Cape Supreme Court, which ruled against Media24 in a legal challenge by publishers of Getaway magazine, Ramsay, Son & Parker.

    Industry gears up to explore advanced technology at Mediatech 2005
    Media Tech Africa is the biennial trade exhibition showcasing advanced technology for the broadcast, media, entertainment, audio visual and communication industries of Africa and it takes place at the Sandton Convention Centre from 21 - 23 June 2005.

    4U awards reflect youth culture trends
    Atoll Media, publisher of blunt, Zigzag and Saltwater GIRL magazines, is making waves in youth culture with the only awards that reflect youth culture: the 4U performance awards, sponsored by Vodacom 4U.

    Ride a G-string for 4-stina monthly!
    Sowetorocks.com is the foremost link between Sowetans, urban people, tourists, entrepreneurs, and the corporate world. As the first official Soweto online, lifestyle magazine, with weekly updates on Soweto, it is written mainly in Township lingo, Tsotsi-taal and English. The ezine talks about the life, the music, the culture, the developments and businesses currently rocking in Soweto now, today and vandag! Go to www.Sowetorocks.com.

    Marketing Mix publishes BEE register
    Marketing Mix is calling on all BEE accredited companies across the marketing and advertising sector to submit their details for a free listing in its BEE register. The next register will be published in June, and is already regarded as a valuable source of BEE service providers. Marketing Mix will be offering special advertising packages to companies interested in the service. Contact: Nirosh Moodley, email: niroshm@systems.co.za.


    Newspapers    Sprint Sunday Media Solutions
     
    Defining excellence with the Mondi Shanduka Newspaper Awards
    An extract from the 2004 Mondi Shanduka Newspaper Awards Entry Kit, reminds of the importance of excellence: "Does the definition of excellence owe as much to blind luck as it does to sublime instinct? Perhaps. But as anyone who's tried to capture the truth will tell you, you've got to make your own luck to find it" - and with that in mind, there's just a week left to enter!


    Out Of Home
    TBM upgrades product offering - TBM
    TBM have implemented the revolutionary KenCast software solution, the world's most sophisticated, powerful, and flexible datacasting software. The Fazzt® Digital Delivery System, is designed to bring ever-improving reliability, security and efficiency to satellite broadcast of multimedia content to the TBM network of plasma and TV screens in locations across South Africa.

    FTN pumps as Forecourt Media
    Recently acquired by Primedia's new venture, Primedia Unlimited, Forecourt Television Network (FTN) has revamped its identity, changing its name to Forecourt Media. David Shmuckler, known in advertising circles for launching Hot Box Media both locally and internationally, has been appointed to head up Forecourt Media.

    Alliance Media purchases Monier Outdoor
    Alliance Media, a multinational outdoor advertising company, has announced the acquisition of Israeli group Monier Outdoor Advertising, East Africa. Monier have become the leading outdoor advertising company in the East African region over the past decade, having established dominance in Uganda, Tanzania and Ethiopia.

    Face 2 Face cooks up a storm with Fatti's & Moni's - Primedia Face 2 Face
    So what do you get when you mix the Fatti's & Moni's orginal Italian recipe with a gourmet delight? A Face 2 Face experience that COOKS!


    Production
    High Definition sharpens The Cutting Edge - The Cutting Edge
    The Cutting Edge are leading a change in the Cape Town film industry after investing in the Avid DS Nitris system, recognized globally as the world leader in finishing and mastering of High Definition.

    Ian Gabriel of Giant Films directs new Polka campaign - Giant Films
    Giant Films' Ian Gabriel has just completed six spots with FCB Cape Town for internet service provider Polka.co.za.


    Public Relations    
     
    The Writer's Write to Come Home! - The Write Co.
    The Write Co is the ultimate home for both business and creative writers. The company hosts a monthly guest speaker, circulates a monthly newsletter and holds Friday Morning Writing Exercises. We offer invaluable resources for researching the English language, names, history, medical resources, crime and legal issues and much more.


    Radio
    Gillman's "Old skool is cool" to benefit charities
    5FM's Mark Gillman Breakfast Show has raised over R248 000 for 'Old Skool Is Cool' via the Vinyl Frontier house parties hosted in Johannesburg and Durban last year, as well as from royalties for the first 'The Vinyl Frontier' compilation CD. The funds have been divided amongst 10 old age homes, each receiving R24 861.06.


    Research    Bateleur Research Solutions
     
    It's proven - teenagers are smoking less and talking more!
    Recent studies published in the British Medical Journal suggest that the decline in the incidence of smoking among the youth can be attributed to the prevalence of cellphones, as teenagers seem to be smoking less and talking more on their cellphones. Cellphones appear to fill a gap in the lives of our youth that was historically filled by cigarettes.

    Matric Profile Report to assist universities
    Newsclip Media Monitoring have produced 'The Matric Profile Report 2004', to be disseminated mid-February 2005. The report features coverage on top matriculants for 2004, and indicates where and what these learners will be studying, the schools they attended and in which province they currently reside, and is set to assist universities currently spending massive sums on attracting students yearly - as well as marketers.

    Consumers scoring big time with value added goods - Promotional Intelligence
    Gone are the days when consumers thought 50c off a product was a good deal! Manufacturers are wooing consumers with value added promotions that do just that ... add value to the purchase of the product.

    How do South Africans feel about education, schools and the benefits of matric in South Africa? - Research Surveys
    Research Surveys, in conjunction with e-tv, conducted a telephone study amongst South Africans in metropolitan areas probing their attitudes and perceptions about the state of education in South Africa.

    Promotional Intelligence a winner in the Fair Lady/Liberty Life Business Start Up competition - Promotional Intelligence
    Promotional Intelligence walked off with a R25 000 cheque and other useful office equipment at the 17th Annual Fair Lady/Liberty Life Business Start Up competition.

    Advertising sex promotes promiscuity, but what about drinking and smoking? - Bateleur Research Solutions
    Bateleur Research Solutions recently conducted research among South Africans on the effect that advertising has on various social issues including: sex, drinking and smoking.


    Retail
    Brand Power - effective retail advertising, but does it drive sales? - Brand Power
    Does Brand Power work in generating a sales increase or is retail advertising, in fact, still all just about price and promotion?

    In-store media packages at 1995 levels - Expanding Branding
    With about 75% of buying decisions taking place at point of purchase its small wonder that the store has become the new frontier for the hearts and minds of the consumer, with colour, noise, smell, movement and every combination of these, the new ammunition. Traditionally, all of this has come at a huge cost to manufacturers.

    FMCG supply chain needs more collaboration
    South African FMCG retailers need to collaborate more closely in supply chain process to maximise efficiencies and empower trading partners.

    'Keepitup' outdoors
    No, it's not what you think! Inventor Malcolm Maidwell, has developed the unique 'Keepitup' product which ensures that bottles and glasses are kept upright at picnics, concerts and outdoor events where drinks are consumed. "It's time to say goodbye to the inconvenience of spilt drinks and toppled bottles that go hand-in-hand with outdoor beverage consumption", says Maidwell, who also wants to use his invention to create employment for the previously unemployed and physically challenged people of Cape Town, who are producing his unique product - a must for any picnic basket.

    Coca-Cola launches vitamin-enriched kids drink
    Vitingo, a new orange flavoured, non-carbonated drink provides essential vitamins and minerals for children, and has been launched by Coca-Cola Company in association with Disney. Enriched with 'Nurisha' - a unique combination of 12 essential vitamins and minerals - the product has been clinically proven to enhance children's mental and physical performance. The colourful packaging is to feature Mickey Mouse and friends.


    Sales
    Understand your customers to boost your value - Growth Partners
    Customers are the source of a business's revenue; this makes it almost impossible to spend too much time understanding who they are and why they buy your products or services.


    Sponsorship
    Sasol re-fuelling Amaglug-glug
    Sasol has renewed its commitment to the South African Football Association (SAFA) through a R40 million sponsorship of the Amaglug-glug, SA under-23 soccer team, for the next four years. Sasol's association with the Amaglug-glug, began nine years ago, and has seen the company invest R75 million in the team and development soccer in South Africa. The SA Under-23 soccer side will carry the hopes of all South Africans to the Beijing Olympics in 2008.


    TV    
     
    Eating 'Off the Menu' with Ainsley Harriott...
    BBC Food, broadcast to almost one million subscribers across Africa on DSTV, has commissioned a second series of 18 episodes of 'Off The Menu', with celebrity chef Ainsley Harriott, and is auditioning contestants for the new series.

    Local reality series 'Our House' invites SOS Villages in
    A new local reality television series for etv on home renovation and refurbishment, titled: Our House, is creating new standards in reality TV. What sets this programme apart, from similar contenders, such as Huis Huis and The Block, is the fact that the would-be home improvement experts are none other than children selected from KFC sponsored SOS Children's Village homes, across the country.

    New kykNET drama to challenge soapie formula
    kykNET's innovative position in local Afrikaans television production will be further strengthened with the launch of a new locally produced telenovella on 5 February 2005. Called 'Hart van Staal', it follows on the heels of other series like 'Song vir Katryn', 'Plek van die Vleisvreters' and 'Villa Rosa'.

    A bumper year for SuperSport rugby coverage
    SuperSport, will be showing at least 310 live rugby matches during 2005, including more than 40 internationals, all matches played by the Lions in New Zealand, and all Super 12 and Currie Cup fixtures. This is not counting live coverage of the World Cup Sevens in Hong Kong, or the IRB Sevens in Dubai and South Africa. Also included are all Six Nations (15) and Tri-Nations (6) test matches, all South Africa's internationals and the full list of 69 Super 12 and 32 Currie Cup fixtures.

    Vaseline Lotion gets Healthy & Touchable with Red Cherry - Red Cherry Television
    To launch their new commercial, Vaseline Lotion made use of Red Cherry's ADS UP and WOT'Z UP tops and tails on MNet and e-TV respectively. The topped and tailed commercial flighted from the 22nd November to the 30th December and over that period received a record breaking 23 850 entries.

    Latest Image Bank Film showreels screening now at Getty Images Film - Gallo Images
    Anyone needing to find fresh, relevant footage with high-production values at a really affordable fee, can see it all now in the new "screening room" at www.gettyimages.com/film.

    'Die Nutsman' sponsorship renewed
    The weekly Afrikaans DIY series, Die Nutsman, now in its fourth run, sees Barloworld Plascon renewing its sponsorship rights once again. The show has grown in popularity since its launch in late 2003, and is hosted by skilled DIY-er, Riaan Venter, and broadcast on SABC2 every Thursday at 18h00. Maximising the sponsorship and promoting brand loyalty amongst viewers, Plascon runs weekly competitions during which viewers can win a Plascon products hamper.


    Columns
    ADjudicate
    Any fella you want?
    [Dr Kay Brügge] The Dulux "Add some (colour)" advertisement, which depicts a 'painting' of Adam and Eve in the Garden of Eden, is an interesting one. Compositionally speaking, Eve whilst offering Adam the all-important apple, does so very casually, her gaze directed at something (or someone?) else. Moreover, instead of holding on to Adam, she firmly holds on to the tree of seduction?


    Forums
    Ronald McDonald - the stalker?
    I have always had a problem with Ronald McDonald, and clowns in general. There has always been something sinister about them, and I believe I am not the only one who thinks so. What is your view?

    Ridiculous job titles
    The ad industry inflates its own importance. Back in the days when advertising was (arguably) sensible, the Art Director was known as a Layout Artist or Commercial Artist and the Art Director fulfilled today's Creative Director Role. What is your view?

    Where have the ethics gone?
    Some advertising agencies are seriously taking their clients for a ride... I have personally been involved in two agencies that have blatently stolen money from the client. What is your view?

    More...  Submit a forum


    New accounts
  • New clients for HKLM - more info
  • Launch Factory secures new projects - more info
  • New accounts for Redefine.Evolve.Direct (RED) - more info
  • Emerging Sounds sings new publicity deal - more info
  • Balance New Media develop Prima Toys website - more info
  • Netstar and Net#work BBDO team up - more info
  • Fuzigish lands new brands - more info
  • Cape Town's hot new agency Pharo Communications starts work for Cape 5 - more info
  • Sweet success for Marlene Truter Communications - more info
  • Dave Chislett goes to Bootcamp in a Red Ambulance - more info
    More...  Submit news


  • People on the move    View the latest ad
    industry jobs here.
      
    Joanne Pollard
    Recruitment Specialists
  • Julian Hester joins Terraplane - more info
  • Forum member heads down under - more info
  • Ricky Singh joins Jacaranda 94.2 - more info
  • Tamara Schmidt appointed new Client Service Executive for Alliance Media South Africa - more info
  • New appointments at Scan Display Solutions - more info
  • Businesswomen's Association appoints a new CEO - more info
  • Brigette Muller joins Pharo Communications - more info
  • Martin Swart has joined Maverick Masupatsela as an Event Executive.
  • New additions to The Communications Firm - more info
  • Eddington Danda has been appointed Account Manager at Research International SA.
    More...  Submit news


  • Events to diarise
    Event Management - IMM GSM, Johannesburg, 14 Feb
    This two-day programme is aimed at providing the marketer or operator with specific skills and knowledge to undertake events management within a competitive and sophisticated environment.

    Fast Track Programme for Direct and Interactive Marketers - 40 Hours - IMM GSM, Johannesburg / Cape Town, 14 Feb
    Learn innovative approaches to direct and interactive marketing in order to compete more effectively using today's changing tools, techniques and integrated strategies.

    Global Marketing - Practical Export Marketing - IMM GSM, Cape Town, 15 Feb
    After attending this two-day course, delegates will understand the basics of export marketing, how thorough planning can help to prevent costly mistakes, the international trade environment and its impact on small and medium-sized businesses and how to identify and develop export markets.

    Courses at the IAJ for March (Print Department) - IAJ, Parktown/Johannesburg, 15 Feb
    Psychology for journalists, Interviewing, Social Beat Reporting, HIV/Aids and Law Breakfast are courses at the IAJ for March.

    Touching the Future - Executive Business Forum - Telkom, Sandton, 16 Feb
    Wondering what the technology future holds? Join Telkom and FutureWorld. Free seminar.

    Key Account Management Seminar - Da Vinci Enterprises, Midrand, 16 Feb
    A two-day seminar presented by Dr Noel Capon, where you will have the unique opportunity to achieve increased sales growth throught the management of your "Key Accounts".

    Tales of the Journey - The Write Co, Sandton, 23 Feb
    Make your day to day experiences significant.

    Think Smart - Sales Seminar - SalesBytes, Midrand, 24 Feb
    A powerful morning seminar for sales teams that need to stay ahead of the pack.

    MFSA Roadshow - Marketing Federation, Cape Town, 24 Feb
    The MFSA and the road ahead...

    Persuasion and Negotiation Skills - marcus evans SA, Johannesburg, 28 Feb
    As management styles become more participative, persuasion becomes an essential tool for managers.

    NQF Level 4: Sharpen your Direct and Interactive Marketing Skills - 3 Days - IMM GSM, Johannesburg & Cape Town, 28 Feb
    This programme is primarily designed for newcomers to the industry, who want to learn innovative approaches to direct and interactive marketing.

    Write a global PR plan - The Write Co, Sandton, 02 Mar
    Unleash the Power of Public Relations.


    Upcoming events
  • The Big Idea Workshops - HBD Venture Capital, Cape Town, 07 Feb
  • Mobile Monday Networking Event - Cape IT Initiative & WASPA, Cape Town, 07 Feb
  • Practical Feature/Freelance Writing Course - , Greenside, Johannesburg, 08 Feb
  • Copywriting Course - AAA School of Advertising , 444 Jan Smuts Avenue,Bordeaux, 08 Feb
  • Hecate Corporate Theatre - Previews - Hecate, Sandton, 08 Feb
  • Getting Started in Cause-related Marketing - Charities Aid Foundation SA, Johannesburg, 08 Feb
  • Breakfast Seminar: Could your sales team be missing a trick? - FrontRange Solutions , Sandton , 10 Feb
  • Innovation and Creativity Seminar - TomorrowToday.biz , Jhb, Dbn, Ctn, 10 Feb
  • ABC of Event Management (Presenter Merle Whale) - Mbizo Events (Pty) Ltd, Cape Town, 10 Feb
  • The Power of the Press release - The Write Co, Cape Town, 11 Feb
  • More...  Submit an event


    Jobs offered    Specialising in Media Sales, Advertising
    and Marketing placements
    OPEN DOOR Recruitment:
    Telesales - Johannesburg, Rivonia
    Dynamic tele-sales position for someone with a solid track record in tele-sales. Able to start soonest. Knowledge of the ICT and government markets preferable. - read more...

    Web Developer - Cape Town
    Someone that is passionate and enthusiastic about digital communications, works well in a dynamic team and is proactive in finding solutions to coding challenges. - read more...

    Sales Representative - Johannesburg
    Independent Pan-African Media Services Agency invites applications for the position of Sales Representative. - read more...

    Assistant Marketing Specialist - Gauteng
    A position exists for a marketing specialist to assist with concept design + campaign development / Writing creative briefs / Assisting with special events. Implementation/execution of marketing campaigns and other marketing activities. - read more...

    Regional Communications Officer - Pretoria
    Based at Save the Children's Regional Office in Pretoria. To research and write about SCUK's challenges and achievements. Should possess communication, writing, editing skills. Knowledge of children's issues. - read more...

    Sales Executive - Johannesburg - North
    Highly motivated advertising sales star required for electronic Travel Guide Magazine. Great earning potential for experienced person. Commission Only. Own Car. Urgent. - read more...

    Key Accounts Manager (Advertising) - Publishing - Sandton
    Earn R25 000+ pm servicing all Government departments & Parastatals. Great opportunity to work for this large, well established Publishing house. Work hard and reap the rewards! - read more...

    Receptionist - Johannesburg
    Required for Youth Market Specialist Advertising Agency - Young; Vibrant; Excellent telepone manner - preferably with a marketing/secretarial background. Must be able to manage company database/arrange conferences etc. - read more...

    Junior/medium weight Graphic Designer - Randburg
    Motivated, disciplined individual minimum 1 to 2 years experience who can work to deadlines. Creative with comprehensive portfolio/disc. Must be Mac literate, Photoshop, Freehand, Quark (nonneg). Must be creative. - read more...

    Accounts Executive -
    Ads24 in Johannesburg has an exciting position available for an experienced Account Executive to generate national advertising income for Son. - read more...

    Accounts Executive - Government portfolio -
    Ads24 in Johannesburg requires the service of 2 experienced Accounts Executives to work on the government portfolio, responsible for the management of advertising turnovers and building of sound relationships. - read more...

    Mid-senior Graphic Designer - Johannesburg, Rosebank
    Quick thinker, creative, hard-working designer to design annual reports, corporate brochures, corporate branding (logo design etc), websites etc. - read more...

    Senior Media Planner - Cape Town
    One of SA's leading retail brands needs a strong Media Planner with a flexible attitude to join the planning team in Cape Town. Solid support team. - read more...

    Organising and Co-ordinating Loeries -
    The Creative Circle and the Association of Communications Agencies hereby invite suitably experienced advertising awards organisers to register expressions of interest with regard to organising and co-ordinating of the 2005 Loerie Creative Advertising Awards. - read more...

    New Business Developer - Pretoria
    Sourcing new clients; lead generation; follow up on leads and referrals. Representing Brightmark to new and existing customers. - read more...

    More...  Submit a job


    Quote of the day
    "In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman." - David M. Ogilvy
    Send to a friend

    "Marketing is not an event, but a process . . . It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely." - Jay Conrad Levinson
    Send to a friend

    "The only factor becoming scarce in a world of abundance is human attention." - Kevin Kelly
    Send to a friend

    "People don't really care how much you know until they know how much you care." - Mike McNight
    Send to a friend

    "There's nothing more dangerous than an idea, when it's the only one you have." - Emile Chartier
    Send to a friend    More...  Submit a quote

          




    16 days
    to go before the 8th Design Indaba, Cape Town International Convention Centre, 23 to 25 February 2005. Expect to see a surge of energy in the international creativity grid!
  • Design Indaba
  • Design Indaba Expo
  • Architectural Indaba
  • Fashion Indaba
  • Jewellery Indaba
    BOOK NOW




    Welcome to the following companies who have opened press offices on Bizcommunity!

    Primedia Face 2 Face
    Face 2 Face is a Primedia Group Company, which for the last 21 years has specialised in distribution and communication services to townships throughout South Africa. The company has the most extensive face-to-face distribution and promotional network within South Africa.
    Click here to visit Primedia Face 2 Face's press office.


    Expanding Branding
    Expanding Branding represents many different suppliers of products and services and is essentially a one-stop Sales and Marketing Agency. Specialising in Promotions, In-store Media and SMS/IVR competitions, the company prides itself on professional sales, project management and reporting.
    Click here to visit Expanding Branding's press office.


    Superbrands
    Superbrands is the independent arbiter on branding. The organisation promotes the discipline of branding and pays tribute to exceptional brands. Superbrands programmes operate in over 40 countries. Superbrand status is awarded by an independent Superbrands Council.
    Click here to visit Superbrands' press office.


    MARKETING
       Added Value
       Aristos Marketing
       Citigate SA
       Conceptualise
       Exp.Momentum
       Expanding Branding
       GfK Marketing & Research
       Growth Partners
       Magentasoft
       Marketel
       Outdoor Exchange
       PRIMAproximity
       Right Stuff
       stratplanning.com
       The Virtual Works
    ADVERTISING
       AdMakers
       Boom Town
       FCB Cape Town
       FCB South Africa
       Goldswain Global Advertising
       Joe Public
       King James
       Lowe Bull
       Red Cherry Advertising
       Red Cherry Television
    BRAND MANAGEMENT
       ChatROOM
       Superbrands
    BRANDING
       Enterprise IG
       HKLM
       Idea Engineers
       Interbrand Sampson
       Kemistry
    CRM
       HerdBuoys & Ramsay Communications Group
       Just Intelligent Business
    DIGITAL
       Acceleration
       Adobe SA
       Bandwidth
       Direct Distribution Services
       Fireworkx.com
       FLUX
       IOL New Media Sales
       KRAZYBOYZ
       Mimecast
       MPower New Media Sales
       Orijin New Media
       Prezence SA
       Stonewall Productions
       Student Village
       Ukubona
       VentureWeb Interactive
       White Wall Web
    EDUCATION AND TRAINING
       The Image Excellence Group
       Vega School
    EDUCATION/RECRUITMENT
       CCI Coaching Academy
       Concept Interactive
    EVENTING
       About Entertainment
       Biz Events
       Cafe Vacca Matta
       Collyer Lessick & Associates
       Fresh Strategy
       Gearhouse SA
       Hecate Corporate Theatre
       Maverick SA
       The Event Production Company
       The Invent Group
       True Colour Events
       Vodaworld Events
       Zhen Events
    MAGAZINES
       Homemakers Fair
       Media24 Womans Magazines
       The Other Guide
    MEDIA
       Altmedia
       The African Extension
    MULTIMEDIA
       Cybertrenz
       JD Consulting
       TEC Multi-Media
    NEWSPAPERS
       Ads24
       Beeld
       City Press
       Rapport
       Sunday Sun
    ONLINE MARKETING
       Habari Media
       Kowabunga! Technologies
    OUT OF HOME
       Airport Media
       Primedia Face 2 Face
       Primedia Outdoor
       TBM
    PAPER MANUFACTURERS
       Sappi
    PHOTOGRAPHY
       Gallo Images
       Great Stock
    POST-PRODUCTION
       Masters & Savant
    PRINTING
       ABC Press
       Businesscard Online
       Creda Communications
       Edition Publishers
       PrintAbility
    PRODUCTION
       New Faces South Africa
    PROMOTIONS
       Prompt-Pac & Promotions
       Wicked Promotions
    PUBLIC RELATIONS
       24-7 Solutions
       FHC Strategic Communications
       Gecko Communications
       Grapevine Communications
       Holland Park PR
       Janine Lazarus Media Consultancy
       Just Ideas
       Livewired Communications
       The Learning Theatre
       The Lime Envelope
       The Red Phone
       The Write Co.
    PUBLISHING
       Affinity Publishing
       STE Publishers
       Top Companies Publishing
    RADIO
       Jacaranda 94.2fm
       YFM
    RECRUITMENT
       Ad Talent / Marketing Talent
       theWorksquad
    RESEARCH
       ACNielsen
       Bateleur Research Solutions
       Confluence Digital Research
       Eighty20
       FutureAntz
       Markinor
       Promotional Intelligence
       Research Surveys
       RITAG
       Synovate
    RETAIL
       Brand Power
       FMCG.CO.ZA
    TV/FILM PRODUCTION
       Film Resource Unit
       Fresh Eye Film Productions
       Frieze Films
       Gauteng Film Office
       Giant Films
       Heat Castings
       Krishna Smiles Flowers Bloom
       Ochre Moving Pictures
       Picture Tree
       Sithengi Film and Television Market
       Suburban Films
       Terraplane
       Velocity Films
    WEB
       Streetcar

    Open a press office.


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    Sponsors:
    8TH INTERNATIONAL DESIGN INDABA:Design Indaba 8
    BRANDING:Idea Engineers
    NEWSPAPERS:Sprint
    PUBLIC RELATIONS:Holland Park
    RESEARCH:Bateleur Research Solutions
    SOFTWARE:Direct Distribution Services
    TV:SABC Airtime Sales3


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