| No Comment |  A Happy New Year to all our readers, advertisers and contributors - may all your dreams come true in 2005, from us all at Bizcommunity.com! It's a pity that it sometimes takes tragedies such as the Tsunami disaster in December to make people realise how precious every moment is in the here and now. Too many people just live in the future. But on that note, to aid and assist your business in 2005, we bring you the predictions of up and coming trends in our industry this year - across media, marketing, advertising, branding, communications, etc - that Bizcommunity.com has sourced from experts in our industry. May it be your best business year yet!
Enjoy! Louise Marsland, Editor, editor@biz-community.com
| | Headlines | Top industry trends for 2005
International trends show China is hot news
Top brand trends for 2005
The year that was - and events to diarise
Cinevation rolls out a new branding
Interactive broadcast for prospective PRISM Award entrants
Graphic design bursary deadline extended
Nicky Greenwall back in the showbiz spotlight
Blog is word of the year
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Marketing | | Top industry trends for 2005
[Louise Marsland] If you are blogging regularly, have your Blackberry on order, know what 3G is (not a 3rd G-spot you have no hope of finding anyway), have Craig Native in your wardrobe, know what the Feminine Factor is (nothing to do with Fear Factor!), then you're so up-to-date on coming trends that you might as well stop reading now. However, if you don't even know what I'm talking about, best you resign your job right now and take up vegetable farming! Without a doubt, new technology options will have the greatest influence on media, marketing and communications options in the future, globally.
International trends show China is hot news
Global advertising expenditure for the past year (2004) is likely to rise by 6.9% year-on-year, to around $370 billion ($276.32bn; £190.97bn), predicts international media network ZenithOptimedia, which also says that ad expenditures in the Asia Pacific region will overtake that of Europe within the next 10 years. Europe currently spends around $94.4bn annually (26% of total world advertising), while Asia-Pacific generates $75.6bn (20%).
Top brand trends for 2005
Bizcommunity.com asked two of South Africa's leading brand specialists to unpack branding trends for the coming year. HKLM's top five branding trends and Interbrand Sampson's annual Top 10, clearly indicate that ethics and increased accountability are increasingly important when building lasting brands and tapping into consumers' values.
The year that was - and events to diarise
[Louise Marsland] The year that was, 2004, was certainly one characterized by painful labour pains in the media, marketing and advertising industry as the Marketing Federation of South Africa almost drove the industry's biggest showcase, the Loerie Awards, to extinction, but began much needed research to benchmark transformation, as the advertising industry beat marketers to the BEE barometer with the launch of its empowerment scorecard.
Blog is word of the year
Now here's an indicator that "blogs" and "blogging" took the world by storm last year - the American Merriam-Webster dictionary publishers dubbed "blog" as word of the year for 2004. They chose blog to mark the rise in influence of bloggers, who are simultaneously courted, ridiculed and feared. Blog is cyberspeak for Web Log - an online diary of commentary about anything from attacking company reputations, to your personal reflections. Ignore the rise of blogging at your peril.
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Advertising | | Where alotto the Lotto money goes...
The National Lottery's biggest "winners" who collectively took more than R2.7 billion in the past five years, will show their happy faces on television, beginning early January 2005, in a new publicity campaign to counter scepticism.
Unique marketing solution tagged and in the bag - Aristos Marketing
A Cape-based advertising agency has solved some of the beverage industry's oldest challenges by designing a unique "six pack neck tag" as a competition mechanism for Fruit Alcoholic Beverage (FAB) client, Hooper's Hooch.
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Cinema | | Cinevation rolls out a new branding
 Cinevation has re-branded itself in line with its expanded business offering. Launched as a cinema specialist some seven years ago, Cinevation cornered the big screen market when it launched novel concepts in the cinema environment.
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Design | | Graphic design bursary deadline extended
The deadline for application for the annual South African Graphic Design Council (think) education bursary has been extended to 28 January 2005. South African citizens studying or preparing to study in the fields of Graphic Design, Visual Communication, Advertising, Multimedia/New Media Design, or Digital Design at any accredited tertiary education institution in South Africa are eligible to apply.
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 Marketing Due Diligence
Presented by: Prof. Malcolm McDonald, UK
Assessing whether your marketing strategies create or destroy shareholder value. One day executive briefing for; CEOs, Directors, Investor Relations Managers and Investment Analysts 11 March 2005 Sandton - 14 March 2005 Cape Town.
Contact: SBS Conferences on 021 914 2888 or visit www.sbs.co.za/mdd2005
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Digital | | New corporate ID for Capitus - Fireworkx.com
Fireworkx assisted Capitus in realising a new corporate identity, starting with the revision and design of a new logo for the company. This was followed by the design and development of a website to create an online presence for the Capitus products.
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Direct Marketing | | PRIMAproximity UK associate wins top award - PRIMAproximity
For the fourth straight year Proximity London, PRIMAproximity South Africa's UK associate, has won Marketing Week's annual client reputation survey for direct marketing agencies.
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Magazines | | Drive Out goes quarterly
 South Africa's 4x4 lifestyle magazine, Drive Out, will add a fourth issue to its current annual three issues per year print schedule, according to publisher Naomi Herselman, New Media Publishing.
SA Computer Magazine moves to Replay ITV Media
Starting with the February 2005 issue, SA Computer Magazine will be published monthly by publishing house, Replay ITV Media, which has secured the publishing license and aims to 'reboot' the title with innovative new ideas.
Annual wedding magazine now available on shelf
Brides and Homes, an Associated Magazines title, is now available at leading bookstores across South Africa. This annual bridal magazine features local talent in wedding design, fashion, food and venues. "The Summer 2004 Brides and Homes is an inspirational must-have for every modern bride," says Robynne Kahn, editor of Brides and Homes. "We compiled more than 100 pages on everything every wedding planner, bride and groom will need to know about creating the best wedding day. We also included our very popular Little White Book, a comprehensive classified section that lists suppliers, venues and designers."
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Production | | Things get wild in Turkish department store - Frieze Films
Director Michael Buckley from Frieze Films was recently assigned a job by a Turkish department store - Boyner, to direct a commercial that shows wild animals including a giraffe, zebra, crocodile and a peacock walking through the various departments within the store.
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| Public Relations | |  |
| | | Interactive broadcast for prospective PRISM Award entrants
The Public Relations Institute of Southern Africa (PRISA) has announced that DSTV will be broadcasting a live pre-entry programme in preparation for the public relations and communications industry's most prestigious set of awards, the PRISM Awards, on DSTV, Wednesday, January 12, 2005 at 7.30 - 8.30pm.
Anglo mourns death of company spokesman
It is with deep sadness that Anglo Platinum announced that Mike Mtakati, Group Manager, Corporate Communications and the company spokesperson, was tragically killed, together with his wife, Nonhlanhla and his four children, in a car accident early December 2004. Their nieces, travelling with them, also died in the accident. The directors and staff of Anglo Platinum and Anglo American extend sincere condolences to the Mtakati family, colleagues and friends. Mtakati joined Anglo Platinum in February 1998.
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| Research | |  |
| | | Instore promotions peak during November - Promotional Intelligence
November was an active period for in-store promotions with manufacturers having one last attempt to influence shoppers to try their brands or products before the hectic festive season hit.
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| TV | |  |
| | | Nicky Greenwall back in the showbiz spotlight
Entertainment reporter and It girl, Nicky Greenwall, is back and will be hosting a brand new showbiz programme on etv this new year. Greenwall tapped into the pulse of South Africa's hottest lifestyle options when she first started as a presenter for Nightlife. Now she's back with 'Showbiz Report'.
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Forums | | The Tsunami and the SA Eagle ad
Given the scale of the horror left in the wake of the Tsunami, you'd think that SA Eagle would place a different ad... but no. What is your view?
More... Submit a forum
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New accounts | | The Idea Shop launch new Aphrodite Diamonds site - more infoThe International Marketing Council of SA appoints new partners for 2005 - more infoJosie Borain shoots Jared Leto for Interview Magazine in South Africa - more infoGlam Slam secures the contract for the big reality TV series of 2005 - more infoThreshold Collective puts the cheese back into cheesy - more info
More... Submit news
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People on the move | | Neville Goldman joins BAY FM 107.9 - more infoWendy Probert has been appointed division head of event & entertainment management at ZPR, Bloemfontein.Kerry Shillaw has joined heat Magazine as Ad Sales Exec.Lesego Tlhabanelo has joined Ster-Kinekor Home Entertainment as Marketing Executive.New appointments at Citizen - more infoHKLM has appointed Lasea Strydom as a New Brand Thinker.Jason Eborall joins The Media as sales manager - more infoRodney Kowalski suspended from duties at Bay FM - more infoSharon MacDonald has joined Northern Regional Newspaper as Advertising Manager for City Vision and Son newspapersTarin Savage has recently been appointed as Senior Research Manager at IPT (Interactive Prospect Targeting Ltd)
More... Submit news
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Events to diarise | | Filmmaking workshop for scholars - The Writing Studio, Sea Point, 11 Jan
Join the exciting 3-day workshop for scholars who are budding film directors and scriptwriters at the SABC in Sea Point on Tuesday, January 11, Wednesday, January 12 and Thursday, January 13.
Open Day - Vega School, Cape Town, 15 Jan
Experience wisdom with magic and visit South Africa's premium School of Branding.
January REPUCOMM workshops - Rosebank, Sandton, 17 Jan
Information on the following upcoming public training events: Reputation Risk Management Master Class (17 - 18 Jan 2005) & Market a Consulting Practice (20 January 2005).
Journalism courses at the IAJ - IAJ, Parktown / Johannesburg, 31 Jan
The IAJ, the country's premier provider of short courses for journalists, offers several programmes:
Internet Web Programming Course - AAA School Of Advertising , 444 Jan Smuts Avenue, Bordeaux, 31 Jan
A Module in Internet Web Programming
Desk Top Publishing Course - AAA School of Advertising, 444 Jan Smuts Avenue, Bordeaux, 31 Jan
A Module in Desk Top Publishing starting on the 31 January 2005.
Copywriting Course - AAA School of Advertising , 444 Jan Smuts Avenue,Bordeaux, 08 Feb
A Module in Copywriting starting on the 8 February 2005.
Business Success in China: Prospects and Strategies - Finlay Events & Communications, Park Hyatt, Rosebank, JHB, 16 Feb
Breakfast event with leading China-strategist, Kobus van der Wath, author of "Doing Business in China - the system and the strategies".
The 10 most important business ideas of the last year - Finlay Events & Communications, Hyatt Hotel, Johannesburg, 24 Feb
Join us for breakfast with top management consultant, dynamic author and speaker, Ian Mann.
Art Direction Course - AAA School of Advertising , 444 Jan Smuts Avenue, Bordeaux, 01 Mar
A Module in Principles of Art Direction starting on the 01 March 2005.
2005 Creative Part Time Short Course Schedules - AAA School of Advertising Cape, Cape Town, 08 Mar
A summary of creative part time courses offered by the AAA School of Advertising Cape, starting from 8 March 2005.
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Upcoming events | | | The Power of the Press Release - The Write Co, Sandton, 12 JanClean as a Bone - The Write Co, Sandton, 13 JanBack to Basics - The Write Co, Sandton, 14 JanFriday Mornings with Amanda - The Write Co, Sandton, 14 JanRomance the Dollar! - The Write Co, Sandton, 15 JanInternationally Accredited Radio Broadcasting Course - Broadcasting Training Center, Windhoek, Namibia, 15 JanWriters Write - The Write Co, Sandton, 17 Jan | More... Submit an event
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| Jobs offered | Specialising in Media Sales, Advertising
and Marketing placements |  |
| | Editor - Johannesburg
Editor on industrial/it/supply chain monthly trade magazine for small publishing firm. Plan issues, interviews, photograph subjects, write up stories, attend conferences/functions. 5 years experience as an editor. - read more...
Graphic Designer - middle weight - Jhb Northern Suburbs
Min 4 years experience in a design company. Diverse projects in corporate design, branding, packaging, brochures, advertising and web. Work on blue chip brands and come and win some awards. - read more...
Event Co-ordinator - AA only - Illovo
Event co-ordinator sought for fast paced agency. Opportunity to work on exciting clients and develop a career in event management. AA only. - read more...
Senior Media Sales Executive - Johannesburg
Looking for a female senior media sales executive with print experience and good established relationships with ad agencies and clients. - read more...
Account Executive - Sandton
Well-established PR agency seeks AE with media liaison experience to manage client base and work with team in delivering superb PR campaigns and direct results. - read more...
PR Senior Account Executive - Houghton
Support an Account Manager responsible for a portfolio of consumer clients. Writing an important part of the position. Client service skills extremely important. Event management experience an advantage. - read more...
Graphic Designer (Mid) - Cape Town (Northern Suburbs)Advertising Sales - Magazines - JhbOnline Campaign Administrator - Cape TownAccount Manager - Sandton
More... Submit a job
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Quote of the day | | "The object of a new year is not that we should have a new year. It is that we should have a new soul." - G.K. Chesterton
Send to a friend More... Submit a quote
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