| No Comment |  This week sees the launch of the Markinor/Sunday Times Top Brands survey and Brands and Branding annual published by Affinity Publishing. Always a 'star-studded' launch at the once-notorious Summer Place in Hyde Park, we'll bring you more on that one later this week. The count-down to Loeries is officially on and despite the politicking behind the scenes and retrenchments at the Marketing Federation of SA, it promises to be a bash of epic proportions this year, with four awards ceremonies, 38 seminars at the two conferences - including 13 international speakers, golf, booze cruises, game drives and hangovers of note! So get the tux out of mothballs or splurge on a new frock and make sure you're there to network, rubber-neck and celebrate the first Loeries Festival of its kind in our industry. Let's make it a good show!
Have a good one! Louise Marsland, Editor, editor@bizcommunity.com
| | Headlines | MFSA retrenchments 'won't affect' Loeries
Adding value to the Ad Industry
Driving home the SA brand message internationally
Greatest South Africans profiled
MDDA decides on more grants for media
All the Loeries finalists...
All the sponsors of Loeries 2004
Top sponsors for new reality/DIY show
SETA - have you paid for your ticket, but missed the ride?
"Yesterday" wins top award in Venice
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| Loeries Festival | | | Sun City, 1 - 3 October 2004 | |  |
| | | All the Loeries finalists...
The Loeries Awards finalists have been announced for the following categories: Creative Awards, Corporate Events, Corporate Film, Design, Digital, Direct and Effectiveness and Promotional Marketing. There are 655 finalists from over 3500 entries.
All the sponsors of Loeries 2004
The Loerie Awards was established to recognise agencies and individuals who demonstrate thought leadership, superior execution, and innovation in the field of marketing and advertising.
A celebration of creativity and African talent
Loeries 2004 has not only moved to a warmer timeslot in the year, but for the first time, The Loeries Festival at Sun City, 1 - 3 October 2004, will showcase all of our industries talent and creativity over one innovative weekend: from awards to seminars, exhibitions and fun.
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 | At the pulse of the young and restless, JIP cuts it close. Fashion, Sport and lots of the hip and happening. your voice, your newspaper. Every Monday in Beeld.
Phone 011 713 9094 / 012 420 7841, for more information visit our Press Office | |
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Marketing | | MFSA retrenchments 'won't affect' Loeries
[Louise Marsland] Sixteen staff will be retrenched from the Marketing Federation of SA nationally, in the final restructuring phase of the organization, said Mpho Makwana, Chief Executive of the mfsa, today, Friday. Makwana has assured the industry that the Loeries Festival taking place 1 - 3 October 2004 at Sun City, will not be affected.
Driving home the SA brand message internationally
In the past week, 10 Brand South Africa taxi cabs, with more than a splash of colour and wit, hit the streets of London to promote sunny South Africa as a tourist destination to Britons faced with more grey skies than blue in a year.
How to get a free second opinion - the use of dual-brain psychology in focus groups
[Sid Peimer] One day a troubled war veteran, covering his left eye, looked at a plant in his psychiatrist's office and remarked with some discomfort that: "It looks like the jungle." When he covered his right eye, he remarked "No, it's a nice-looking plant."
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Advertising | | Adding value to the Ad Industry
[Jaco Botha] About a year ago I read an article "The Importance Of Being Google" by Chris Worth which appeared in Strategic News Service (an eMag dedicated to predicting future trends in technology). Worth, an advertising specialist, argued that the search engine, Google.com, is fast becoming the world's biggest ad agency.
Previewing the lighter taste of Horlicks
In an effort to encourage sampling and get consumers to interact with the brand Horlicks Light, a 35% less fat version of the much loved original brand, aimed at the health conscious market, elected to utilise Inline Indoor Media's array of cinema foyer advertising opportunities to access cinema audiences.
Kleenex print campaign is not to be sniffed at
 Advertising agency J Walter Thompson Johannesburg has come up with a clever twist on the winter cold plague that affects everyone at this chilly time of year, with a cheeky new print campaign for client Kimberley Clark for Kleenex Ultracare Tissues.
Boom Town awarded account for Metro's new university - Boom Town
Boom Town Advertising has been awarded the Nelson Mandela Metropolitan University (NMMU) account. The decision to appoint Boom Town as the advertising agency for the Nelson Mandela Metropolitan University, to be formed through the merger of PE Technikon and UPE (incorporating Vista: PE) on 1 January 2005, was approved by the Interim Council Elect of the new institution for a period of two years.
Saatchi & Saatchi humours Estoril Books
Targeting Gauteng bookworms, Saatchi & Saatchi Johannesburg has created an impactful print and poster campaign for Estoril Books, highlighting both the volume and wide variety of reading material stocked by Estoril Books.
| Advertisement:
 | May 2004 sees the Launch of the CPR (Community Paper Research) results. This survey focuses on Media24's community newspapers and will help shed some valuable light on the demographics, activities, reading habits and shopping patterns of the markets they reach. See you at the agencies. For more info visit us at http://www.ads24.co.za |
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| Branding | | | Idea Engineers will grow your brand, reputation & business. | |  |
| | | Springbok rugby offers vital brand lessons for business leaders - Idea Engineers
[Janice Spark] South African rugby has come in from the cold, but a hot win shouldn't make us forget the lessons of the past six years too quickly. South African Rugby is an entirely unique animal - a blend of commerce, sport, provincial interests and media investment. Janice Spark of Idea Engineers believes that the game's turbulent history offers interesting lessons for business.
Appreciate the differences for success in Africa - Affinity Publishing
The rest of Africa is not waiting for South African companies to arrive with their products. While this fact may be unpleasant to accept, a marketing strategy that appreciates the differences between markets in Africa and recognises the strengths of individual countries is required to achieve business success on the continent.
Living the brand - daily
Most brand strategies fail because employees do not 'live' the brand in all their daily work activities. The stumbling block, according to Shukri Cornelius, MD of BTS Africa, is that brand strategies generally fail in the communications effort.
Showcasing SA's creative talent - Affinity Publishing
A glossy new 356 page book and CD set showcasing the best of South Africa's advertising creativity has just become available. The Best of South African Advertising & Design Volume 2 (Affinity Advertising and Publishing, in association with The Creative Circle) features nearly 400 examples of advertising and design that won highly respected international and local awards in 2001 and 2002.
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Cinema | | "Yesterday" wins top award in Venice
The ground-breaking isiZulu feature film Yesterday, which had a gala screening at the 61st Venice International Film Festival on 3 September, was awarded the inaugural Human Rights Film Award at the Festival. The film which stars Leleti Khumalo and which is written and directed by Darrell James Roodt and produced by Anant Singh, received a rousing 15 minute standing ovation from the audience in Venice. The issue of HIV /AIDS is poignantly dealt with in Yesterday, a Videovision Entertainment production, produced by Anant Singh and Helena Spring and written and directed by Darrell James Roodt.
'Yesterday' strong at the boxoffice
'Yesterday, the first-ever isiZulu commercial film which was released on Friday, 3 September, has become this year's second highest grossing South African film in its opening weekend - after Schuster's 'Oh Shucks, I'm Gatvol 'which was released on over four times as many cinemas as Yesterday. There has been a phenomenal word-of-mouth on the film, resulting in an increase in the boxoffice on Tuesday, 7 September compared with that of Sunday, 5 September.
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| Digital | | |
Online Marketing Maximized | |  |
| | | How to avoid being a spammer in the works
The US Justice Department is set to announce a major crackdown on cybercrime that will include arrests, subpoenas and property seizures of alleged spammers and online scam artists, according to The Washington Post in August. This year, the Systems Publishers Spam Summit has been incorporated into a broader event focused on the marketing industry: the Digital Marketing Event, October 19.
Independent Online turns five - with over 1 million readers - IOL New Media Sales
Independent Online, South Africa's most popular online news publisher celebrates its fifth anniversary by reaching more than 1.23 million readers in its birthday month.
How do I roll out an affiliate program? - Kowabunga! Technologies
An affiliate program is an online and offline marketing vehicle that enables you to place advertising on 3rd party websites and drive traffic to your own site, from where you can convert the visitors into customers or clients.
Wacom transforms its Intuos range - a new dimension in pen tablets - Direct Distribution Services
WACOM Europe GmbH, market leader in pen based digital imaging, has announced its latest range of professional pen tablets aimed at digital media professionals and high-level pro-sumers - Intuos3 Pen Tablet System.
MTN to explore broader local shareholding in MTN NigeriaMoviegoers can now jump the queue with new technology
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Education/Recruitment | | SETA - have you paid for your ticket, but missed the ride?
[Sid Peimer] Some agencies are not taking advantage of the SETA levy grants system, even though they are paying a skills development levy. This may be due to uncertainty or unwillingness to get bogged down with constructing the required WSP (Workplace Skills Plan) and ATR (Annual Training Report).
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Eventing | | Pride 2004 a unique opportunity to reach the Pink Rand
The annual Gay Pride March through the streets of Rosebank, Johannesburg, is scheduled to take place on 25 September, offering a unique chance for marketers to reach the 'Pink' community. Celebrating its 15th birthday, the Pride March is expected to draw between 10 000 and 20 000 people to Zoo Lake, making it the largest public parade in South Africa.
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Magazines | | Magazine gets Real
Endemol's hit reality TV show, All You Need Is Love, aired weekly on SABC1, is the latest on-screen success to spawn a magazine spin-off. Called REAL magazine, the monthly title will be aimed at black women between 18 and 34 - and will retail at R7.95.
Shape editor moves to Media24
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Media | | MDDA decides on more grants for media
The Media Development and Diversity Agency (MDDA) has announced that it has completed its third round of decisions on grants for community and small commercial media projects.
TPP goes digital
Adding another string to its bow, The Publishing Partnership (TPP) has drawn together an impressive digital team, which will provide TPP's clients with website assessments and management, as well as ezine capabilities. The dynamic Sumeera Dawood, lured away from M-Web, heads up the new team as on-line editor, with full technical and design support.
Multichoice to sponsor Highway Africa 2004
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| Newspapers | |  |
| | | Beeld celebrates 30 years of publishing - Beeld
On the 16 September Beeld turns 30 and to add extra value to its readers, the daily Afrikaans newspaper is launching a Beeld Card, powered by Infinity, a unique loyalty card offering loads of benefits for both existing and new subscribers.
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| Out Of Home | |  |
| | | Tiger Wheel & Tyre and Primedia Outdoor promote new store - Primedia Outdoor
Needing a cost effective, high impact, strategically localised medium to drive feet into, and to advertise a new Tiger Wheel & Tyre specialist store in Corlett Drive, advertising agency, Adgenda, purchased a well-situated Primedia Outdoor billboard.
Airport Media Unveils World's Largest Prismaflex Units at JIA - Airport Media
Airport Media, the only media owner based at Johannesburg International Airport (JIA), has unveiled its new media coup: the world's largest Prismaflex units, at JIA. The units or tri-visions, offer a staggering 451m2 of advertising space in total, with 173m2 on the upper level (domestic departures) and 278m2 on the lower arrivals hall level.
Starcom and Primedia Outdoor effectively maximise on The iMEDIAcy of Outdoor - Primedia Outdoor
Media specialist Starcom, seeking innovative advertising media opportunities to compliment the latest television commercials for leading brand Sprite, chose outdoor advertising in the form of strategically situated billboards. Two of the sites selected for their location, were those of leading wholly South African owned outdoor advertising media owner, Primedia Outdoor.
DStv goes to the movies with new outdoor campaign
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Printing | | Centre for the Book Cape Town accepts prestigious award at IBBY conference - Sappi
Centre for the Book's Lorato Trok was overjoyed to receive the IBBY Asahi Reading Promotion Award at the Italian Club in Rugby, Cape Town this week.
Sappi co-sponsors 'Great South Africans' book project
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Production | | Tony Baggott directs Brutal Fruit commercial
Director Tony Baggott of Frieze films had to search as far as London when casting the latest Brutal Fruit commercial.
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| Public Relations | |  |
| | | PR puts its money where its mouth is...
[Brian Berkman ] It goes to show: nothing piques competitor interest like money. At the recent Cape Town PR-Net meeting, where 70 communications professionals met to discuss 'Fees, Salaries and Return on Investment' at Marimba Restaurant, the tension between wanting to know what competitors charge and peoples' willingness to share that information, was palpable.
Fleishman-Hillard scores in global PR survey
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Radio | | Sexy sheep turns RSG image
 National radio station - RSG is gradually moving away from its 'Afrikaner equals sheep farmer' image to a much sexier one, which will appeal to a younger audience.
SIR launches South Africa's first satellite based radio stationMass axing at SAfmYarona FM 106.6 opens new studios
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| Research | |  |
| | | FutureAntz partner Research in Action provides intelligence on South African agricultural sector - FutureAntz
Providing vital intelligence and insight into the South African agricultural sector, research and marketing organisation Research in Action has released results from its first In-Touch Agri Survey.
Khanya Research Solutions launches website
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Retail | | Kraft launches new Oreo
 Kraft Foods SA has expanded its range of Oreo cookies, with the launch of a new double delicious Chocolate Crème Oreo, to expand the Oreo market by appealing to teens and adults as well. These new Chocolate Crème Oreo sandwich cookies have a dreamy, smooth chocolate filling. The launch coincides with a new look and pack sizes for the entire Oreo range are now available in new flow wrap packaging. The new Chocolate Crème Oreo comes in new 150g packs. The original chocolate and vanilla Oreo sandwich cookies are now available in handy new 22g and 100g packs.
Clover Logistics signs R400 million deal with UnileverAquafresh targets the tongue
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Sponsorship | | Sporting sponsorships up for grabs
Supersport is featuring the gentlemen's sports of cricket and golf for the next few months of 2004 and broadcasting all the top local and international games. September is Ryder Cup month for golf and also sees the ICC Champions Trophy kicking off (the latter is like a mini-world cup for cricket). The Dunhill Links Championship takes place in October, followed by the Nedbank Golf Challenge in November. The cricket highlight in November is the South Africa tour to India, while in December and January, England will tour South Africa.
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| TV | |  |
| | | Greatest South Africans profiled
The battle of the greatest South Africans starts on September 26 when SABC 3's ambitious 'Great South Africans' television project unveils this country's greatest men and women of all time - as voted for by the South African public.
Top sponsors for new reality/DIY show
The local version of the hit Australian reality/ DIY show, The Block, launched this week on M-Net and DSTV, and has scooped FNB as the headline sponsor, in association with Dulux and Mica. Other top sponsors include Samsung, Weylandts, Bosch, Italtile and Bpb Gypsum, amongst others.
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Columns | | Fred Says...
Driving advertising around the benz
 Disgruntled, his hand shook as he lifted a fresh Klippies and water, no ice, to his bearded lip. Fred was clearly unhappy. "I nearly got written off by a 'Coca-Cola' on my way here tonight!" he said.
ADjudicate
Horny oakes' weed?
[Dr Kay Brügge]  The "Herbology" billboards that have a guy peeking into his underpants are funny mostly because of the Libido Tonic's main ingredient, "Horny Goat Weed". Being a billboard, other details (notably of the 'guy') remain blurry. However, the printed version of the ad affords one a more extended scrutiny.
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Forums | | Where is our money going?
I want to know where the hundreds of thousands of rands are going to that agencies pay for Loerie entries? What is your view?
Daily Sun makes no ethics sense
In this new culture of journalistic titillation {as perpetuated by the Daily Sun}, we teach our readers that trivia is significant, that the lurid and the loopy are more important than real news. What is your view?
More... Submit a forum
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New accounts | | The Virtual Works will handle marketing and technology needs of national crime watch community, www.eblockwatch.co.zaMarlene Truter Communications clinches Veritas Awards - more infoStaphcor changes into Creative Planet - more infoHip Hop Media lounge scoops up three new accounts - more infoMixology adds BHP Billiton JTC to their client mix - more info14 10th Street Productions doing post on The Pure Monate Show - more infoRecent account gains for Tomcat Advertising - more infoThe Lime Envelope to action SAMRA's PR - more info
More... Submit news
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People on the move | | Michael Tame appointed to board of Creda Communications - more infoFairlady appoints Wendy Knowler as a specialist journalist - more infoBay FM appoints new Programme Manager - more infoClaire Fuhri welcomed by the Mixology team - more infoSipho Mbatha joins Ukhozi FM - more infoNew ComutaNet apppointments - more infoKatie Mohamed has been appointed as Account Executive at SABC Television Airtime SalesNew appointments at Beeld - more infoInroads appoints COO on Cell C business - more infoPetro van Bosch has been appointed assistant publisher: Wegbreek magazine at New Media Publishing
More... Submit news
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Events to diarise | | NLDTF New Comers Award - Sithengi, , 13 Sep
Sithengi invites entries for the NLDTF New Comer Awards, to be presented by the National Lotteries Distribution Trust Fund (NLDTF), at the Cape Town World Cinema Festival Awards Night.
The Child in the Book Exhibition - IBBY, Grahamstown, 14 Sep
Part of the 29th International Board on Books for Young People World Congress (IBBY) September 2004.
PR Plans that win Business - The Write Co, Sandton, 15 Sep
Develop and roll-out a campaign to launch a company, person or product to the market place.
Alexandra Renewal Music Intergenerational Development - Divine Consulting, Jhb - Norwood, 16 Sep
Workshops and training will be held all over Alexandra Township, featuring industry role players. Focus is on entrepreneurship opportunities in the Music Industry.
Father of digital design and technology to spread the word in SA! - Design Indaba, Sandton, 17 Sep
Professor Malcolm Garrett to hold a week-long workshop at Vega - The Brand School of Communications from 13-17 September 2004.
My Home... Shelter, Shack or Showroom? - Unilever, Dbn, Jhb, Ctn , 18 Sep
The UCT Unilever Institute's latest research initiative is an extensive exploration of the home space and all it means to both the South African marketer and consumer.
Qualitative research workshop with Jean Green - SAMRA Cape, Cape Town, 22 Sep
SAMRA Cape invites you to a one-day workshop introducing a new way of looking at qualitative research.
''New thinking around advertising testing and measurement'' - AMASA Ctn, Cape Town, 29 Sep
Dr Jan Hofmeyer's talk at the next AMASA Cape Town meeting will cover new insights from advances in the field of neuropsychology on how advertising is processed.
Sithengi Writers Forum - Sithengi, Ctn, 04 Oct
Sithengi Film and Television Market are looking for strong African and South African writers to enter their feature film scripts into the 2004 Writers Forum (WF).
'Sharpening the Edge - Doing More with Less' - Proudly SA member workshops - Proudly SA, Jhb, Dbn, Ctn, 07 Oct
Proudly South African, has announced a new and completely free programme of nationwide workshops, specifically designed to enhance the performance of Proudly South African companies.
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Upcoming events | | | Minimise Reputational Risk - Repucomm, Johannesburg, 13 SepSociety of Consumer Affair Professionals Annual Conference 2004 - SOCAP SA, Johannesburg, 14 SepSetting up a Media Strategy - IAJ, Parktown, Johannesburg, 14 SepPassion Branding Seminar - Knowledge Resources, Sandton, 15 SepMarketing in the Boardroom - Marketing Federation of SA, Durban, 15 Sep | More... Submit an event
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| Jobs offered | Specialising in Media Sales, Advertising
and Marketing placements |  |
| | Media24 Digital Sales Executive - Johannesburg
Energetic self starter, with telesales experience,
required to assist key account manager in Johannesburg
region in marketing internet-based corporate news service. - read more...
Feature Writer/Sub-editor - 2 positions - Cape Town & Gauteng
Largest physical space in SA - to write magnificent, edgy, heartwarming, tough, investigative features. No plumping cushions/paint effects, no cut-paste of press releases but true journalism & a good read! - read more...
Deputy Editor - Cape Town
SA's largest & fastest growing title, largest AB-income readership. Dynamic, energetic, hardworking, presentable person required for challenging, edgy role. Freedom to innovate and own your space. Come make waves! - read more...
Production Assistant - Sandton
Excellent opportunity for entry-level assistant to production manager. Good people, computer & planning skills. Aptitude for technical production processes. Must have own transport. - read more...
Junior Designer - Cape Town
We are looking for a very talented young designer with illustrative skills to work together with a team of highly skilled and creative senior designers and finished artists. - read more...
FMCG/Retail Jobs - AA - Johannesburg
If you are a highly energetic and innovative thinking individual, join our blue chip FMCG/Retail company. Regret only PDI with necessary tertiary qualification; Brand Manager, Account Manager & Art Director. - read more...
Experienced AE - Durban
Experienced AE Required ASAP to service and grow existing client base. Excellent knowledge of all marketing principles, be able to think out of the box.
Professional, articulate, and proactive. - read more...
Brand Manager - Cape Town
To manage a portfolio of FMCG brands. - read more...
Sales/Promotional Marketing - Jhb, Cpt
We are recruiting Image Ambassadors to exclusively select the correct calibre of clientele from the corporate sector, to enjoy Hair & Spa treatments at our exclusive participating Jhb, Cpt & Pta salons. - read more...
Public Relations/Communications/Media Manager - Cape Town
PR/Communications and Media Manager to handle all media relations for a major corporate in the service industry. - read more...
Graphic Designer - Sandton
Graphic Designer required for small high-powered agency in Sandton, Sunninghill. Must be MAC based & able to start ASAP! Talent, skills and experience will secure. - read more...
Copywriter - AA - Sandton
Creative "hot shot" with the drive and passion to produce award winning Advertising campaigns within a Top Multinational Communications Group. Four years experience within ATL Agency essential. - read more...
Account Director - Sandton
Multinational Communications Group. Account Director on highly prestigious International brand that has accumulated numerous awards as a matter of course. Full communication spectrum, focus on all ATL mediums. - read more...
More... Submit a job
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Quote of the day | | "Advertising as the printed form of selling would seem . . . ultimately to be justified in so far as it serves as a means of increasing legitimate human wants, as an agency of fair and economic competition in the distribution of goods, and as a stimulant to social progress." - Daniel Starch, The Principles of Advertising, 1923.
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"A good newspaper, I suppose, is a nation talking to itself." - Arthur Miller
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"Advertising ministers to the spiritual side of trade. It is great power that has been entrusted to your keeping which charges you with the high responsibility of inspiring and ennobling the commercial world. It is all part of the greater work of the regeneration and redemption of mankind." - Calvin Coolidge, 1926.
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"Ordinary people can spread good and bad information about brands faster than marketers." - Ray Johnson
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"A product is something made in a factory; a brand is something that is bought by the customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless." - Stephen King, WPP Group, London
Send to a friend More... Submit a quote
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Ranking the MBA's : The best MBA you can do.
Forex controls:Experts say Trevor Manuel is about to scrap them.
How Property Funds are limping into old age to nowhere.
Who owns the Joburg inner city? Hijackers target city flats.
Is Land Rover Freelander on form or off-road?
For more news visit our website www.financialmail.co.za |
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