| No Comment | Today we introduce a column from a leading industry insider, with many years' experience across the advertising, marketing and branding fraternity, who, in true "Krisjan Lemmer and/or Hogarth" style, will remain anonymous to allow for that creative license which comes when one isn't pigeonholed into one's character or position. Humorous, cynical, insightful and irreverent, we introduce Fred: with piercing blue eyes, a full set of clean underwear, his own hair - although it's mostly on his manly chest now - and stealth-like in his entry into his favourite bosveld watering hole, 'Fred' is clearly a legend in his own laager. An insider with so many years experience in the industry that he's forgotten where time began and advertising ended, he will be writing for Bizcommunity.com weekly to bring us the industry news you thought was safety swept under the rug, lurking there with the rest of South Africa's scandals and dirty laundry! We are sure he will become a weekly must read!
Have a good one! Louise Marsland, Editor, editor@bizcommunity.com
| | Headlines | Optimised press releases bring hot prospects to your site 10th edition of Brands and Branding launched The business of disrupting business ideas Dogstar Awards 2004 honours SA film and TV commercials crew and producers Brian Berkman launches Blog Proudly SA products for Africa Recruiter of the Year awarded The pitfalls of BEE fronting Call for applications for bursary in Media Management Landscape marketing research unveiled Search engines do build brands Where's the 'relationship' in CRM? OPA slams Telkom cost structure New campaign takes Proudly South African to the shelf AMPS now on CD Fair trade accreditation a world first for winery
| Marketing | | The pitfalls of BEE fronting Many companies for which BEE rating agencies conduct ratings for or develop a Broad Based Black Economic Empowerment (BBBEE) strategy, are either a front company or try to manipulate the Scorecard in the race to become a BEE company. This is the unpalatable reality painted by EmpowerLogic, which stresses that BEE is a process and not an event.
Landscape marketing research unveiled [Richard Clarke] Stokvels and Burial Societies form the bedrock of investment opportunities for the majority of South Africans, with R12 billion invested in Stokvels in 2002 - despite the fact that 41% of these investors have no personal bank account. This was key to the Landscape 2004 report from the UCT Unilever Institute of Strategic Marketing.
Innovators who know what women want While men and women may be equal, they certainly are not the same. To celebrate those innovators who cherish these differences, and who have chanced upon ways to improve the quality of life for a broader sweep of South Africans, the T-Systems Age of Innovation & Sustainability Awards has introduced a new category: "Most Outstanding Innovation for Women".
New campaign takes Proudly South African to the shelf Consumers who want "buy Proudly South African" often find it difficult to identify Proudly South African products on the shelf. But this is about to change with leading retailer, Pick 'n Pay, starting a new campaign to boldly identify Proudly South African products for consumers - in time for Proudly South African Week, September 19 - 26.
AMPS now on CD For many years printed volumes of AMPS were sold until it became too expensive in printed form. These volumes are now available on CD at a fraction of the cost at: R665 (VAT inclu). The CD can be ordered on, Tel: +27 11 463 5340, or www.saarf.co.za .
Fair trade accreditation a world first for winery Stellar Winery in Namaqualand is the first organic winery in the world to be awarded the coveted international Fair Trade accreditation. Fair Trade certification commits businesses to principles and practices designed to foster a just and sustainable market. Fair Trade companies undertake to empower economically disadvantaged workers and artisans, and respect the environment. Stellar Winery, the largest organic winery in South Africa, is situated in the town of Trawal, Namaqualand.
Strong field for Innovation & Sustainability Awards 2004Food products that give you 'verbal' feedback
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| Advertising | | The business of disrupting business ideas [Leon Orsmond ] What's the difference between advertising and ironing water? Why, we ask ourselves, has advertising become a commodity, with its bland generic thinking bordering on extinction?
Winners of FHM Menswear Achiever Awards Five international and four South African brands received trophies in 11 menswear categories in the third annual FHM awards ceremony sponsored by Standard Bank's Achiever Banking. Truworths scored a hat-trick, palming awards for Best Menswear Ad in FHM, Department Store of the Year and Overall Retailer of the Year. Winners were decided by online votes cast by over 4000 FHM readers.
AMASA celebrates women in business at August meeting! - AMASACadbury bites through communications problemsFCB South Africa rebrands
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| Branding |  | | Idea Engineers will grow your brand, reputation & business. |
| | | 10th edition of Brands and Branding launched - Affinity Publishing The 10th edition of the authoritative annual South African publication on brands, the Encyclopedia of Brands and Branding, will be launched at a gala function in Sandton on 14 September.
Enterprise IG teams with Coca Cola at the Olympics - Enterprise IG With the Olympic Games well underway, it's not just our talented athletes we can be proud of. Global brand design agency Enterprise IG is the local SA creative talent behind the entire visual language and presence branding of Coca Cola at the 2004 Olympic Games.
Design works - Kemistry Kemistry, the specialist branding/design business, has announced its "Design works" drive. "Design works" aims to entrench Kemistry's positioning as a leading supplier of custom branding/ design solutions to all brand custodians - as illustrated by the client profile over the last 12 months; direct clients, advertising agencies, marketing consultancies, etc.
Strategists can now shine in the Argonlite Awards - stratplanning.com Strategic planning has been given a fresh jolt of inspiration with the launch of the Argonlite Awards. Named after the noble gas, Argon, the winner will receive a trophy, recognising them as the 'bright stuff in strategy'.
| Cinema | | Charades on the big screen Nedbank commissioned Cinevation to create a supporting cinema interactive campaign to launch Dezign, Nedbank's new banking facility developed specifically for the 18 - 24 year old market. Cinevation's innovative solution was to play charades at the movies!
Forgiveness earns two awards at Locarno The South African movie Forgiveness has received two prestigious awards at the Locarno International Film Festival. In the official competition at Locarno, the Cinema e Gioventu (Youth in Cinema) jury awarded Forgiveness the Best Film accolade. It also received the Human Rights prize.
Labia Cinema opens African screen The Labia Theatre at Orange Street in Gardens, most probably Cape Town's oldest independently run cinema, will this week open "The African Screen@The Labia", permanently dedicated to the showing of local South African feature films, documentaries and shorts, including film productions originating from other African countries.
| CRM | | Where's the 'relationship' in CRM? [Simon Willar] It's 5:16am. The entire family is rudely woken by the piercing tone of an incoming SMS alert... "Happy Birthday from all your friends at Market Toyota :-)"!
Boosting practical customer management Doug Leather, previously CEO of Knowledge Factory, a customer insight services company in the Primedia Group, has established REAP Consulting, a company specialising in the production and delivery of practical customer management strategy and programmes.
| Design | | Fresh photos & 'lite' bundles - latest releases at Image HQ online resource - Image HQ The much anticipated release of more than 500 fantastic new images at Image HQ is given an added boost with the release of some 'lite' bundles created to stir the imagination of every designer who's thinking of images for 2005.
| Digital | | When reaction counts: direct campaign gets ''hazardous'' Tiscali has been fairly busy handing out the abuse. And their victims are those corporates in need of some serious security rehab. The company's latest marketing campaign, dubbed "Hazards", aims to educate organisations across a number of major verticals on viruses, spam and security breaches.
Music Industry Online benefits from increases in online advertising spend with new sponsors - Music Industry Online MIO.co.za is proud to announce that three major global brands within the music equipment and retail industry have taken campaigns with the website to reach their target markets in South Africa.
Search engines do build brands [Sally Falkow] The Interactive Advertising Bureau's (IAB's) latest research on search engine marketing's effect on branding may have been an eye opener to some, but for those of us who have been beating this drum, it's great news! And it's always nice to have solid research to back up your ideas.
Launch of GradX - Step into your future - Student Village As a company that is involved in the graduate development market, you know how tough the competition has become. The 'War for Talent' is on in South Africa like never before and the search for talented, high quality graduates is getting ever more intense.
OPA slams Telkom cost structure The Online Publishers Association (OPA), representing South Africa's top 16 online publishers and jointly accounting for about three million readers, wishes to express its concern over the continued high pricing of local calls and Internet services by South Africa's national operator, Telkom.
Macromedia Web Publishing System, Contribute 3, and FlashPaper 2 now available - Direct Distribution Services Macromedia has announced the immediate availability of the Macromedia Web Publishing System, Macromedia Contribute 3, and Macromedia FlashPaper 2. The Web Publishing System (WPS) enables tens, hundreds, or thousands of content contributors to publish websites for internal and external communications using market-leading Macromedia Studio MX 2004, Contribute 3, FlashPaper 2, and Contribute Publishing Services.
The birth of multi-media loyalty Leading South African baby retail chain Baby City earlier this year launched a free SMS service for parents off their website platform: www.babycity.co.za. It allows one to enter in a list of recipients for a birth notification SMS once the child is born. Over 1000 births have been announced since December - used to full advantage by Baby City marketing! Baby City's advertising agency is Goldswain Global Advertising.
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 | May 2004 sees the Launch of the CPR (Community Paper Research) results. This survey focuses on Media24's community newspapers and will help shed some valuable light on the demographics, activities, reading habits and shopping patterns of the markets they reach. See you at the agencies. For more info visit us at http://www.ads24.co.za |
| Education/Recruitment | | Media Exec Recruitment (MER) goes BEE and lands big contracts
Media Exec Recruitment is proud to announce the BEE appointment of Mr Winston Williams as shareholder. With 34 years experience in the SA Media industry, Winston brings with him a wealth of knowledge in various aspects of media.
Recruiter of the Year awarded CareerJunction announced the winners of the first 'Career Seekers Choice Recruiter of the Year' Award in Johannesburg this week, and DAV Professional Placement Group was awarded the status of 'Recruiter of the Year'.
theWorksquad helps Saffies to relaunch themselves! - theWorksquad Is there a trend of Saffies returning home? Is there a trend of Marketing and Creative Saffies returning home? "Well, it would appear to be so," say Lynn and Jo-Anne from theWorksquad.
New trends in graduate recruitment
| Eventing | | True Colour speaks Micra - True Colour Events The latest model in Nissan SA's stable - the Nissan Micra - has been launched this month to the leasing companies, by True Colour Events.
Sandton Convention Centre set on increasing market share
| Magazines | | New magazine targets public sector The launch edition of Delivery at the end of September is set to provide a direct avenue to public sector decision makers, specifically in the local government sector.
Niche titles do well despite trend Johnnic Communications' magazine division has bucked the trend of an overall static magazine market with critical growth across several of its key titles.
Associated Magazines secures 120% subscription growth IDC backs The Property MagazineWicked mag results demonstrates good growthNational Geographic Kids first issue sells wellPopular Mechanics surges to key circulation figure
| Media | | Call for applications for bursary in Media Management In support of developing skills within the print media industry, the Newspaper Association of South Africa (NASA) has established an annual NASA President's Bursary for a Post Graduate Diploma in Media Management (PDMM) at Rhodes University in Grahamstown.
ABB announces Excellence in Technology Reporting Awards ABB South Africa, part of the global power and automation technologies group, is pleased to announce the ABB Excellence in Technology Reporting awards competition 2004, which recognizes excellence in reporting on electrical power or automation in industry.
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| Out Of Home | |  |
| | | Cell C split period airtime cut into Primedia Outdoor billboards - Primedia Outdoor To launch its split airtime package, Steady Chat Pre-paid, Cell C branded several Primedia Outdoor Spectacular Billboards and brilliantly divided the billboards into equal portions that effectively illustrate the split airtime package benefits.
Media specialists merge - Outdoor Exchange & Independent Poster Management join forces - Outdoor Exchange In order to provide a world class strategic planning, buying and implementation service to Out-of-Home advertisers Outdoor Exchange (OE) and Independent Poster Management (IPM) have agreed to combine their operations with immediate effect.
World's widest billboard at JIA part of Liberty Life campaign - Airport Media The world's widest billboard, located at Johannesburg International Airport and measuring a staggering 3mx48.2m, is included in Liberty Life's ground-breaking new communications campaign. The huge billboard, from media owner Airport Media's portfolio, forms part of Liberty's strategic nationwide campaign that includes billboards in major urban areas, radio and television.
CATching Commuters Attention Effectively! - Primedia Outdoor To build audience attendance, Nu Metro Film Distribution added the medium of outdoor advertising to the marketing mix for the worldwide release of the Warner Brothers feature film CATWOMAN.
| Printing | | The True Cost of Print [SERIES: The Inside Track to Graphic Communications] Do you really know how much a print project costs? The total cost of print or total cost of ownership often termed TCO, includes the figures that don't show up on the invoice but definitely show up on yours or your client's bank statements!
Magentacorp drops author's corrections - Magentasoft Integrated marketing communications house MagentaSoft has announced that its Financial Advertising and Printing division, MagentaCorp, is adding further value to its offering by dropping author's corrections and only charging an initial origination fee.
| Production | | Brett scores big with Channel O - Picture Tree Picture Tree is well pleased with director Brett Wild's decisive scoop of 1st and 2nd place for the CDF's ad of the month for the entire Channel O campaign.
Velocity's Douglas Machogo rising star at Dogstar 2004 winners - Velocity Afrika Velocity is extremely proud to announce that Douglas Machogo from Velocity Films is one of the winners of the Rising Star! Award.
Jason Fialkov joins Frieze Films Director Jason Fialkov joined the Frieze Films roster in July this year and in less than two months he has successfully completed his first two commercials for Ogilvy, Cape Town. The commercials introduce petroleum giant, BP as the official fuel sponsor for the VW rally team.
Dogstar Awards 2004 honours SA film and TV commercials crew and producers The South African film industry recognised the best and brightest of film talent at the second annual Dogstar 2004 commercials Awards on Thursday night. Crew and production houses were handed awards judged by industry professionals in recognition of television and film advertising made in South Africa for the local and overseas market between 2003 and 2004.
A rising star leads the way - Picture Tree Picture Tree's production manager Scott Njumbuxa was caught unawares at the Dogstar Awards in Cape Town on Thursday night when he won the "Rising Star with exceptional achievement". Two other Rising Star awards were handed out, but Scott was singled out for his exceptional achievement in mentoring growth in the industry.
Freshwater Films have six Loerie finalists Freshwater Films have six finalists in the Loerie Awards 2004. Lourens Van Rensburg has two finalists, with Marc Sidelsky having one for CANSA and newcomer director Slim having a total of three finalists.
Velocity has eleven Loerie finalists - Velocity Afrika Velocity Films have eleven finalists in the Loerie Awards 2004 from directors Keith Rose, Greg Gray and Sergio. They are as follows:
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| Public Relations | |  |
| | | Optimised press releases bring hot prospects to your site [Sally Falkow] For years marketers have been operating on this system: how do we get our message out on the usual channels (media) so that our target audience will see it and respond? Well, the Internet turned that on its head. The one who holds the mouse is in control.
The Fax is dead. Long live email! - Citigate SA How do you manage an email marketing campaign to 2500 people, each of whom requires different messages, every week for eight weeks - and all while maintaining the theme and branding of the event and managing the various databases?
Brian Berkman launches Blog Cape Town publicist, PR-Net founder and freelance journalist, Brian Berkman has launched a first for PROs in South Africa - a Blog, a web-based log or diary at www.BrianBerkman.com.
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For more info please email us at 3d@3ddesign.co.za or visit our website www.3ddesign.co.za
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| Radio | | RSG partners with Moneyweb reaching 1.6 million listeners
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| Research | |  |
| | | Online media reconnects with its markets - ACNielsen In the turbulent world of online media advertising and monitoring, relative calm seems to have returned after three rollercoaster years.
A new data analysis tool for qualitative market research
| Retail | | Service is key to getting it right Up to 70% of customer losses could result from retail staff indifference. Preoccupation with product quality is no substitute for good old-fashioned service, says South African brand architect, Richard Duncan.
Proudly SA products for Africa Africa's largest retailer, the Shoprite group, has joined forces with the Proudly South African campaign, to give PSA suppliers preferential tendering for shelf space, as well as market SA products into Africa.
Mike gets back in the kitchen Mike's Kitchen announced this week that they have acquired all of the trademarks and intellectual property from Kingco Holdings. "We're really cooking," says Judy Corney, CEO. "Mike's is alive, well and raring to take its place as South Africa's favourite family restaurant." In 2004, after expanding the brand to 17 stores, nationwide, Corney and her team have taken over full financial and operational control from Kingco.
| Sponsorship | | Marketers sponsor Businesswoman of the Year Clover and KWV International have come on board as product sponsors for the prestigious Nedbank Business Woman of the Year Awards, run by the Businesswoman's Association of South Africa, now in its 25th year of promoting local business leaders. The highly acclaimed evening, taking place on 25 August 2004, will see Clover sponsoring their award-winning cheeses and KWV providing the ideal wine to compliment each course, including the unique dessert wine, Pineau de Laborie - the perfect accompaniment to the Clover cheese platter. The two companies are proud to support the fundraising role of the banquet, which is to offer bursaries to women pursuing business studies.
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| TV | |  |
| | | Little Champs to debut on SABC 2Supersport launches football channel for Africa
| Columns | | Fred Says... ''But what does the Government sell?''
Fred, large, somewhat scruffy, beyond trying to impress, in his favourite spot at the pub, ashtray full and a Klippies and water, no ice, half drunk - the Klippies, that is. "So the government is now the biggest advertising spender... more than Unilever," he said, by way of greeting.
ADjudicate Gambling with the message [Dr Kay Brügge] The National Responsible Gambling Programme TV advertisement depicts a township dweller's gambling habits, namely playing cards in what seems to be a neighbourhood setting (i.e. not an 'official' casino). After he looses his money, he wages his wrist-watch and the ad ends with his house having a 'for sale' sign. This is followed by the punch-line: "Winners know when to stop" and the contact details of the National Responsible Gambling Programme.
| Forums | | Golden Boys of Swimming and their Dilemma Should the Olympic swimming team be disciplined over something as dumb as swimming gear? What is your view?
Restaurant ads that blind on sight The shocking quality of restaurant ads on TV. What is your view?
Project Fame Besides 5fm, why has this exceedingly horrid little show not got more bad press? What is your view?
More... Submit a forum
| New accounts | | Philip Morris SA appoints Marcus Brewster Publicity - more infoRenaicance Consulting appoints Total Media - more infoRaizcorp appoints Simonsays - more infoSAMusic.co.za has appointed SL Media to sell ad space and implement their new business strategyQuirk secures Tower account - more infoLogitech entrusts 3D Global with public image - more info More... Submit news
| People on the move | | Movers and shakers at VWV - more infoStaff appointments at Berry Bush BBDO - more infoDarren Lohrentz has been appointed sales executive: Gauteng area at GracelandRonald Netshivhulana launches Khanya Research Solutions - more infoMalebo Lesejane has been appointed Media buyer at Herdbuoys Mccann EriksonInga Bayly has joined New Media Publishing (Jhb) as Ad Sales Exec on Visi & Taste and will be servicing all Jhb clients.New appointments at Spartan Technology Rentals - more infoNew appointments at Herdbuoys and Ramsay - more infoUlreich Tromp has been appointed as Corporate Affairs Manager and official spokesperson at Philip Morris SA More... Submit news
| Events to diarise | | Landscape - Prof John Simpson - UCT Unilever Institute - Marketing Federation of SA, Cape Town, 24 Aug Landscape is a database of secondary research which aims to identify and track key trends in the South African market.
Understanding Magazines - Print Media SA, Rosebank, 26 Aug A two-day workshop brought to you by Print Media SA.
Nazareth House Ladies Fashion House - , Cape Town, 27 Aug Lots of lucky draw prizes and an auction. Muse String Quartet. Fashion Houses: Hip Hop; Rosenwerth; Levi Strauss; Sandy McCormack Jewellery.
Back to Basics - The Writing Company, Johannesburg, 27 Aug Workshop - Grammar & General Writing.
Write around the World - The Writing Company, Sandton, 28 Aug This workshop will concentrate on the nuts and bolts of travel-writing.
Keep your Clients by keeping them HAPPY - AAA School of Advertising, Bordeaux, Randburg, 28 Aug Upgrade the skills level of your account management team with a 13-part, Saturday morning Account Management course at the AAA School of Advertising.
Shortstories.co.za Fellowship Meet - Hollow Space Creations cc., Midrand, 31 Aug Guest Speaker, Don Pilkington will be talking on publishing and copyright law and there will also be a guest appearance by Ntosh Ntlokwana, of Metro FM radio.
Workshop for scriptwriters - the writing studio, SABC, Sea Point, 04 Sep An all new four-Saturday workshop for scriptwriters who would like to develop their ideas from concept to screenplay takes place at the SABC in Sea Point on September 4, 11, 18 and 25.
Romancing the Dollar - The Writing Company, Sandton, 04 Sep Do you want to write a romance? Mills & Boon and Silhouette offer a great way to start your writing career.
SAARF's 5th One-day Media Research Symposium - SAARF, Sandton, 06 Oct If you need to stay up to date with the latest media research trends and developments around the world, this is for you. SAARF's 5th annual One-day Media Research Symposium will be held on Wednesday, 6 October 2004, and the theme for this 5th symposium is "Media Research Challenges - New Perspectives".
| Upcoming events | | | Corporate communication workshops - Stellenbosch University , Stellenbosch, 23 AugWriting and Delivering Speeches - IAJ, Johannesburg, Parktown, 24 AugThe 7 Habits of Highly Successful Writers - The Writing Company, Sandton, 24 AugMWEB Business hosts eMarketing workshop - MWEB, Quirk, Cape Town, 24 AugBEE/Charter Compliance Strategic Workshop - Altered Attitudes, Rosebank, 24 Aug | More... Submit an event
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| Jobs offered | Specialising in Media Sales, Advertising and Marketing placements |  |
| | Account Director - Automotive - Jhb. North Automotive exp. for prestige Advertising Agency. Executive with at least 7 years advertising agency experience, with a large period in Automotive. Well presented, ability to work closely with Strategy and Creative and excellent client handling skills on a senior level. - read more...
Traffic Manager - Heavy Weight - JHB- Sandton Patience, a strong will, enthusiastic and not afraid of hard but very rewarding work. To traffic a very busy studio of 6 people. And streamline existing jobs making way for new work and new clients. A minimum of 3-4 years traffic experience in an advertising environment is required. - read more...
Account Executive - Johannesburg Small Johannesburg-based PR agency is urgently seeking an enthusiastic account executive. Applicants must have two years PR experience, a university degree and should be dedicated team-players, eager to learn and develop their career in this field. We are looking for an AA candidate. - read more...
Senior Brand Manager - Cape Town Supported by an assistant brand manager, will take full strategic responsibility for one major international technology brand and one exciting, developing, national technology brand, both of which are household names in South Africa and growing steadily in Africa and Asia. - read more...
Account Executive - Johannesburg Qualified graduate in marketing or business wanted for Client Service position in integrated communications company. - read more...
Junior PRO - Cape Town "Traffic" offers an excellent Junior PR opportunity to work with the company's PR Manager on a multitude of accounts within diverse industries. Two years' PR training necessary and at least one year's experience working in PR with a sound knowledge of SA media. Great communication skills imperative. - read more...
Account Director - SandtonProfiler / Marketing Assistant - Dunkeld West Account Executive - PR Agency - SandtonAssistant Editor - Sandton More... Submit a job
| Quote of the day | | "Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them." - David Ogilvy, Confessions of an Advertising Man, 1971. Send to a friend
"The productions of all arts are kinds of poetry and their craftsmen are all poets." - Plato Send to a friend
"Film and video do more for creating an understanding of what South Africa is about than does tourism." - Dumisani Phakathi, independent filmmaker. Send to a friend
"Big shots are only little shots who keep shooting." - Christopher Morley Send to a friend
"The aim of an argument or discussion should not be victory, but progress." - Joseph Joubert, Pensées, 1842. Send to a friend More... Submit a quote
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 | Financial Mail Headlines Exclusive: Former Deputy Governor Gill Marcus talks to us on the pain of leaving the Reserve Bank and her future plans. Interest Rate Cut: Why Tito Mboweni made the right move. Soweto - South Africa's biggest township - finally gets a slice of the retail property pie. Gold Fields repackages its assets and is set to be a favourite for mining investors. Is Mamelodi Sundowns becoming Patrice Motsepe's new gold mine of talent? For more news visit our website www.financialmail.co.za |
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 Strategic Media Solutions Innovative community media & promotional solutions. Contact Charl on 083 674 5955 or email charl@terisano.co.za
 Leaders in focused media Off The Wall offer exclusive display's at airports, exclusive railway station and university advertising opportunities. For a wide range of focused media, contact Off The Wall.
Welcome to Outdoor Exchange who has opened a press office on Bizcommunity!
 Outdoor Exchange is an Out-of-Home (OOH) media specialist which offers advertisers an aggregated planning and buying facility across the inventories of 85 OOH media owners in Africa. Using the sophisticated AssetAccelerator system, Agencies and Clients use Outdoor Exchange to reduce the time spent planning, buying, negotiating and managing campaigns whilst optimising spend across multiple OOH formats and countries. Click here to visit Outdoor Exchange's press office.
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