Bata customers are individuals with unique lifestyle and also specific taste in shoes and are comfortable with who they are. Bata has a worldwide reach, with operations across 5 continents managed by four Regional Meaningful Business Units.
The youngest board of directors in Africa (Bata Youth Board of Directors), aged between 8 and 16, have begun to unveil to Bata glimpses of their insights, into the youthful market sector, which in time will manifest into tangible market desirability. Bata in return are sharing their business expertise, gathered over 125 years of leading the world in innovation, technology and affordability of footwear, along with entrepreneurial skills from Young Entrepreneurs Programme. 18 Sep 2019Read more
The world's leading footwear brand, Bata, kicked off their youngest "board of directors" meeting this July. The youth board aged between 8 and 16 years of age meet in various regions (Durban, Cape Town and Johannesburg) for their inaugural meeting. Lead by qualified facilitator, CEO and founder of Dreambuilders Patrick Coetzee the board members were kept well entertained and engaged. The day was fun packed for these youth and allowed the Bata marketing team to understand some insights, trends from these youth. They were also given an opportunity to conceptualise key elements for the brand. The day was also clearly monitored by child educational psychologist Steven Mack. 18 Jul 2019Read more