Kamo Mogashoa
SOUTH AFRICA
Turning big data into even bigger stories

Photo by rawpixel.com from .
Photo by rawpixel.com from [[www.pexels.com Pexels]].
[Kamo Mogashoa] At its root, data storytelling is about using the facts and numbers to craft stories that create a deeper connection with the real person at the end of the data...

Posted 2 hours ago | Like
Ruth Cooper
Ruth Cooper
[Cannes Lions] Our correspondent Mikhaila Hunter interviews Pete Khoury, CCO of TBWA\Hunt Lascaris and the Chairperson of the Creative Circle, about SA expectations, work and experience at the Cannes Lions Festival of Creativity 2019.
Posted 3 hours ago | Like
Andre Rademan
Andre Rademan
First round of Cannes Lions winners crowned

Gallery test

First round of Cannes Lions winners crowned  First round of Cannes Lions winners crowned  First round of Cannes Lions winners crowned  First round of Cannes Lions winners crowned  

Posted 3 hours ago | Like
Ruth Cooper
Ruth Cooper
[Cannes Lions] Our correspondent Mikhaila Hunter shares some of the highlights from Day 1 of the Cannes Lions Festival of Creativity 2019.
Posted 6 hours ago | Like
Jessica Tennant
SOUTH AFRICA
Sarah Browning-de Villiers on authentic, relevant content marketing that resonates

Sarah Browning-de Villiers on authentic, relevant content marketing that resonates[Jessica Tennant] Publicis Machine recently received three honourable mentions at the global Pearl Impact Awards in New York for their work on the Sanlam Reality account. We asked chief content officer Sarah Browning-de Villiers what it takes to succeed in the content marketing space...

Posted 5 hours ago | Like
Tiido Mogale
SOUTH AFRICA
#YouthMonth: Are young creatives really in it for the love of advertising?

Photo by LinkedIn Sales Navigator on .
Photo by LinkedIn Sales Navigator on [[www.unsplash.com Unsplash]].
[Tiido Mogale] In matric, a family friend told me about this thing called 'copywriting'. Without thinking too much about it, I signed up for a course at Red and Yellow. I thought I was going to learn how to write, but instead, I was taught how to think and more so, how to sell ideas...

Posted 4 days ago | Like
Jessica Tennant
SOUTH AFRICA
#Newsmaker: SundanceTV Shorts winner recognised globally for zombie film

#Newsmaker: SundanceTV Shorts winner recognised globally for zombie film[Jessica Tennant] On her return from the Sundance Film Festival in London, where she premiered her award-winning short film Life's a Drag, Johannesburg-based filmmaker Kate D'hotman tells us what she learnt through the experience...

Posted 4 days ago | Like
Leigh Andrews
SOUTH AFRICA
#FairnessFirst: #CannesLions2019 roars for gender equality

Who will take home this year's Cannes Lions Glass: The Lion for Change awards?
Who will take home this year's Cannes Lions Glass: The Lion for Change awards?
[Leigh Andrews] The Cannes Lions International Festival of Creativity is officially underway, with awards being announced nightly from 17 to 21 June 2019. But keep your eyes peeled until the end, as The Glass Lion for Change, announced in the final ceremony of the week, is one of the most hotly contested awards - here's why we're hoping to see Caster Semenya and Phumzile Mlambo-Ngcuka shine...

Posted 1 day ago | Like
James Maposa
SOUTH AFRICA
To succeed, don't be an island...

Photo by adrian on .
Photo by adrian on [[www.unsplash.com Unsplash]].
[James Maposa] Most claim to be self-made but, how possible is it for one person to have the chops to know all the sectors he's invested in so well and always win? Counsel is king...

Posted 5 days ago | Like
Zubeida Goolam
SOUTH AFRICA
Five skills to help you connect with your social media audience

Five skills to help you connect with your social media audience
© [[www.123rf.com 123RF.com]].
[Zubeida Goolam] With the continued increase of the prosumer, many brands are struggling to control messaging around who they are and what they offer. By having a savvy social media strategy, a brand is able to better communicate with and understand who their audience is, what it is they want and how to engage with them positively, while still building resonance.

Posted 5 days ago | Like
Louise Hefer
SOUTH AFRICA
Fostering diversity of thought

Image source: Gallo/Getty Images.
Image source: Gallo/Getty Images.
[Louise Hefer] Do you know what I love most about South Africa other than our resilience? Our diversity. If brands want to drive creativity and innovation, it's going to take a lot of work and patience...

Posted 5 days ago | Like
Mogorosi Mashilo
SOUTH AFRICA
The Client Side: Tumi Mmope - TrendER

The Client Side: Tumi Mmope[Mogorosi Mashilo] With the use of The Client Side, I go in search of the people that really make our advertising industry - our clients.

Posted 5 days ago | Like
Michael Gullan
SOUTH AFRICA
How CRM can add measurable value to your brand

How CRM can add measurable value to your brand[Michael Gullan] Customer relationship marketing (CRM) is an important tool to help turn your marketing campaigns into a success. With this tool, repetitive tasks are automated, freeing up time for teams to engage with tasks, that are more demanding to meet business objectives...

Posted 5 days ago | Like (1)
Leigh Andrews
SOUTH AFRICA
#CannesLions2019: SA judges' predictions!

SA's Cannes Lions jury predictions...
SA's Cannes Lions jury predictions...
[Leigh Andrews] With the Cannes Lions Festival of Creativity for 2019 underway, and winners announced at nightly awards from 17 to 21 June, we caught up with six of this year's 7 SA judges for their predictions of the work that will roar as winners...

Posted 4 days ago | Like
Leigh Andrews
SOUTH AFRICA
#CannesLions2019: "Purpose-driven work led by conscious consumerism" - Neo Mashigo

Neo Mashigo, chief creative officer (CCO) for M&C Saatchi Group SA as well as founder of I See A Different You, is serving on this year’s Cannes Lions Print & Publication jury.
Neo Mashigo, chief creative officer (CCO) for M&C Saatchi Group SA as well as founder of I See A Different You, is serving on this year’s Cannes Lions Print & Publication jury.
[Leigh Andrews] The Cannes Lions Festival of Creativity for 2019 kicks off next week, with winners announced at nightly awards from 17 to 21 June. We caught up with this year's SA contingent of judges for a preview of what to expect. Next up, Neo Mashigo...

Posted 5 days ago | Like
Leigh Andrews
SOUTH AFRICA
#CannesLions2019: "Reinvent the medium to make the message a winner" - Claudi Potter

Claudi Potter, creative director at Joe Public United, is serving on this year’s Cannes Lions Direct category, and will judge the Young Lions Digital competition in Cannes.
Claudi Potter, creative director at Joe Public United, is serving on this year’s Cannes Lions Direct category, and will judge the Young Lions Digital competition in Cannes.
[Leigh Andrews] The Cannes Lions Festival of Creativity for 2019 kicks off next week, with winners announced at nightly awards from 17 to 21 June. We caught up with this year's SA contingent of judges for a preview of what to expect. Next up, Claudi Potter...

Posted 5 days ago | Like
Rudolph Muller
SOUTH AFRICA
Record readership for MyBroadband - MyBroadband

Record readership for MyBroadband[Rudolph Muller] MyBroadband has increased its South African readership to 5.3 million unique monthly browsers, which makes it one of the biggest online publishers in South Africa...

Posted 6 days ago | Like
Michael Gullan
SOUTH AFRICA
How CRM can add measurable value to your brand - G&G Digital

How CRM can add measurable value to your brand[Michael Gullan] Customer relationship marketing also empowers businesses to learn more about who their consumers are and what they want...

Posted 6 days ago | Like
Juanita Pienaar
SOUTH AFRICA
Why ethics and reputation matters in Africa [study]

Regine le Roux, managing director of Reputation Matters.
Regine le Roux, managing director of Reputation Matters.
[Juanita Pienaar] Regine le Roux of Reputation Matters sums up some of the insights that stood out to her from Apra's recent ethics and reputation research study and elaborates on how we can change the narrative and positively influence the stories that are told about Africa...

Posted 6 days ago | Like
Danette Breitenbach
SOUTH AFRICA
#Roots2019: Local is lekker

Spark Media, CEO, Gill Randall. Image supplied.
Spark Media, CEO, Gill Randall. Image supplied.
[Danette Breitenbach] An effective media plan targets the mental availability of the consumer to get their attention and nudge them into action, otherwise, it is just a wasted pair of eyeballs...

Posted 5 days ago | Like