The Conversation Africa examined how various groups - including the government, Anglophone activists, media organisations and citizens - used social media to report on growing unrest in Cameroon...
TORONTO, CANADA: comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of AdEffx Campaign Essentials in Canada, comScore's campaign audience validation tool used by digital marketers, agencies and publishers alike to verify the accuracy of audiences targeted in digital campaigns.
12 Aug 2011
NEW YORK, US: Women across the globe believe they have greater opportunities than their mothers... women in developed markets believe outlook different for their daughters... women prefer to get information about products on TV... quality most important driver of brand loyalty.
12 Aug 2011
TORONTO, CANADA: comScore, Inc, a leader in measuring the digital world, has announced the availability of the comScore Canadian Online Banking Insights report, providing a detailed look into emerging trends in the Canadian online banking industry.
28 Jul 2011
WASHINGTON, US: Rising health care costs, coupled with the current state of the economy, have prompted many consumers across the globe to delay care, alter household spending and worry about their ability to pay for future health care costs according to the 4th annual Deloitte Centre for Health Solutions 2011 Survey of Health Care Consumers.
24 Jun 2011
TORONTO, CANADA: comScore, Inc has announced the introduction of its syndicated mobile measurement service, comScore MobiLens, in Canada. MobiLens offers insights into mobile consumers' demographics, behaviours, and device attributes and capabilities, to provide a comprehensive picture of the mobile market.
2 Jun 2011
TORONTO, CANADA, RENTON, US: comScore, Inc and PMB Print Measurement Bureau have announced the release date of May 26 for their second fused database linking Canadians' online media habits with other media consumption data, along with product and brand usage, all in a single database.
30 May 2011
NEW YORK, US/MONTREAL, CANADA: The Direct Marketing Association (DMA) of the United States has announced the release of its new Digital Marketing in the US and Canada report, which compares trends in usage, familiarity, and sentiments regarding digital marketing channels in the US and Canada.
28 Feb 2011
TORONTO, CANADA: comScore, Inc. has released findings from comScore ARS indicating the importance of a strong upfront strategy and creative execution in driving campaign effectiveness for TV and digital advertising campaigns in Canada.
31 Jan 2011
NEW YORK, US: Consumer confidence fell in 25 out of 52 countries in Q4 2010 as hope for a global economic recovery evaporated at the end of last year, according to the latest edition of the Nielsen Global Consumer Confidence Index, which tracks consumer confidence, major concerns and spending intentions among online consumers.
27 Jan 2011
LONDON, UK: Family firms around the world are confident about their future prospects, but many aren't doing enough to prepare themselves for the years ahead, says PwC. Nearly half still don't have a succession plan and of those that do, only 50% have decided who will take over the top job.
26 Nov 2010
PARIS, FRANCE: RECMA, the research company evaluating media agencies in 50 countries, has just released its new Digital Agency Rankings report - edition 2010. The report finds that the leader is WPP with 32% of the total digital resources.
8 Nov 2010
LONDON, UK: Smartphone users are generating two-thirds of total mobile cellular traffic* worldwide despite the fact that only 13% of mobile subscribers use smartphones, according to the latest research from Informa Telecoms & Media (informatm.com/smartphones).
3 Nov 2010
NEW YORK, US: After an upbeat start to the year with two consecutive quarters of increases in optimism, global consumer confidence fell three points in September to an Index of 90 as consumers' hopes for a full economic recovery this year fades in most parts of the world, according to the latest edition of the Nielsen Global Consumer Confidence Index.
27 Oct 2010
NEW YORK, US: The United States continues to lead the world in global image, according to GfK Roper Public Affairs & Corporate Communications, a division of GfK Custom Research North America and Simon Anholt, the leading policy advisor.
15 Oct 2010
TORONTO, CANADA: comScore and PMB have released their fused database in Canada, combining print readership, internet behaviour and product usage data. The aim is to supply new data that will provide multi-dimensional insights on Canadian print and online audiences, bringing additional value to publishers, agencies and advertisers.
22 Sep 2010
MUMBAI, INDIA: In India, traffic to business and finance web sites surged 45% in past year as banking sites see strong growth as more Indians turn to the web for their personal financial needs.
23 Aug 2010
A new global survey from KPMG has found that despite major concerns over privacy and data security, people around the world are rapidly adopting the mobile internet as an easy and convenient method of carrying out everyday transactions including banking and shopping.
30 Jul 2010
RESTON, US: comScore, Inc yesterday, 29 July 2010, released a global report on women's online usage titled, Women on the Web: How Women are Shaping the Internet, which provides an in-depth analysis of the female Internet user, highlighting key trends by Internet activity, worldwide region and digital channel.
29 Jul 2010
SINGAPORE: BuzzCity, the global mobile media company, on 6 July 2010 released the results of its Global Mobile Advertising Index for Q2 2010, with South Africa in fourth place, sporting an impressive 65% increase in ad banners served, while Kenya reported a massive 243% increase for the period. The Kenya growth, while impressive was the third largest growth percentage after Vietnam, which reported a 273% increase. Meanwhile Ghana showed a massive 654% growth rate, although it was off a low base.
7 Jul 2010