The ACA APEX Awards rewards advertising that works. Successful case studies prove that advertising is doing what it is supposed to do - contribute to business success. They demonstrate that advertising is a justified economic activity in a business environment that gets tougher by the day. Students and researchers in business, marketing and advertising may be particularly interested in these case studies, as successful entries require vigorous and objective substantiation of results through research, by eliminating effects of factors other than advertising such as price, business cycle, distribution, sales promotion, competitive activity etc.
We are bombarded in our daily lives with advertisements, some funny, some outrageous and some irritating, which brings about the question - do they work? This volume, along with volume 1& 2 of the Advertising Performance Excellence books, will become your work of reference on the performance of brands in product categories ranging from nappies and on-line bidding to beer, banks and the national lottery. Even the results of effective social campaigns are documented. You will learn about the effectiveness of campaigns such as Bidorbuy.co.za, Kiwi, Nike, Metro FM, Jet, Twinsaver, Hunter's (which not only won gold in its category but was also the APEX 2002 Grand Prix winner), and many more.
Orders can be placed via ACA Apex Co-ordinator Lia Clayton on telephone number (011) 781 2772 or via e-mail .
