New slogan for South Africa

Brand South Africa has announced the new slogan for the country, "South Africa: Inspiring new ways", as approved by Cabinet. It replaces the previous slogan, "Alive with Possibility". [video] 9 Mar 2012 09:32

Bizcommunity.com

How to contribute to Bizcommunity, from op-ed pieces to news

[Issued by Bizcommunity.com] Bizcommunity.com has now expanded its operations into 16 new sectors and will soon venture into another 17, providing a whole new range of target audiences for advertisers. The most critical aspect of this is the quality of content and this is a formal invitation to you to become a recognised contributor on Bizcommunity. 3 Oct 2011 14:57

Brandt Botes plots a new design course

[Herman Manson: @marklives] Designer and illustrator Brandt Botes has set up his own design studio called Studio Botes in Cape Town. The agency will specialise in corporate identity work, packaging design and illustration. Brandt is one of South Africa's best known graphic designers and was until recently design group head at The Jupiter Drawing Room (Cape Town). [video] 11 May 2011 12:00

MTN warns against false call centre, job ads

MTN is warning job seekers to be vigilant, following reports of unsuspecting applicants being cheated of money through job adverts in various newspapers promising jobs at MTN. This comes after a number of reports of job seekers being conned by unscrupulous 'recruitment agencies' operating under the disguise of recruiting call centre agents. 30 Apr 2012 13:12

Ferrero's sweet SA expansion

Ferrero, the fourth largest global confectionery business with a turnover in excess of 7 billion Euros from its famous international brands, Ferrero Rocher, Tic-Tac, Kinder and Nutella, has expanded its operations in South Africa. Job creation, local manufacture and the development of raw materials are just some of the spin-offs of its long-term commitment to grow its South African interests. 12 Mar 2009 14:13

Does proudly South African mean buy South African?

[Chris Moerdyk: @chrismoerdyk] I always find it amusing when a national furore is created by a sporting body's decision to source clothing and equipment overseas. Like our official sports confederation and Olympic Games body, SASCOC, did a few weeks ago when it announced that our Olympic Games kit would be supplied from China. 11 Apr 2012 12:31

The Consumer Protection Act: best you understand it.

[Gillian Rightford] Hey, so I know we all talk about how important the consumer is in the business of creating advertising. But if you are an advertising/communication practitioners, have you taken the time to study this legislation, the new Consumer Protection Act, which goes live in April 2010? 16 Mar 2010 11:23

Zando rockets into SA ecommerce space

[Herman Manson: @marklives] Zando, a new online fashion ecommerce play funded by Germany-based Rocket Internet, launched three months ago and is literally aiming to rocket through the online retail market to be in the same league like services such as Kalahari.net and Takelot.com. 24 Apr 2012 10:35

Fresh new look for iconic Pick n Pay brand

[Louise Marsland] One of South Africa's oldest and best loved brands, Pick n Pay, this morning, Monday, 12 November 2007, announced a total brand transformation – from new logo and colours, to in-store signage, uniforms, new brand lines, new media and advertising – in a dramatic visual feast of new signage and brand elements at its head office in Cape Town. In fact, the entire new brand essence has been driven by its customers, as is evidenced in the new brand line: ‘Inspired by You'. 12 Nov 2007 11:12

[2012 trends] 12 specifically South African social media trends

[Amanda Sevasti Whitehouse] Looking at the future of social media, it's easy to consider international trends and forget that South Africa is a developing market with unique features. In some ways, particularly mobile adoption, we are ahead of some developed markets, but in others we are still playing catch-up. 11 Jan 2012 14:00

All the 2011 Sunday Times Top Brands

A few weeks ago, TGI held its top three Icon Brand winners at its second Icon Brands awards. Last night, Thursday, 4 August 2011, Avusa Media and TNS Research Surveys announced their version of South Africa's most icon brands in the 13th annual 2011 Sunday Times Top Brands Awards, held at Helderfontein Estate in Johannesburg. 5 Aug 2011 12:40

True benefits of hosting best world cup ever

[Dr Nikolaus Eberl] Ever since the announcement of South Africa being the host for the 2010 FIFA World Cup, critics have argued that the world cup will lead to “limited benefits that will probably not extend far beyond the final whistle”. However, what the 2010 critics omit to acknowledge are the significant benefits South Africa may reap by leveraging the nation branding dimensions of the FIFA World Cup. 26 Mar 2010 12:14

Freelancers: here's how to get paid

[Tiffany Markman] A recent article on ‘Getting the most from a freelance copywriter or editor' sparked lots of comments, but the majority came from freelancers with payment questions. So Jo Duxbury (of the brilliant Freelancentral and the spanking new Peppermint Source) and I have collaborated in order to answer them. 19 Mar 2010 11:43