In support of its Next Beeg Dreamer competition, Hansa has collaborated with Urban Brew Studios to produce a series of weekly inserts explaining the campaign. The studio will produce six inserts of 2'30" each - longer than a traditional advert - which will air weekly on SABC 1 during Generations from mid-July 2012.
20 Jul 2012 10:18
Still I ask this... The first article on this topic asked why we, as South Africans, seem not to be valuing our skills and composing music that is ingrained in our South African-ness when raising awareness on social issues.
By Tebogo Koena 21 May 2012 10:47
MTN is warning job seekers to be vigilant, following reports of unsuspecting applicants being cheated of money through job adverts in various newspapers promising jobs at MTN. This comes after a number of reports of job seekers being conned by unscrupulous 'recruitment agencies' operating under the disguise of recruiting call centre agents.
30 Apr 2012 13:12
If you read my previous contributor piece, "On marketing and speed", you may have started thinking about how the pace at which we operate influences our ability to retain important information. The Invisible Gorilla experiment sums up this premise quite succinctly. [video]
By Edward Fisher 24 Apr 2012 14:49
Zando, a new online fashion ecommerce play funded by Germany-based Rocket Internet, launched three months ago and is literally aiming to rocket through the online retail market to be in the same league like services such as Kalahari.net and Takelot.com.
By Herman Manson: @marklives 24 Apr 2012 10:35
Brand South Africa has announced the new slogan for the country, "South Africa: Inspiring new ways", as approved by Cabinet. It replaces the previous slogan, "Alive with Possibility". [video]
9 Mar 2012 09:32
Bizcommunity.com has now expanded its operations into 16 new sectors and will soon venture into another 17, providing a whole new range of target audiences for advertisers. The most critical aspect of this is the quality of content and this is a formal invitation to you to become a recognised contributor on Bizcommunity.
Issued by Bizcommunity.com 3 Oct 2011 14:57
In the May 2011 issue of CAR magazine, a new type of advertising was introduced - augmented-reality print advertising. The advert in question was a double-page spread, advertising a Mercedes CL63 AMG. It combined print with online content in a novel way. Acentric conducted an ad test with 79 members of the Acentric online panel, in order to examine the adverts performance.
By Craig Kolb 27 Sep 2011 10:58
A major feature of the multimedia campaign for South African fine brandy is the new TV ad, with Jamie Foxx representing the Oude Meester brand. The Oscar and Grammy-award winning US actor, song writer and comedian flew to Cape Town to shoot the commercial, by 140 BBDO, that premiered in September 2011. [video]
12 Sep 2011 08:28
Internal branding is a complex discipline that goes beyond the exclusive use of internal advertising material. Executed correctly, it is able to support business objectives and reap great rewards for both employees and communicators.
By Daniel Munslow 9 Dec 2010 09:51
Ever since the announcement of South Africa being the host for the 2010 FIFA World Cup, critics have argued that the world cup will lead to “limited benefits that will probably not extend far beyond the final whistle”. However, what the 2010 critics omit to acknowledge are the significant benefits South Africa may reap by leveraging the nation branding dimensions of the FIFA World Cup.
By Dr Nikolaus Eberl 26 Mar 2010 12:14
A recent article on ‘Getting the most from a freelance copywriter or editor' sparked lots of comments, but the majority came from freelancers with payment questions. So Jo Duxbury (of the brilliant Freelancentral and the spanking new Peppermint Source) and I have collaborated in order to answer them.
By Tiffany Markman 19 Mar 2010 11:43
Hey, so I know we all talk about how important the consumer is in the business of creating advertising. But if you are an advertising/communication practitioners, have you taken the time to study this legislation, the new Consumer Protection Act, which goes live in April 2010?
By Gillian Rightford 16 Mar 2010 11:23
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