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The "new" listener - Kaya FM 95.9
The "new" listener

His name is Karabo Tabane and at face value he is a radio presenter's favourite listener. There are quite a few of them and they are unique and easy to identify too. Radio research misses or ignores this listener for various reasons and this is at their peril. Radio at best, is supposed to keep you engaged and entertained for a reasonably protracted time so that they can count you as a loyal listener. This is also what the advertiser wants. The spray and pray mentality cannot yield desired positive responses and feet in the store. Many other forms of entertainment stand in the way of radio getting this done and consistently at that. They include "new" media and social networks. Since the advent of Radio's nemesis - Television - the latter has managed to not only survive but thrive by attaching itself to all other "new" media types in a very smart and creative way. Safe to say that radio's very physically portable nature is no longer a USP, the fact that you can still consume radio anywhere, cheaply and seamlessly is still great but loyal listener it doesn't create. One has to do so much more.

By Bob Mabena, Issued by Kaya FM 95.9 22 May 2015 13:14

[Biz Takeouts Podcast] 132: Digicape launches iBeacon technology in South Africa
[Biz Takeouts Podcast] 132: Digicape launches iBeacon technology in South Africa

On Thursday, 21 May 2015, Biz Takeouts Marketing and Media Radio show host Warren Harding (@bizWazza) was joined by Gerhard De Kock, Business Development Manager for Digicape, to talk about the iBeacon product called Beamo.

22 May 2015 09:45

Revealed: The true colour of SA's 18 D&AD 2015 Pencils
Revealed: The true colour of SA's 18 D&AD 2015 Pencils

LONDON, UK: The 53rd D&AD Professional Awards presented 847 Pencils at the ceremony on 21 May in London. South African agencies took home 13 Wood Pencils, 4 Graphite Pencils and 1 Yellow Pencil.

22 May 2015 00:07

Barney Simon's Rock On app launched - Kagiso Media
Barney Simon's Rock On app launched

Multiple award-winning radio legend Barney Simon and Kagiso Media have launched a 24-hour rock music channel.

Issued by Kagiso Media 21 May 2015 11:58

[Biz Takeouts Lineup] 132: Digicape launches iBeacon technology in SA
[Biz Takeouts Lineup] 132: Digicape launches iBeacon technology in SA

On the next Biz Takeouts Marketing & Media radio show tomorrow, Thursday, 21 May 2015, from 9-10am, show host Warren Harding looks at iBeacon technology with Digicape.

20 May 2015 10:10

Government to support community media through advertising
Government to support community media through advertising

Communications Deputy Minister Stella Ndabeni-Abrahams said it is important for government to support community media in order to ensure that they are able to sustain themselves.

20 May 2015 08:59

Ebizradio.com aims across Africa with Tuluntulu
Ebizradio.com aims across Africa with Tuluntulu

Ebizradio.com, one of Africa's business audio stream platforms, has added the Tuluntulu app, designed to stream video and now audio on low-bandwidth connections in developing markets.

19 May 2015 13:12

Connecting Africa through radio - one vision, four stations, 13 million listeners - East Coast Radio
Connecting Africa through radio - one vision, four stations, 13 million listeners

East Coast Radio (ECR) has extended its reach into Africa, having just wrapped up an initiative that brought together four radio stations in KwaZulu-Natal - two of them from across the SA border.

Issued by East Coast Radio 18 May 2015 10:33