The following is a breakdown of social media marketing trends for 2013.This year I take a look at both external (the youth market) and internal (business marketing efforts) trends that I predict will play a crucial role in further cementing the role of social media marketing in the overall marketing strategies for most brands and businesses seeking to effectively engage the youth market through social media platforms.
By Bradley Maseko 15 Jan 2013 01:02
What an interesting dilemma it was for me moving into publishing almost three years ago. The glossy was HERO and digital was a very, very bad word indeed. The environment was not dissimilar to the ad industry - and the old adage of "you can't teach an old dog new tricks" reared its ugly head - again!
By Sue Disler 14 Jan 2013 14:44
LONDON, UK / JOHANNESBURG, SA: Turbulent times were predicted on the back end of 2012. The ANC Mangaung conference precipitated very little stormy seas other than an anti-climactic conclusion. The Mayan apocalypse materialised into nothing but an ordinary day. In fact with so many forecasts for change and a chasm of chaos, one may tend to be a bit sceptical with further predictions of change.
By *David Mattin and Saint-Francis Tohlang 8 Jan 2013 07:55
Here they are, Bizcommunity.com Marketing & Media South Africa's 2012 lists of most popular articles, those that drew the most comment, our most-read contributors, our most-visited galleries - and the ads from the Ornico Ad Showcase that got you voting.
Issued by Bizcommunity.com 4 Jan 2013 11:30
Email is still the most cost-effective marketing tool, enabling you to reach people who have actually given you permission to communicate with them and who are therefore more likely to pay attention to your message and respond to your calls-to-action.
By Wikus Engelbrecht 21 Jun 2012 14:31
The fragmentation of the media and the mind-boggling range of sources of information available to readers, from Wikipedia to Google and the social networks, have conspired to cause publishers of print media to re-evaluate their roles, much as the horse-drawn carriage industry was forced to with the arrival of the internal combustion engine.
By Angela Quintal 27 Jan 2012 14:28
Smart printing, that fulfils a particular need or niche, will survive the digital shift into 2012 and beyond. I like to think that print will never disappear. With many people spending their entire working day in front of a screen or glued to their smartphone, easing the commute with a newspaper on the Gautrain or relaxing in the bath with a book after a long day are some of life's great luxuries.
By Lyn Davis 18 Jan 2012 12:26
We are in the middle of an exciting period in the marketing research industry, with a number of major shifts taking place that affect how research is done. The web in particular has led to multiple developments which threaten to topple the cherished technologies and techniques that have dominated the last two decades.
By Craig Kolb 17 Jan 2012 14:29
Some things you expect to remain unchanged. From the time the first caveman waxed lyrical before a baffled fireside audience, public speaking doesn't initially strike you as a pursuit with the potential for radical change.
By Douglas Kruger 13 Jan 2012 14:28
Looking at the future of social media, it's easy to consider international trends and forget that South Africa is a developing market with unique features. In some ways, particularly mobile adoption, we are ahead of some developed markets, but in others we are still playing catch-up.
By Amanda Sevasti Whitehouse 11 Jan 2012 14:00
Bizcommunity.com has now expanded its operations into 16 new sectors and will soon venture into another 17, providing a whole new range of target audiences for advertisers. The most critical aspect of this is the quality of content and this is a formal invitation to you to become a recognised contributor on Bizcommunity.
Issued by Bizcommunity.com 3 Oct 2011 14:57
The social networking phenomenon is moving at meteoric rates, and in 2011, it will evolve quicker than ever before. To avoid becoming a technological dinosaur, here's an A-to-Z of social networking and media trends to watch this year...
By Tara Turkington 24 Jan 2011 13:58
JOHANNESBURG, SA: As digitisation radically transforms the way people around the world interact with media content, and as media consumption trends and behaviour continue to evolve, Deloitte has released new research that highlights a number of compelling global trends that can help TMT companies develop effective business strategies and achieve long-term business growth.
7 Oct 2010 09:38
Receive free email newsletter
Tell a friend about us