Bizcommunity.com

How to contribute to Bizcommunity, from op-ed pieces to news

[Issued by Bizcommunity.com] Bizcommunity.com has now expanded its operations into 16 new sectors and will soon venture into another 17, providing a whole new range of target audiences for advertisers. The most critical aspect of this is the quality of content and this is a formal invitation to you to become a recognised contributor on Bizcommunity. 3 Oct 2011 14:57

E-learning trends: what to expect in 2013

[Kirsty Chadwick] E-learning is expected to be worth US$107 billion globally by 2015. Experts predict that digital learning is going to be increasingly mobile in 2013, which will open it up to a wide audience in South Africa where 2.4 million people have access to the internet via their cellphones alone. 11 Jan 2013 06:13

2013 at a glance: Five crucial consumer trends business leaders should know

[*David Mattin and Saint-Francis Tohlang] LONDON, UK / JOHANNESBURG, SA: Turbulent times were predicted on the back end of 2012. The ANC Mangaung conference precipitated very little stormy seas other than an anti-climactic conclusion. The Mayan apocalypse materialised into nothing but an ordinary day. In fact with so many forecasts for change and a chasm of chaos, one may tend to be a bit sceptical with further predictions of change. 8 Jan 2013 07:55

[2012 trends] 12 specifically South African social media trends

[Amanda Sevasti Whitehouse] Looking at the future of social media, it's easy to consider international trends and forget that South Africa is a developing market with unique features. In some ways, particularly mobile adoption, we are ahead of some developed markets, but in others we are still playing catch-up. 11 Jan 2012 14:00

[2012 trends] Media industry encountering unprecedented challenges

[Angela Quintal] The fragmentation of the media and the mind-boggling range of sources of information available to readers, from Wikipedia to Google and the social networks, have conspired to cause publishers of print media to re-evaluate their roles, much as the horse-drawn carriage industry was forced to with the arrival of the internal combustion engine. 27 Jan 2012 14:28

[2013 trends] Who said magazines are dead?

[Sue Disler] What an interesting dilemma it was for me moving into publishing almost three years ago. The glossy was HERO and digital was a very, very bad word indeed. The environment was not dissimilar to the ad industry - and the old adage of "you can't teach an old dog new tricks" reared its ugly head - again! 14 Jan 2013 14:44

[2012 trends] Brand purpose to take lead in brand strategy

[Travis Spence] A critical juncture in brand marketing has arrived. It is led by the internet and the technology changes this brings, along with consumers - who, as we all know, have changed forever. 24 Jan 2012 12:26

Five years of AMPS data out now

The South African Advertising Research Foundation (SAARF) has released a booklet and CD covering AMPS information. The SAARF Trends booklet covers 2007-2011 and the SAARF Segmentation CD is based on AMPS fieldwork period Jan-Dec 2011. 23 Jul 2012 11:13

[2013 trends] Social media marketing and the youth

[Bradley Maseko] The following is a breakdown of social media marketing trends for 2013.This year I take a look at both external (the youth market) and internal (business marketing efforts) trends that I predict will play a crucial role in further cementing the role of social media marketing in the overall marketing strategies for most brands and businesses seeking to effectively engage the youth market through social media platforms. 15 Jan 2013 01:02

[2012 trends] Social media marketing and the youth

[Bradley Maseko] The following is a breakdown of 12 social media marketing trends for 2012 with regards to how businesses will target the youth market. The emphasis for businesses/brands in 2012 will be to avoid becoming subject to the "Social Media Burnout Effect". 10 Jan 2012 14:23

Acceleration eMarketing

Five digital trends to watch for in 2013

[Issued by Acceleration eMarketing] If there's one word that will be the key for the year in marketing, it is "data". The reason for this is simple: budgets are tight, competition is fierce, and companies will want to use accurate information to benchmark return on investment (ROI) and value for money in their marketing spend. Here are five trends I expect to shape the market in 2013. 9 Jan 2013 10:56

[2009 trends] Big challenges facing marketers

[Chris Moerdyk] Never before, in the history of South Africa, have its marketers faced quite so many daunting challenges and those that will come through the economic downturn successfully will be those who understand that calculated risk is an integral and necessary part of business today. 13 Jan 2009 11:15

Latest global trends on consumer media preferences and behaviours

JOHANNESBURG, SA: As digitisation radically transforms the way people around the world interact with media content, and as media consumption trends and behaviour continue to evolve, Deloitte has released new research that highlights a number of compelling global trends that can help TMT companies develop effective business strategies and achieve long-term business growth. 7 Oct 2010 09:38